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Smart Toilet

Fail

Products sell for $767.00 on average, outside the sweet spot, so Smart Toilet is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$956K/yr219K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
36%top-5 click share · 24 brands · 64 sellers

Flapen Score

Smart Toilet against its category

The dotted line is the Tools & Home Improvement average. Past it, Smart Toilet is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smart Toilet market on Amazon at a glance

Shoppers on Amazon United States searched for Smart Toilet 219K times last year and spent an estimated $956K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $956K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
0.6%
Market size, estimated
$956Ka year
Peak month
November2.4× the quietest month
Top search term
japanese toilet103K searches a year

02 · Price

A sale here is worth $767.00.

Listings sell for $767.00 on average, from $25.81 to $3626.39. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $767.00 that is $0 to $77K a year per listing.

Average price
$767.00above the $15 to $100 sweet spot
Price range
$25.81–$3626.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$77K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #48 within Bathroom Fixtures. It carries 776 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
87%
Out of stock, average day
5.0%
Average rank
#48in Bathroom Fixtures
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
776per listing
Listings tracked
52

04 · Newcomers

Amazon counts 21 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 21 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
21Amazon's first-year sales bar
Average brand age
31 months

Products

Top Smart Toilet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

$0$29K$57K$86K$115K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

64

Top-5 brand share

74%

Top 20: 98%

Top-5 click share

36%

Top 20: 73%

Open market

26%

  • EPLO36%
  • Loupusuo12%
  • Vipbear8%
  • CANEST6%
  • Loniko5%
  • CASTA DIVA5%

Demand

Smart Toilet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Smart Toilet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • japanese toilet103K/yr
  • eplo smart toilet16K/yr
  • kohler smart toilet12K/yr
  • toilet inteligente moderno10K/yr
  • taza de bao inteligente5K/yr
  • heated toilet10K/yr
  • smart toilets with bidet built in7K/yr
  • toilet inteligente4K/yr
  • toilet bidet combo6K/yr
  • bidet smart toilet5K/yr

Reviews and returns

What reviews say buyers love and hate about Smart Toilet

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Assembly/Installation”
9%of negative reviews mention “Assembly/Installation”
4.2%of orders come back
“Unable to install”
A buyer, on “Assembly/Installation”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Smart Toilet questions

Answered from the same tracked data.