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Smart Wall Outlet

Fail

The top 5 brands take 100% of clicks, so Smart Wall Outlet is a Fail.

Flapen Score
32
32 / 100
Ranks 9,041 of 9,536 Tools & Home Improvement niches · −16 vs the category median of 48
Market size
$134K/yr102K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
87%top-5 click share · 5 brands · 13 sellers

Flapen Score

Smart Wall Outlet against its category

The dotted line is the Tools & Home Improvement average. Past it, Smart Wall Outlet is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smart Wall Outlet market on Amazon at a glance

Shoppers on Amazon United States searched for Smart Wall Outlet 102K times last year and spent an estimated $134K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
5.2%
Market size, estimated
$134Ka year
Peak month
December3.7× the quietest month
Top search term
kasa smart outlet35K searches a year

02 · Price

A sale here is worth $25.22.

Listings sell for $25.22 on average, from $14.41 to $53.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $25.22 that is $25K to $32K a year per listing.

Average price
$25.22inside the $15 to $100 sweet spot
Price range
$14.41–$53.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
$25K–$32K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #116 within Outlets & Accessories. It carries 29,047 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#116in Outlets & Accessories
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
29,047per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Smart Wall Outlet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

$0$20K$40K$60K$80K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Kasa Smart80%
  • Amazon Basics7%
  • Tapo6%
  • Geeni3%
  • GHome Smart3%
  • Open — no brand owns it (0%)

Demand

Smart Wall Outlet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Smart Wall Outlet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kasa smart outlet35K/yr
  • smart wall outlet22K/yr
  • kasa outlet27K/yr
  • smart receptacle11K/yr
  • wifi wall outlet3K/yr
  • smart receptacle outlet3K/yr

Reviews and returns

What reviews say buyers love and hate about Smart Wall Outlet

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Assembly/Installation”
29%of negative reviews mention “Connectivity-Overall”
4.1%of orders come back
“Loses Connection”
A buyer, on “Connectivity-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Smart Wall Outlet questions

Answered from the same tracked data.