Is snap off utility knife profitable to sell on Amazon United States?

The niche generates $97K/yr across 52 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (56/100).

How competitive is the snap off utility knife niche?

32 brands and 178 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in snap off utility knife?

Top complaints mined from reviews: Quality-Overall, Sharpness, Strength. The return rate is 0.5%.

When does demand for snap off utility knife peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the snap off utility knife niche?

Listings span $3.49–$33.47; the average listing price is $11.86 (sweet spot $15–$100). The average incumbent carries 1,056 reviews — the moat a new listing must climb.

snap off utility knife

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Brand share

Great52%

top-5 brand share — no brand owns this niche

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Price range

Good$3.49–$33.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,055.94

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$11.86

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$97K

$97K/yr · 113K searches

Growth

Bad-2.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, snap off utility knife is a $97K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

snap off utility knife market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $95K–$119K; units × avg price
Conversion rate: 7.3%
Avg BSR: #202
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 4.2%
Avg brand age: 69 months
Avg seller age: 159 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

32 falling

Sellers

178

Top-5 brand share

52%

Top 20: 93%

Top-5 click share

32%

Top 20: 75%

Open market

42%

WORKPRO14%
TIFICAL14%
DEWALT8%
REXBETI8%
DIYSELF7%
OLFA6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top snap off utility knife search terms

snap off utility knife24K/yr +6.4%7.0% conv.
snap blade utility knife17K/yr -1.1%6.0% conv.
long blade utility knife7K/yr +6.5%4.7% conv.
9mm utility knife9K/yr -12.5%5.1% conv.
snap knife9K/yr -12.5%7.7% conv.
snap blade knife6K/yr -3.2%5.3% conv.
18mm utility knife6K/yr -7.0%4.4% conv.
long utility knife5K/yr +1.1%4.2% conv.
snap off knife6K/yr -6.3%5.8% conv.
stainless steel utility knife6K/yr -15.8%3.2% conv.

All search terms

Top snap off utility knife products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

REXBETI 12-Pack Utility Knife Retractable Box Cutter for Cartons Cardboard and Boxes 18mm Wider Razor Sharp Blade Smooth Mechanism Perfect for Office and Home use

REXBETI$9.614.7★4,698 rev

WORKPRO 18mm Retractable Utility Knife with 10-Piece SK5 Blades

WORKPRO$9.934.8★562 rev

WORKPRO Premium Utility Knife Retractable Snap-off Blade Heavy Duty Aluminum Box Cutter Set Razor Knife Exacto Craft Knives with 10 Extra 9mm Blades Pack of 5

WORKPRO$9.774.7★1,425 rev

NT Cutter PRO Auto-Lock Stainless Steel Utility Knife (A-1P) 9mm

NT Cutter$7.094.8★1,522 rev

TIFICAL 4 Pack Box Cutter 9mm Snap-off Utility Knife Box Cutter Retractable for Opening Packages Cartons Box Opener Disposable Razor Knife Exacto Knife Perfect for Office and Home use

TIFICAL$5.564.6★3,157 rev

Newest

by launch date

4 Pack Box Cutter Utility Knife Mini Box Cutters Retractable Opener Professional Razor Blade Knives Small Snap Off Paper Knife by Untrytb

Untrytb$3.49170 rev

6mo ago

maudibozz Insulation Knife - Sod Cutter Knife: stainless steel 11.14-Inch sharp blade double side utility Lawn Repair Saw with Nylon Sheath

maudibozz$13.60180 rev

1y ago

BOSCH H11-12100-1 18mm Snap-Off Utility Knife | Soft Grip Slider Mechanism and Integrated Blade Snap

Bosch$16.7576 rev

1y ago

TIFICAL 4 Pack Box Cutter Retractable 18mm Utility Knife Razor Knife

TIFICAL$5.48884 rev

2y ago

BECOWIN 18mm Snap Off Utility Knife Stainless Steel Heavy Duty Box Cutter

Becowin$9.29278 rev

3y ago

What buyers say about snap off utility knife

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money18%

“Excellent Value”

Sharpness17%

“Sharp blades”

Quality-Overall15%

“the quality is very solid”

Ease Of Use10%

“incredibly useful”

Advertised Vs Actual Product9%

“As advertised”

Durability3%

“not easily broken”

Strength3%

“Solid construction”

Precision Of Cut3%

“Best precision knife ever”

Grip2%

“The grip is comfortable”

Size-Overall2%

“Good size”

What buyers complain about

Quality-Overall16%

“Manufactured to an unbelievably low standard of quality”

Sharpness13%

“Dull Blades”

Strength9%

“Cheap and flimsy”

Durability9%

“Break easily”

Size-Overall5%

“These box cutters are very small”

Ease Of Use4%

“- clip is hard to use”

Grip3%

“hands after a short time”

Advertised Vs Actual Product2%

“which I didn't realize from the pictures”

Mechanism Issues2%

“not able to do neither knife was great until this they need to make a better tightening mechanism”

Value For Money2%

“Not worth it”

Top return reasons

Size-Overall30%

Quality-Overall10%

Advertised Vs Actual Product8%

Strength8%

Sharpness8%

Functionality-Overall7%

Value For Money5%

Defective Material/Parts4%

Mechanism Issues4%

Durability2%

Common questions

Is snap off utility knife profitable to sell on Amazon United States?: The niche generates $97K/yr across 52 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (56/100).
How competitive is the snap off utility knife niche?: 32 brands and 178 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in snap off utility knife?: Top complaints mined from reviews: Quality-Overall, Sharpness, Strength. The return rate is 0.5%.
When does demand for snap off utility knife peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the snap off utility knife niche?: Listings span $3.49–$33.47; the average listing price is $11.86 (sweet spot $15–$100). The average incumbent carries 1,056 reviews — the moat a new listing must climb.