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Smoke Detectors 4 Pack

Fail

The top 5 brands take 100% of clicks, so Smoke Detectors 4 Pack is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$100K/yr41K searches / yr
90-day growth
+13.7%search demand this quarter
Competition
64%top-5 click share · 5 brands · 48 sellers

Flapen Score

Smoke Detectors 4 Pack against its category

The dotted line is the Tools & Home Improvement average. Past it, Smoke Detectors 4 Pack is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smoke Detectors 4 Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Smoke Detectors 4 Pack 41K times last year and spent an estimated $100K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+13.7%
Conversion, latest week
4.5%
Market size, estimated
$100Ka year
Peak month
January1.7× the quietest month
Top search term
smoke detector 4 pack26K searches a year

02 · Price

A sale here is worth $53.74.

Listings sell for $53.74 on average, from $16.54 to $103.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $53.74 that is $5K to $13K a year per listing.

Average price
$53.74inside the $15 to $100 sweet spot
Price range
$16.54–$103.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$5K–$13K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #31 within Fire Safety. It carries 1,318 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
11.7%
Average rank
#31in Fire Safety
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,318per listing
Listings tracked
19

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Smoke Detectors 4 Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$15K$20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • SITERWELL44%
  • First Alert43%
  • Kidde9%
  • RenseCum2%
  • HEIMAN1%

Demand

Smoke Detectors 4 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Smoke Detectors 4 Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smoke detector 4 pack26K/yr
  • smoke detectors 4 pack8K/yr
  • 4 pack smoke detector7K/yr

Reviews and returns

What reviews say buyers love and hate about Smoke Detectors 4 Pack

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Assembly/Installation”
15%of negative reviews mention “Battery Life”
1.4%of orders come back
“Hard to get battery in”
A buyer, on “Battery Life”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Smoke Detectors 4 Pack questions

Answered from the same tracked data.