Is smartthings plug profitable to sell on Amazon United States?

The niche generates $16K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (36/100).

How competitive is the smartthings plug niche?

7 brands and 12 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in smartthings plug?

Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 3.6%.

When does demand for smartthings plug peak?

Demand peaks in Nov–Dec; the busiest month runs 4.7× the quietest.

What does it cost to enter the smartthings plug niche?

Listings span $14.41–$57.55; the average listing price is $27.19 (sweet spot $15–$100). The average incumbent carries 5,640 reviews — the moat a new listing must climb.

smartthings plug

Skip it

A small market ($16K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$27.19

avg listing price — sweet spot $15–$100

Price range

Great$14.41–$57.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad5,640

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.4%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad$16K

$16K/yr · 8K searches

According to Flapen's Amazon United States niche tracking, smartthings plug is a $16K/yr Amazon United States market (8K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

smartthings plug market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $14K–$20K; units × avg price
Conversion rate: 7.1%
Avg BSR: #30
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 2.7%
Avg brand age: 43 months
Avg seller age: 151 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Tapo41%
Linkind35%
EIGHTREE6%
Kasa Smart6%
innr5%
THIRDREALITY3%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Open Trend

Top smartthings plug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Linkind Matter Smart Plug Work with Apple Home Siri Alexa Google SmartThings Smart Home Smart Outlet Timer 15A/1800W APP Remote Control & Schedule 2.4G Wi-Fi Only 4 Pack

Linkind$24.604.4★1,613 rev

TP-Link Smart Plug Wi-Fi Mini Energy Monitoring Compatible with Alexa & Google Home & Samsung SmartThings Timer 15A/1800W Max ETL Certified 2.4G Wi-Fi Only Tapo P115(4-Pack)

Tapo$25.374.5★3,330 rev

Linkind Matter Smart Plug Work with Apple Home Siri Alexa Google SmartThings Smart Outlet 15A/1800W Max Smart Home Automation APP Remote Control Timer&Schedule 2.4G Wi-Fi Only 2 Pack

Linkind$18.674.5★487 rev

EIGHTREE 15A Smart Plug Wi-Fi & Bluetooth Smart Outlet for High-Power Home Appliances Works with Alexa & Google Home Easy Setup Timer & Remote Control FCC & ETL Certified 2.4GHz Wi-Fi Only

EIGHTREE$21.064.4★11,552 rev

TP-Link Tapo Matter Supported Smart Plug Mini Compact Design 15A/1800W Max Super Easy Setup Works with Apple Home Alexa & Google Home UL Certified 2.4G Wi-Fi Only White Tapo P125M(3-Pack)

Tapo$20.624.5★2,757 rev

Newest

by launch date

SONOFF Matter Smart Plug S41s 4-Pack 15A 1800W WiFi Smart Plug Outlet ETL Certified Remote & Voice Control with Timer Compatible with Alexa Google Home Apple HomeKit & SmartThings

SONOFF$28.6469 rev

10mo ago

Tapo Smart Plug Wi-Fi in-Wall Outlet Matter Compatible Energy Monitoring 15A/1800W Max Works with Alexa Apple Home Google Home SmartThings Voice/Remote Control ETL Certified - Tapo P210M

Tapo$21.80362 rev

1y ago

TP-Link Tapo Smart Plug Mini Matter Compatible Compatible with Alexa Google Home & Samsung SmartThings Energy Monitoring 15A UL Certified 2.4G Wi-Fi Only Tapo P110M(4-Pack)

Tapo$29.45580 rev

1y ago

TP-Link Smart Plug Wi-Fi Mini Energy Monitoring Compatible with Alexa & Google Home & Samsung SmartThings Timer 15A/1800W Max ETL Certified 2.4G Wi-Fi Only Tapo P115(4-Pack)

Tapo$25.373,330 rev

2y ago

Innr Zigbee Smart Plug Works with Philips Hue* Alexa and SmartThings Zigbee Repeater Energy Monitoring 4-Pack

innr$57.5575 rev

2y ago

What buyers say about smartthings plug

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation18%

“No issues installing”

Socket/Port/Plug11%

“Great plug”

Connectivity-Overall10%

“No connectivity issues”

Ease Of Use8%

“Easy to use”

Quality-Overall8%

“Excellent product”

Value For Money8%

“They are affordable”

Compatibility-Overall7%

“Works great with Apple Home”

Efficiency4%

“works great for Christmas lights”

Advertised Vs Actual Product3%

“Performed as advertised”

Smart Assistant Support3%

“it also works on Google assistant”

What buyers complain about

Connectivity-Overall28%

“Does not connect”

Functionality-Overall9%

“Did not work”

Durability8%

“One broke within a couple of months”

Assembly/Installation6%

“These were extremely difficult to install”

Socket/Port/Plug5%

“Missing Plug”

Quality-Overall4%

“Absolute garbage”

Value For Money3%

“Way underpriced for what you get”

Size-Overall2%

“Just Smaller”

Advertised Vs Actual Product2%

“Deceptive advertising”

Compatibility-Overall2%

“Not Compatible”

Top return reasons

Connectivity-Overall35%

Compatibility-Overall19%

Functionality-Overall13%

Socket/Port/Plug7%

Size-Overall5%

Advertised Vs Actual Product5%

Value For Money5%

Assembly/Installation3%

Defective Material/Parts2%

Ease Of Use1%

Common questions

Is smartthings plug profitable to sell on Amazon United States?: The niche generates $16K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (36/100).
How competitive is the smartthings plug niche?: 7 brands and 12 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in smartthings plug?: Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 3.6%.
When does demand for smartthings plug peak?: Demand peaks in Nov–Dec; the busiest month runs 4.7× the quietest.
What does it cost to enter the smartthings plug niche?: Listings span $14.41–$57.55; the average listing price is $27.19 (sweet spot $15–$100). The average incumbent carries 5,640 reviews — the moat a new listing must climb.