Is Snap Off Utility Knife profitable to sell on Amazon United States?

Flapen scores Snap Off Utility Knife 56 out of 100 on Amazon United States, a Maybe. Shoppers spend $97K a year across 52 tracked products. Amazon counts 0 of the 1 products launched in the last year as successful launches. Search demand grew -2.7% in the last 90 days.

How competitive is the Snap Off Utility Knife niche on Amazon United States?

32 brands and 178 sellers compete in Snap Off Utility Knife on Amazon United States. The top 5 Snap Off Utility Knife products take 32% of clicks, and the top 5 brands take 52%.

What do buyers complain about in Snap Off Utility Knife?

Snap Off Utility Knife buyers on Amazon United States complain most about Quality-Overall, Sharpness, and Strength. Returns run at 0.5% of orders.

When does demand for Snap Off Utility Knife peak?

Search demand for Snap Off Utility Knife on Amazon United States is steady all year. The busiest month runs 1.7× the quietest.

What does it cost to enter the Snap Off Utility Knife niche?

Snap Off Utility Knife sells for $11.86 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $3.49 to $33.47. The average product has 1,056 reviews, the count a new listing must catch up to.

Snap Off Utility Knife

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $97K a year here, so Snap Off Utility Knife is a Maybe.

Filters No Dominant Brand

Flapen Score: 56
56 / 100Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size: $97K/yr113K searches / yr
90-day growth: -2.7%search demand this quarter
Competition: 32%top-5 click share · 32 brands · 178 sellers

Flapen Score

Snap Off Utility Knife against its category

The dotted line is the Tools & Home Improvement average. Past it, Snap Off Utility Knife is stronger. Inside it, weaker.

56Maybe

This niche Category average

See the method

Market

The Snap Off Utility Knife market on Amazon at a glance

Shoppers on Amazon United States searched for Snap Off Utility Knife 113K times last year and spent an estimated $97K. The top 5 brands take 52% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months: 113K
Growth, 90 days vs prior 90: -2.7%
Conversion, latest week: 7.3%
Market size, estimated: $97Ka year
Peak month: April1.7× the quietest month
Top search term: snap off utility knife24K searches a year

02 · Price

A sale here is worth $11.86.

Listings sell for $11.86 on average, from $3.49 to $33.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $11.86 that is $1K to $3K a year per listing.

Average price: $11.86under the $15 to $100 sweet spot
Price range: $3.49–$33.47
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 100–250
Revenue per listing a year: $1K–$3K
Returns: 0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #202 within Knives, Parts & Accessories. It carries 1,056 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings: 73%
Prime listings: 100%
Out of stock, average day: 4.2%
Average rank: #202in Knives, Parts & Accessories
Average rating: 4.59 starsAmazon United States average 4.42 stars
Average reviews: 1,056per listing
Listings tracked: 52

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months: 1
Successful launches: 0Amazon's first-year sales bar
Average brand age: 69 months

Products