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Snoopy Lamp

Fail

The top 5 brands take 93% of clicks, so Snoopy Lamp is a Fail.

Flapen Score
35
35 / 100
Ranks 8,681 of 9,536 Tools & Home Improvement niches · −13 vs the category median of 48
Market size
$75K/yr122K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
70%top-5 click share · 7 brands · 26 sellers

Flapen Score

Snoopy Lamp against its category

The dotted line is the Tools & Home Improvement average. Past it, Snoopy Lamp is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snoopy Lamp market on Amazon at a glance

Shoppers on Amazon United States searched for Snoopy Lamp 122K times last year and spent an estimated $75K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
1.9%
Market size, estimated
$75Ka year
Peak month
November3.8× the quietest month
Top search term
snoopy lamp50K searches a year

02 · Price

A sale here is worth $32.02.

Listings sell for $32.02 on average, from $12.87 to $74.48. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $32.02 that is $0 to $3K a year per listing.

Average price
$32.02inside the $15 to $100 sweet spot
Price range
$12.87–$74.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #2,149 within Wall Lights. It carries 234 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
17.2%
Average rank
#2,149in Wall Lights
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
234per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Snoopy Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$22K$34K$45K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

26

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

3%

  • Grupo Erik40%
  • Idea Nuova18%
  • Roman17%
  • Peanuts9%
  • Mark Feldstein & Associates8%
  • Youtooz4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Snoopy Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Snoopy Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snoopy lamp50K/yr
  • snoopy night light32K/yr
  • snoopy light22K/yr
  • snoopy lights9K/yr
  • snoopy nightlight4K/yr
  • snoopy led light4K/yr

Reviews and returns

What reviews say buyers love and hate about Snoopy Lamp

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Brightness/Shine/Glow”
15%of negative reviews mention “Brightness/Shine/Glow”
3.7%of orders come back
“Does not have a BRIGHT night light”
A buyer, on “Brightness/Shine/Glow”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Snoopy Lamp questions

Answered from the same tracked data.