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Smoke Pen

Fail

The top 5 products take 89% of clicks, so Smoke Pen is a Fail.

Flapen Score
40
40 / 100
Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 48
Market size
$110K/yr115K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
89%top-5 click share · 7 brands · 24 sellers

Flapen Score

Smoke Pen against its category

The dotted line is the Tools & Home Improvement average. Past it, Smoke Pen is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smoke Pen market on Amazon at a glance

Shoppers on Amazon United States searched for Smoke Pen 115K times last year and spent an estimated $110K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb–Jul. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
1.9%
Market size, estimated
$110Ka year
Peak month
February2.4× the quietest month
Top search term
smoke pen51K searches a year

02 · Price

A sale here is worth $49.26.

Listings sell for $49.26 on average, from $29.27 to $76.42. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $49.26 that is $12K to $25K a year per listing.

Average price
$49.26inside the $15 to $100 sweet spot
Price range
$29.27–$76.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$12K–$25K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #252 within Flashlights. It carries 620 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
78%
Out of stock, average day
13.0%
Average rank
#252in Flashlights
Average rating
3.92 starsAmazon United States average 4.42 stars
Average reviews
620per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Smoke Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

$0$11K$22K$33K$44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

24

Top-5 brand share

89%

Top 20: 97%

Top-5 click share

89%

Top 20: 100%

Open market

7%

  • Arctic Hayes36%
  • Cirrus28%
  • Arikit15%
  • diytoolsman5%
  • AutoLine Pro4%
  • Regin4%
  • Open — no brand owns it (1 brand, 7%)

Demand

Smoke Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Jul · busiest ÷ quietest = 2.4×

Search terms

Top Smoke Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smoke pen51K/yr
  • smoke pencil17K/yr
  • smoke pencil air leak detection15K/yr
  • hvac smoke tester7K/yr
  • hvac smoke pen5K/yr
  • smoke pen for air leaks9K/yr
  • smoke sticks for air leaks5K/yr
  • smok pen2K/yr
  • smoke tester for air leaks3K/yr

Reviews and returns

What reviews say buyers love and hate about Smoke Pen

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
20%of negative reviews mention “Leak-Proof”
4.3%of orders come back
“Found two leaks”
A buyer, on “Leak-Proof”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Smoke Pen questions

Answered from the same tracked data.