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Snow Lamp

Fail

Demand is soft, at -85.7% this quarter, so Snow Lamp is a Fail.

Flapen Score
32
32 / 100
Ranks 9,041 of 9,536 Tools & Home Improvement niches · −16 vs the category median of 48
Market size
$5K/yr32K searches / yr
90-day growth
-85.7%search demand this quarter
Competition
85%top-5 click share · 5 brands · 9 sellers

Flapen Score

Snow Lamp against its category

The dotted line is the Tools & Home Improvement average. Past it, Snow Lamp is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snow Lamp market on Amazon at a glance

Shoppers on Amazon United States searched for Snow Lamp 32K times last year and spent an estimated $5K. All 5 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -85.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-85.7%
Conversion, latest week
1.4%
Market size, estimated
$5Ka year
Peak month
February12.1× the quietest month
Top search term
snow lamp18K searches a year

02 · Price

A sale here is worth $12.14.

Listings sell for $12.14 on average, from $5.87 to $15.86. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $12.14 that is $0 to $1K a year per listing.

Average price
$12.14under the $15 to $100 sweet spot
Price range
$5.87–$15.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 22% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #7,005 within Wall Lights. It carries 11 reviews at 2.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
22%
Out of stock, average day
9.9%
Average rank
#7,005in Wall Lights
Average rating
2.33 starsAmazon United States average 4.42 stars
Average reviews
11per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Snow Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

$0$531$1K$2K$2K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • DZOPE34%
  • Special Supplies33%
  • Generic20%
  • xignfoea9%
  • cetzork4%

Demand

Snow Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 12.1×

Search terms

Top Snow Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snow lamp18K/yr
  • snowfall lamp2K/yr
  • street light snow lamp4K/yr
  • snow lamp night light2K/yr
  • street lamp snow globe1K/yr
  • street light snow globe2K/yr
  • christmas snowing street lamp870/yr
  • snowy lamp493/yr
  • snowlamp403/yr
  • snowy streetlamp light38/yr

Reviews and returns

What reviews say buyers love and hate about Snow Lamp

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Brightness/Shine/Glow”
22%of negative reviews mention “Instructions/User Manual/Troubleshooting”
<0.1%of orders come back, a rate Amazon rounds to zero
“No instructions”
A buyer, on “Instructions/User Manual/Troubleshooting”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Snow Lamp questions

Answered from the same tracked data.