Is smartthings profitable to sell on Amazon United States?

The niche generates $239K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Skip it (34/100).

How competitive is the smartthings niche?

8 brands and 38 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in smartthings?

Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Value For Money. The return rate is 5.3% — above our launch gate.

When does demand for smartthings peak?

Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the smartthings niche?

Listings span $24.96–$309.20; the average listing price is $118.04 (sweet spot $15–$100). The average incumbent carries 1,671 reviews — the moat a new listing must climb.

smartthings

Skip it

A concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good$118.04

avg listing price — sweet spot $15–$100

Review moat

Okay1,670.6

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$239K

$239K/yr · 117K searches

Price range

Okay$24.96–$309.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-3.0%

90-day search growth — must beat 0% to launch

Returns

Bad5.3%

return rate — above 5% kills the launch gate

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Brand share

Bad94%

top-5 brand share — brand-locked demand

Competition

Bad88%

top-5 click share — a locked-up shelf

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, smartthings is a $239K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

smartthings market data

Units sold / yr: 1K–2K; avg 100–250/product
Revenue / yr: $148K–$177K; units × avg price
Conversion rate: 1.7%
Avg BSR: #252
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 14.7%
Avg brand age: 42 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

AEOTEC54%
Samsung SmartThings23%
Aqara9%
Samsung5%
Hubitat3%
SENCKIT2%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top smartthings search terms

smartthings hub51K/yr -6.8%1.9% conv.
smart things hub32K/yr +5.1%1.6% conv.
samsung smartthings hub16K/yr +0.2%1.0% conv.
samsung hub5K/yr -11.3%0.5% conv.
smartthings station4K/yr +3.4%0.9% conv.
samsung smart things hub3K/yr -8.1%1.3% conv.
samsung smart hub3K/yr -0.1%0.4% conv.
smartthings hub 4th generation3K/yr -62.2%2.8% conv.

All search terms

Top smartthings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aeotec Smart Home Hub Works as a SmartThings Hub Z-Wave Zigbee Matter Gateway Compatible with Alexa Google Assistant WiFi

AEOTEC$144.234.2★2,126 rev

SmartThings Hub 3rd Generation [GP-U999SJVLGDA] Smart Home Automation Hub Home Monitoring Smart Devices - Alexa Google Home Compatible - Zigbee Z-Wave Cloud to Cloud Protocols White

Samsung SmartThings$309.204.3★9,006 rev

Aeotec Smart Home Hub2 - V4 Works as a SmartThings Hub Zigbee Matter Gateway Compatible with Alexa Google Assistant WiFi (No Z-Wave)

AEOTEC$125.234.2★33 rev

Aqara Smart Home Hub M3 for Advanced Automation Matter Controller Thread Border Router Features Zigbee Bluetooth Wi-Fi PoE IR Supports Apple HomeKit Alexa SmartThings Home Assistant IFTTT

Aqara$115.094.1★1,628 rev

Samsung SmartThings Station with Power Adapter 15W Super Fast Wireless Charger Smart Home Hub 2023 EP-P9500TBEGUS Black

Samsung$90.684.1★157 rev

Newest

by launch date

Aeotec Smart Home Hub2 - V4 Works as a SmartThings Hub Zigbee Matter Gateway Compatible with Alexa Google Assistant WiFi (No Z-Wave)

AEOTEC$125.2333 rev

8mo ago

Philips Hue Bridge Pro Smart Lighting Hub Wireless Advanced Encryption Supports 150+ Lights & 50+ Accessories Hue Bridge System Works with Apple Home Alexa Google Samsung SmartThings

Philips Hue$97.72434 rev

10mo ago

Aqara Smart Hub M200 Matter Controller Thread Border Router Featuring Aqara Zigbee Bluetooth Wi-Fi PoE IR Supports Amazon Alexa Apple HomeKit Home Assistant SmartThings Google Home

Aqara$65.23268 rev

11mo ago

Aqara Smart Home Hub M3 for Advanced Automation Matter Controller Thread Border Router Features Zigbee Bluetooth Wi-Fi PoE IR Supports Apple HomeKit Alexa SmartThings Home Assistant IFTTT

Aqara$115.091,628 rev

2y ago

Smart Multi-Mode Gateway: ZigBee 3.0 & Bluetooth & Mesh Hub App Remote Control Intelligent Bridge Wireless Smart Home Gateway Voice Control via Alexa/Google Home (ONLY Support Tuya Smart Devices)

SENCKIT$24.96296 rev

2y ago

What buyers say about smartthings

What buyers praise and complain about, mined from review topics.

What buyers love

Connectivity-Overall21%

“Easy connection”

Assembly/Installation11%

“setup the first time - no issues”

Quality-Overall10%

“The build quality is excellent”

Ease Of Use7%

“ease of use”

Compatibility-Overall5%

“It works seamlessly with Apple Homekit”

Value For Money5%

“Good price”

Brightness/Shine/Glow4%

“it's fun to be able to set the lighting in the living room just for movie night or reading”

Advertised Vs Actual Product4%

“Works as advertised”

Strength3%

“That said, this is a powerful device”

Efficiency2%

“Tried that is it worked flawlessly”

What buyers complain about

Connectivity-Overall23%

“would regularly loose connection”

Functionality-Overall9%

“As of yet I'm not getting the results I expected”

Value For Money9%

“It is more expensive”

Assembly/Installation7%

“And terrible setup instructions”

Compatibility-Overall5%

“Did not pair with the items that I bought this to support”

Quality-Overall5%

“Poor quality”

Instructions/User Manual/Troubleshooting5%

“The user manual is very awful”

Durability4%

“permanently bricked this device”

Ease Of Use3%

“The interface is unnecessarily complicated”

Software/Application2%

“Bottom line: their own software can brick the hardware”

Top return reasons

Connectivity-Overall34%

Compatibility-Overall26%

Functionality-Overall11%

Value For Money6%

Advertised Vs Actual Product5%

Product Condition4%

Defective Material/Parts3%

Assembly/Installation3%

Software/Application1%

Size-Overall1%

Common questions

Is smartthings profitable to sell on Amazon United States?: The niche generates $239K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Skip it (34/100).
How competitive is the smartthings niche?: 8 brands and 38 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in smartthings?: Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Value For Money. The return rate is 5.3% — above our launch gate.
When does demand for smartthings peak?: Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the smartthings niche?: Listings span $24.96–$309.20; the average listing price is $118.04 (sweet spot $15–$100). The average incumbent carries 1,671 reviews — the moat a new listing must climb.