Smartthings
FailThe top 5 products take 88% of clicks, so Smartthings is a Fail.
- Flapen Score
- 34 / 100Ranks 8,821 of 9,536 Tools & Home Improvement niches · −14 vs the category median of 4834
- Market size
- $239K/yr117K searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 88%top-5 click share · 8 brands · 38 sellers
Flapen Score
Smartthings against its category
The dotted line is the Tools & Home Improvement average. Past it, Smartthings is stronger. Inside it, weaker.
Market
The Smartthings market on Amazon at a glance
Shoppers on Amazon United States searched for Smartthings 117K times last year and spent an estimated $239K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $239K a year.
- Searches, last 12 months
- 117K
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $239Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- smartthings hub51K searches a year
02 · Price
A sale here is worth $118.04.
Listings sell for $118.04 on average, from $24.96 to $309.20. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $118.04 that is $12K to $30K a year per listing.
- Average price
- $118.04above the $15 to $100 sweet spot
- Price range
- $24.96–$309.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $12K–$30K
- Returns
- 5.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #252 within Home Automation Devices. It carries 1,671 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 14.7%
- Average rank
- #252in Home Automation Devices
- Average rating
- 4.15 starsAmazon United States average 4.42 stars
- Average reviews
- 1,671per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Smartthings products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Aeotec Smart Home Hub Works as a SmartThings Hub Z-Wave Zigbee Matter Gateway Compatible with Alexa Google Assistant WiFi
- Price
- $144.23
- Rating
- 4.2/5
- Reviews
- 2,126
- Age
- 5y ago
![SmartThings Hub 3rd Generation [GP-U999SJVLGDA] Smart Home Automation Hub Home Monitoring Smart Devices - Alexa Google Home Compatible - Zigbee Z-Wave Cloud to Cloud Protocols White](https://m.media-amazon.com/images/I/21hChu0ounL.jpg)
SmartThings Hub 3rd Generation [GP-U999SJVLGDA] Smart Home Automation Hub Home Monitoring Smart Devices - Alexa Google Home Compatible - Zigbee Z-Wave Cloud to Cloud Protocols White
- Price
- $309.20
- Rating
- 4.3/5
- Reviews
- 9,006
- Age
- 7y ago

Aeotec Smart Home Hub2 - V4 Works as a SmartThings Hub Zigbee Matter Gateway Compatible with Alexa Google Assistant WiFi (No Z-Wave)
- Price
- $125.23
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 8mo ago

Aqara Smart Home Hub M3 for Advanced Automation Matter Controller Thread Border Router Features Zigbee Bluetooth Wi-Fi PoE IR Supports Apple HomeKit Alexa SmartThings Home Assistant IFTTT
- Price
- $115.09
- Rating
- 4.1/5
- Reviews
- 1,628
- Age
- 2y ago

Samsung SmartThings Station with Power Adapter 15W Super Fast Wireless Charger Smart Home Hub 2023 EP-P9500TBEGUS Black
- Price
- $90.68
- Rating
- 4.1/5
- Reviews
- 157
- Age
- 3y ago
Trending
90-day click momentum
Aqara Smart Hub M200 Matter Controller Thread Border Router Featuring Aqara Zigbee Bluetooth Wi-Fi PoE IR Supports Amazon Alexa Apple HomeKit Home Assistant SmartThings Google Home
- Price
- $65.23
- Rating
- 4.2/5
- Reviews
- 268
- Age
- 11mo ago

Smart Multi-Mode Gateway: ZigBee 3.0 & Bluetooth & Mesh Hub App Remote Control Intelligent Bridge Wireless Smart Home Gateway Voice Control via Alexa/Google Home (ONLY Support Tuya Smart Devices)
- Price
- $24.96
- Rating
- 4.1/5
- Reviews
- 296
- Age
- 2y ago

Aeotec Smart Home Hub2 - V4 Works as a SmartThings Hub Zigbee Matter Gateway Compatible with Alexa Google Assistant WiFi (No Z-Wave)
- Price
- $125.23
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 8mo ago

SONOFF Zigbee Bridge Pro Hub ZigBee 3.0 Smart Gateway APP Control and Multi-Device Management Compatible with SONOFF Zigbee Devices
- Price
- $29.13
- Rating
- 4.0/5
- Reviews
- 2,415
- Age
- 4y ago

Philips Hue Bridge Pro Smart Lighting Hub Wireless Advanced Encryption Supports 150+ Lights & 50+ Accessories Hue Bridge System Works with Apple Home Alexa Google Samsung SmartThings
- Price
- $97.72
- Rating
- 4.4/5
- Reviews
- 434
- Age
- 10mo ago
Newest
by launch date
Aeotec Smart Home Hub2 - V4 Works as a SmartThings Hub Zigbee Matter Gateway Compatible with Alexa Google Assistant WiFi (No Z-Wave)
- Price
- $125.23
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 8mo ago

Philips Hue Bridge Pro Smart Lighting Hub Wireless Advanced Encryption Supports 150+ Lights & 50+ Accessories Hue Bridge System Works with Apple Home Alexa Google Samsung SmartThings
- Price
- $97.72
- Rating
- 4.4/5
- Reviews
- 434
- Age
- 10mo ago

Aqara Smart Hub M200 Matter Controller Thread Border Router Featuring Aqara Zigbee Bluetooth Wi-Fi PoE IR Supports Amazon Alexa Apple HomeKit Home Assistant SmartThings Google Home
- Price
- $65.23
- Rating
- 4.2/5
- Reviews
- 268
- Age
- 11mo ago

Aqara Smart Home Hub M3 for Advanced Automation Matter Controller Thread Border Router Features Zigbee Bluetooth Wi-Fi PoE IR Supports Apple HomeKit Alexa SmartThings Home Assistant IFTTT
- Price
- $115.09
- Rating
- 4.1/5
- Reviews
- 1,628
- Age
- 2y ago

Smart Multi-Mode Gateway: ZigBee 3.0 & Bluetooth & Mesh Hub App Remote Control Intelligent Bridge Wireless Smart Home Gateway Voice Control via Alexa/Google Home (ONLY Support Tuya Smart Devices)
- Price
- $24.96
- Rating
- 4.1/5
- Reviews
- 296
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
38
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
4%
- AEOTEC54%
- Samsung SmartThings23%
- Aqara9%
- Samsung5%
- Hubitat3%
- SENCKIT2%
- Open — no brand owns it (2 brands, 4%)
Demand
Smartthings search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Smartthings search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smartthings hub51K/yr
- smart things hub32K/yr
- samsung smartthings hub16K/yr
- samsung hub5K/yr
- smartthings station4K/yr
- samsung smart things hub3K/yr
- samsung smart hub3K/yr
- smartthings hub 4th generation3K/yr
Reviews and returns
What reviews say buyers love and hate about Smartthings
We read the reviews and the return reasons for every product selling here.
“would regularly loose connection”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smartthings questions
Answered from the same tracked data.









