Is Snowflake Lights profitable to sell on Amazon United States?

Flapen scores Snowflake Lights 52 out of 100 on Amazon United States, a Maybe. Shoppers spend $166K a year across 48 tracked products. Amazon counts 0 of the 10 products launched in the last year as successful launches. Search demand grew -12.2% in the last 90 days.

How competitive is the Snowflake Lights niche on Amazon United States?

38 brands and 44 sellers compete in Snowflake Lights on Amazon United States. The top 5 Snowflake Lights products take 32% of clicks, and the top 5 brands take 47%.

What do buyers complain about in Snowflake Lights?

Snowflake Lights buyers on Amazon United States complain most about Quality-Overall, Size-Overall, and Strength. Returns run at 8.0% of orders, which is high.

When does demand for Snowflake Lights peak?

Search demand for Snowflake Lights on Amazon United States peaks in Nov–Dec, and the busiest month runs 150.6× the quietest.

What does it cost to enter the Snowflake Lights niche?

Snowflake Lights sells for $20.29 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $7.54 to $50.40. The average product has 686 reviews, the count a new listing must catch up to.

Snowflake Lights

Maybe

The top 5 brands take only 47% of clicks. But returns run at 8.0% of orders, so Snowflake Lights is a Maybe.

Filters High Returns

Flapen Score: 52
52 / 100Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size: $166K/yr656K searches / yr
90-day growth: -12.2%search demand this quarter
Competition: 32%top-5 click share · 38 brands · 44 sellers

Flapen Score

Snowflake Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Snowflake Lights is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Snowflake Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Snowflake Lights 656K times last year and spent an estimated $166K. The top 5 brands take 47% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 656K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $166K a year.

Searches, last 12 months: 656K
Growth, 90 days vs prior 90: -12.2%
Conversion, latest week: 1.3%
Market size, estimated: $166Ka year
Peak month: December150.6× the quietest month
Top search term: snowflake lights238K searches a year

02 · Price

A sale here is worth $20.29.

Listings sell for $20.29 on average, from $7.54 to $50.40. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $20.29 that is $2K to $5K a year per listing.

Average price: $20.29inside the $15 to $100 sweet spot
Price range: $7.54–$50.40
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 15K–20K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$5K
Returns: 8.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #1,929 within String Lights. It carries 686 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings: 69%
Prime listings: 100%
Out of stock, average day: 16.1%
Average rank: #1,929in String Lights
Average rating: 4.30 starsAmazon United States average 4.42 stars
Average reviews: 686per listing
Listings tracked: 48

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months: 10
Successful launches: 0Amazon's first-year sales bar
Average brand age: 40 months

Products