Is Smoke Detector Hardwired profitable to sell on Amazon United States?

Flapen scores Smoke Detector Hardwired 57 out of 100 on Amazon United States, a Maybe. Shoppers spend $8.1M a year across 28 tracked products. Amazon counts 1 of the 1 products launched in the last year as successful launches. Search demand grew -13.8% in the last 90 days.

How competitive is the Smoke Detector Hardwired niche on Amazon United States?

5 brands and 71 sellers compete in Smoke Detector Hardwired on Amazon United States. The top 5 Smoke Detector Hardwired products take 47% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Smoke Detector Hardwired?

Smoke Detector Hardwired buyers on Amazon United States complain most about Durability, Battery Life, and Quality-Overall. Returns run at 1.4% of orders.

When does demand for Smoke Detector Hardwired peak?

Search demand for Smoke Detector Hardwired on Amazon United States peaks in Jan–Aug, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Smoke Detector Hardwired niche?

Smoke Detector Hardwired sells for $70.34 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $16.54 to $180.54. The average product has 2,593 reviews, the count a new listing must catch up to.

Smoke Detector Hardwired

Maybe

Shoppers spend $8.1M a year here. But the top 5 brands take 100% of clicks, so Smoke Detector Hardwired is a Maybe.

Filters High Price

Flapen Score: 57
57 / 100Top 15% of 9,536 Tools & Home Improvement niches · +9 vs the category median of 48
Market size: $8.1M/yr1.4M searches / yr
90-day growth: -13.8%search demand this quarter
Competition: 47%top-5 click share · 5 brands · 71 sellers

Flapen Score

Smoke Detector Hardwired against its category

The dotted line is the Tools & Home Improvement average. Past it, Smoke Detector Hardwired is stronger. Inside it, weaker.

57Maybe

This niche Category average

See the method

Market

The Smoke Detector Hardwired market on Amazon at a glance

Shoppers on Amazon United States searched for Smoke Detector Hardwired 1.4M times last year and spent an estimated $8.1M. All 5 brands take every click. Demand peaks in Jan–Aug. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.1M a year.

Searches, last 12 months: 1.4M
Growth, 90 days vs prior 90: -13.8%
Conversion, latest week: 8.0%
Market size, estimated: $8.1Ma year
Peak month: January1.7× the quietest month
Top search term: first alert smoke detector283K searches a year

02 · Price

A sale here is worth $70.34.

Listings sell for $70.34 on average, from $16.54 to $180.54. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At $70.34 that is $281K to $352K a year per listing.

Average price: $70.34inside the $15 to $100 sweet spot
Price range: $16.54–$180.54
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 100K–125K
Units per listing a year: 4,000–5,000
Revenue per listing a year: $281K–$352K
Returns: 1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #19 within Fire Safety. It carries 2,593 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 93%
Out of stock, average day: 5.2%
Average rank: #19in Fire Safety
Average rating: 4.49 starsAmazon United States average 4.42 stars
Average reviews: 2,593per listing
Listings tracked: 28

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 48 months

Products