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Smoke Detector 5 Pack

Fail

The top 5 brands take 100% of clicks, so Smoke Detector 5 Pack is a Fail.

Flapen Score
36
36 / 100
Ranks 8,536 of 9,536 Tools & Home Improvement niches · −12 vs the category median of 48
Market size
$25K/yr15K searches / yr
90-day growth
-34.0%search demand this quarter
Competition
50%top-5 click share · 5 brands · 38 sellers

Flapen Score

Smoke Detector 5 Pack against its category

The dotted line is the Tools & Home Improvement average. Past it, Smoke Detector 5 Pack is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smoke Detector 5 Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Smoke Detector 5 Pack 15K times last year and spent an estimated $25K. All 5 brands take every click. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-34.0%
Conversion, latest week
1.8%
Market size, estimated
$25Ka year
Peak month
March6.1× the quietest month
Top search term
smoke detector 10 pack5K searches a year

02 · Price

A sale here is worth $95.94.

Listings sell for $95.94 on average, from $16.54 to $177.34. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $95.94 that is $0 to $10K a year per listing.

Average price
$95.94inside the $15 to $100 sweet spot
Price range
$16.54–$177.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #39 within Fire Safety. It carries 1,068 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
12.6%
Average rank
#39in Fire Safety
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,068per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Smoke Detector 5 Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$2K$3K$4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 rising

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 100%

Open market

0%

  • SITERWELL57%
  • First Alert34%
  • BRK5%
  • WARROXIDE3%
  • meioro2%
  • Open — no brand owns it (0%)

Demand

Smoke Detector 5 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '25Prime Day '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 6.1×

Search terms

Top Smoke Detector 5 Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smoke detector 10 pack5K/yr
  • 5 pack smoke detectors3K/yr
  • 6 pack smoke detector4K/yr
  • 10-year sealed smoke detector2K/yr

Reviews and returns

What reviews say buyers love and hate about Smoke Detector 5 Pack

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Assembly/Installation”
13%of negative reviews mention “Battery Life”
0.5%of orders come back
“Hard to get battery in”
A buyer, on “Battery Life”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Smoke Detector 5 Pack questions

Answered from the same tracked data.