Is snoopy lamp profitable to sell on Amazon United States?

The niche generates $75K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Skip it (35/100).

How competitive is the snoopy lamp niche?

7 brands and 26 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in snoopy lamp?

Top complaints mined from reviews: Brightness/Shine/Glow, Touch/Button Controls, Value For Money. The return rate is 3.7%.

When does demand for snoopy lamp peak?

Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 3.8× the quietest.

What does it cost to enter the snoopy lamp niche?

Listings span $12.87–$74.48; the average listing price is $32.02 (sweet spot $15–$100). The average incumbent carries 234 reviews — the moat a new listing must climb.

snoopy lamp

Skip it

Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$32.02

avg listing price — sweet spot $15–$100

Price range

Great$12.87–$74.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great233.5

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-5.7%

90-day search growth — must beat 0% to launch

Market size

Bad$75K

$75K/yr · 122K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, snoopy lamp is a $75K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

snoopy lamp market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $48K–$64K; units × avg price
Conversion rate: 1.9%
Avg BSR: #2,149
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 17.2%
Avg brand age: 32 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Grupo Erik40%
Idea Nuova18%
Roman17%
Peanuts9%
Mark Feldstein & Associates8%
Youtooz4%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -5.7% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Open Trend

Top snoopy lamp search terms

snoopy lamp50K/yr +2.7%0.6% conv.
snoopy night light32K/yr -19.8%1.6% conv.
snoopy light22K/yr -5.2%1.1% conv.
snoopy lights9K/yr -6.6%0.1% conv.
snoopy nightlight4K/yr -2.7%1.6% conv.
snoopy led light4K/yr -0.2%0.4% conv.

All search terms

Top snoopy lamp products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Grupo Erik Snoopy Lamp Snoopy Gifts

Grupo Erik$39.204.7★718 rev

Peanuts Snoopy Squishy Light Light 6 Soft LED Mood Lamp for Decor Kids Bedrooms Collectors & Gift Giving

Idea Nuova$15.114.4★43 rev

Peanuts Snoopy Sunrise Alarm Clock Vibrant Snoopy Edition with Multicolor Lights USB Charging LED Display Gentle Wake-Up Simulation and Handy Snooze Function Red

Peanuts$29.734.4★143 rev

Peanuts Snoopy 3D Illusion LED Lamp Night Light with Color Changing Effect Desk Lamp for Bedroom Nursery Playroom Dcor

Idea Nuova$12.874.0★19 rev

Roman Snoopy Rocket Flicker Bulb Nightlight 4-inch Height Room Lighting Decoration

Roman$27.724.2★29 rev

Newest

by launch date

Peanuts Snoopy 3D Illusion LED Lamp Night Light with Color Changing Effect Desk Lamp for Bedroom Nursery Playroom Dcor

Idea Nuova$12.8719 rev

5mo ago

Peanuts Snoopy Squishy Light Light 6 Soft LED Mood Lamp for Decor Kids Bedrooms Collectors & Gift Giving

Idea Nuova$15.1143 rev

7mo ago

Mark Feldstein Peanuts Snoopys Doghouse LED Illuminated Acrylic Tabletop Light 6 Inch

Mark Feldstein & Associates$17.3227 rev

11mo ago

Mark Feldstein Peanuts Snoopy Joe Cool LED Illuminated Tabletop Acrylic Light Figurine 6 Inch

Mark Feldstein & Associates$18.1525 rev

12mo ago

Mark Feldstein Peanuts Snoopy Puffer Jacket Table Lamp 16 Inch

Mark Feldstein & Associates$74.4814 rev

1y ago

What buyers say about snoopy lamp

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow34%

“nice mood lighting”

Gifting Purpose13%

“She loved the gift”

Size-Overall10%

“perfect size”

Quality-Overall8%

“Super cute and good quality”

Value For Money8%

“I think it's a fair price for this”

Color5%

“full of colors”

Advertised Vs Actual Product3%

“Much nicer than I expected”

Efficiency3%

“Works well”

Night Vision1%

“great for a kids night lite”

Durability1%

“durable”

What buyers complain about

Brightness/Shine/Glow15%

“Does not have a BRIGHT night light”

Touch/Button Controls10%

“Additionally, the multifunction touch sensor at the top is annoying”

Value For Money8%

“price scam”

Charging8%

“not practical for an everyday clock it has to be charged continuously”

Defective Material/Parts8%

“The product is defective”

Durability8%

“Broke within days”

Ease Of Use8%

“Not user friendly”

Weight Heavy7%

“Heavier than i would have expected”

Color2%

“the color display is too bright”

Assembly/Installation2%

“It was a bit hard to set up and I am a bit disappointed in the color display, clock display, and brightness though”

Top return reasons

Alarm/Timer Accuracy13%

Size-Overall12%

Defective Material/Parts9%

Color8%

Brightness/Shine/Glow8%

Functionality-Overall6%

Product Condition5%

Advertised Vs Actual Product5%

Socket/Port/Plug4%

Charging3%

Common questions

Is snoopy lamp profitable to sell on Amazon United States?: The niche generates $75K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Skip it (35/100).
How competitive is the snoopy lamp niche?: 7 brands and 26 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in snoopy lamp?: Top complaints mined from reviews: Brightness/Shine/Glow, Touch/Button Controls, Value For Money. The return rate is 3.7%.
When does demand for snoopy lamp peak?: Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 3.8× the quietest.
What does it cost to enter the snoopy lamp niche?: Listings span $12.87–$74.48; the average listing price is $32.02 (sweet spot $15–$100). The average incumbent carries 234 reviews — the moat a new listing must climb.