Smoke Detector

Shoppers searched for this 9.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29.9M a year.

Searches, last 12 months

9.5M

Growth, 90 days vs prior 90

-11.8%

Conversion, latest week

6.7%

Market size, estimated

$29.9Ma year

Peak month

July1.4× the quietest month

Top search term

smoke detector3.4M searches a year

Listings sell for $46.76 on average, from $16.54 to $133.92. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 30,000 to 40,000 of them. At $46.76 that is $1.4M to $1.9M a year per listing.

Average price

$46.76inside the $15 to $100 sweet spot

Price range

$16.54–$133.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

30,000–40,000

Revenue per listing a year

$1.4M–$1.9M

Returns

2.5%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #11 within Fire Safety. It carries 1,603 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

7.0%

Average rank

#11in Fire Safety

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

1,603per listing

Listings tracked

26

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months