Is smart wall outlet profitable to sell on Amazon United States?

The niche generates $134K/yr across 9 tracked products. 90-day search growth is -14.3%. Flapen's verdict: Skip it (32/100).

How competitive is the smart wall outlet niche?

5 brands and 13 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in smart wall outlet?

Top complaints mined from reviews: Connectivity-Overall, Assembly/Installation, Durability. The return rate is 4.1%.

When does demand for smart wall outlet peak?

Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the smart wall outlet niche?

Listings span $14.41–$53.55; the average listing price is $25.22 (sweet spot $15–$100). The average incumbent carries 29,047 reviews — the moat a new listing must climb.

smart wall outlet

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$25.22

avg listing price — sweet spot $15–$100

Price range

Great$14.41–$53.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$134K

$134K/yr · 102K searches

Growth

Bad-14.3%

90-day search growth — must beat 0% to launch

Competition

Bad87%

top-5 click share — a locked-up shelf

Review moat

Bad29,047.33

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, smart wall outlet is a $134K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

smart wall outlet market data

Units sold / yr: 8K–10K; avg 1,000–1,250/product
Revenue / yr: $202K–$252K; units × avg price
Conversion rate: 5.2%
Avg BSR: #116
Page quality: 0%
Prime: 100%
Sponsored: 56%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Kasa Smart80%
Amazon Basics7%
Tapo6%
Geeni3%
GHome Smart3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top smart wall outlet search terms

kasa smart outlet35K/yr -23.7%8.3% conv.
smart wall outlet22K/yr -5.5%1.1% conv.
kasa outlet27K/yr -24.0%8.8% conv.
smart receptacle11K/yr -0.9%2.2% conv.
wifi wall outlet3K/yr -4.0%1.3% conv.
smart receptacle outlet3K/yr +19.3%2.3% conv.

All search terms

Top smart wall outlet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kasa Smart Plug KP200 In-Wall Smart Home Wi-Fi Outlet Works with Alexa Google Home No Hub Required Remote Control ETL Certified White 1 Pack

Kasa Smart$19.244.6★7,748 rev

Kasa Smart Plug Mini 15A Smart Home Wi-Fi Outlet Works with Alexa Google Home No Hub Required UL Certified 2.4G WiFi Only 4-Pack(EP10P4) White

Kasa Smart$25.374.5★40,396 rev

Kasa Smart Plug Ultra Mini 15A Smart Home Wi-Fi Outlet Works with Alexa Google Home No Hub Required UL Certified 2.4G WiFi Only 2 Count (Pack of 1)(EP10P2) White

Kasa Smart$14.414.5★40,396 rev

Amazon Basics Smart In-Wall Outlet Works with Alexa Only Individually Controlled Outlets Voice Control WiFi 15 Amps 2.4 GHz No Hub Required White

Amazon Basics$17.674.4★1,413 rev

Tapo Smart Plug Wi-Fi in-Wall Outlet Matter Compatible Energy Monitoring 15A/1800W Max Works with Alexa Apple Home Google Home SmartThings Voice/Remote Control ETL Certified - Tapo P210M

Tapo$21.804.5★362 rev

Newest

by launch date

Geeni Smart WiFi in-Wall Outlet White 4 Pack 2 Smart Outlets per Plug Compatible with Alexa & Google Home Tamper Resistant Fire Resistant App & Voice Control Requires 2.4GHz WiFi

Geeni$53.5521 rev

1y ago

Tapo Smart Plug Wi-Fi in-Wall Outlet Matter Compatible Energy Monitoring 15A/1800W Max Works with Alexa Apple Home Google Home SmartThings Voice/Remote Control ETL Certified - Tapo P210M

Tapo$21.80362 rev

1y ago

GHome Smart Plug WiFi Smart Plugs Work with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed

GHome Smart$25.474,148 rev

2y ago

Amazon Basics Smart In-Wall Outlet Works with Alexa Only Individually Controlled Outlets Voice Control WiFi 15 Amps 2.4 GHz No Hub Required White

Amazon Basics$17.671,413 rev

4y ago

Kasa Smart Plug Ultra Mini 15A Smart Home Wi-Fi Outlet Works with Alexa Google Home No Hub Required UL Certified 2.4G WiFi Only 2 Count (Pack of 1)(EP10P2) White

Kasa Smart$14.4140,396 rev

5y ago

What buyers say about smart wall outlet

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation23%

“Easy Set-Up”

Ease Of Use12%

“Makes Life Easier”

Socket/Port/Plug11%

“The plug is great”

Connectivity-Overall10%

“Easy to connect”

Quality-Overall7%

“Reliable Product”

Value For Money7%

“They are affordable”

Advertised Vs Actual Product4%

“Work as advertised”

Efficiency3%

“Effective when working”

Alarm/Timer Accuracy2%

“Works well, with the ability to setup up timers and schedules”

Compatibility-Overall2%

“It paired fast”

What buyers complain about

Connectivity-Overall29%

“Loses Connection”

Assembly/Installation8%

“Impossible to set up”

Durability8%

“Failed within 6 months”

Functionality-Overall8%

“It never worked”

Quality-Overall6%

“not good quality”

Socket/Port/Plug5%

“One socket turns itself on and off”

Instructions/User Manual/Troubleshooting4%

“Instructions confusing”

Value For Money4%

“This product is too expensive”

Ease Of Use2%

“its hard to reach”

Size-Overall2%

“Just Smaller”

Top return reasons

Connectivity-Overall36%

Compatibility-Overall16%

Functionality-Overall12%

Size-Overall8%

Socket/Port/Plug7%

Value For Money5%

Advertised Vs Actual Product5%

Assembly/Installation3%

Defective Material/Parts3%

Product Condition1%

Common questions

Is smart wall outlet profitable to sell on Amazon United States?: The niche generates $134K/yr across 9 tracked products. 90-day search growth is -14.3%. Flapen's verdict: Skip it (32/100).
How competitive is the smart wall outlet niche?: 5 brands and 13 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in smart wall outlet?: Top complaints mined from reviews: Connectivity-Overall, Assembly/Installation, Durability. The return rate is 4.1%.
When does demand for smart wall outlet peak?: Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the smart wall outlet niche?: Listings span $14.41–$53.55; the average listing price is $25.22 (sweet spot $15–$100). The average incumbent carries 29,047 reviews — the moat a new listing must climb.