Is smart toilet profitable to sell on Amazon United States?

The niche generates $956K/yr across 52 tracked products. 21 of 21 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (43/100).

How competitive is the smart toilet niche?

24 brands and 64 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in smart toilet?

Top complaints mined from reviews: Assembly/Installation, Durability, Leak-Proof. The return rate is 4.2%.

When does demand for smart toilet peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the smart toilet niche?

Listings span $25.81–$3626.39; the average listing price is $767.00 (sweet spot $15–$100). The average incumbent carries 776 reviews — the moat a new listing must climb.

smart toilet

Skip it

Pricing outside the sweet spot ($767.00 avg) — this niche doesn't clear our bar today.

Competition

Great36%

top-5 click share — an open shelf

Market size

Great$956K

$956K/yr · 219K searches

Review moat

Good775.69

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Growth

Bad-6.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Price range

Bad$25.81–$3626.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad$767.00

avg listing price — sweet spot $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, smart toilet is a $956K/yr Amazon United States market (219K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

smart toilet market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $767K–$959K; units × avg price
Conversion rate: 0.6%
Avg BSR: #48
Page quality: 0%
Prime: 87%
Sponsored: 98%
Out of stock: 5.0%
Avg brand age: 31 months
Avg seller age: 167 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

24 rising

Sellers

Top-5 brand share

74%

Top 20: 98%

Top-5 click share

36%

Top 20: 73%

Open market

26%

EPLO36%
Loupusuo12%
Vipbear8%
CANEST6%
Loniko5%
CASTA DIVA5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top smart toilet search terms

japanese toilet103K/yr -12.0%0.2% conv.
eplo smart toilet16K/yr +7.4%1.7% conv.
kohler smart toilet12K/yr +35.5%0.3% conv.
toilet inteligente moderno10K/yr -19.6%0.3% conv.
taza de bao inteligente5K/yr +2.3%0.1% conv.
heated toilet10K/yr -44.9%0.0% conv.
smart toilets with bidet built in7K/yr +18.2%0.1% conv.
toilet inteligente4K/yr -0.5%0.3% conv.
toilet bidet combo6K/yr -1.0%0.5% conv.
bidet smart toilet5K/yr +28.4%0.3% conv.

All search terms

Top smart toilet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Smart Toilet with Warm Water Sprayer and Dryer One Piece Bidet Toilet

Loupusuo$390.734.4★822 rev

EPLO Smart Toilet Bidet with Auto Open Close 1000 Gram MaP Flush Score Foam Dispenser ADA Comfort Height Moving Dryer Auto Flush Heated Seat One Piece Elongated Toilet with Tank Built in U8MAX

EPLO$1335.804.8★236 rev

EPLO Smart Toilet with Bidet Built In Luxury Bidet with Heated Seat ADA Comfort Height & Foam Dispenser Elongated Japanese Toilet with Automatic Flush Dryer Night Light TEMP Display - iX7 MT

EPLO$678.834.6★113 rev

Smart Toilet with Heated Seat & Dual Auto Flush Foot Sensor Tankless One-Piece Electric Toilet with Manual Soft-Close Seat & Lid Night Light LED Display & 1000g Powerful Flush 0.8/1.28GPF

Vipbear$243.554.5★30 rev

EPLO Smart Toilet Bidet with Tank Foam Shield 1000g MaP Powerful Flush Blackout Flush Dual Auto Flush Heated Seat Air Dryer Modern Elongated Japanese One Piece Bidet for Small Bathrooms E18

EPLO$664.774.7★47 rev

Newest

by launch date

Smart Toilet with Bidet Built in Dual Flush Foam Shield Manual Lid

Vipbear$274.50109 rev

2mo ago

Smart Toilet with Bidet Built In Heated Seat & Dual Auto Flush Foot Sensor Tankless Modern Elongated Electric Toilet with Warm Water Wash Air Dryer LED Display & 1000g MaP Flush 1.28 GPF

Loniko$382.4088 rev

3mo ago

EPLO Luxury Smart Toilet Bidet with 1000g MaP Powerful Flush Foam Shiled Auto Open Close Mens Urinal Auto Flush Moving Dryer ADA Comfort Height Glass Panel Modern Elongated Toilet with Tank G20MAX

EPLO$1700.578 rev

4mo ago

Smart Toilet with Heated Seat & Dual Auto Flush Foot Sensor Tankless One-Piece Electric Toilet with Manual Soft-Close Seat & Lid Night Light LED Display & 1000g Powerful Flush 0.8/1.28GPF

Vipbear$243.5530 rev

7mo ago

TOTTE Smart Toilet with Bidet Built-in Auto Open/Close Lid Auto Power 1000g MaP Flush 1.28 GPF One Piece Elongated Toilet with Instant Warm Water & Warm Air Dryer Built-in Aroma

TOTTE$342.4226 rev

7mo ago

What buyers say about smart toilet

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation15%

“Easily Installed”

Quality-Overall14%

“The build quality is excellent”

Value For Money12%

“Good price”

Design-Overall8%

“The design is simple”

Ease Of Cleaning7%

“Easy to clean”

Ease Of Use6%

“Easy to use keeps itself”

Comfort-Overall6%

“The seat is comfortable”

Advertised Vs Actual Product3%

“Works as advertised”

Efficiency3%

“Works well”

Remote Control2%

“Love having a remote”

What buyers complain about

Assembly/Installation9%

“Unable to install”

Durability8%

“Doesn't even last a year”

Leak-Proof7%

“It will start to leak”

Functionality-Overall6%

“some times does not work”

Value For Money4%

“dont want to get something expensive get this”

Ease Of Cleaning4%

“does not clean”

Size-Overall3%

“its a little short”

Noise Level3%

“making a loud noise”

Touch/Button Controls3%

“The buttons stopped fully functioning a few months ago”

Instructions/User Manual/Troubleshooting3%

“No manual buttons”

Top return reasons

Size-Overall27%

Compatibility-Overall9%

Functionality-Overall8%

Leak-Proof8%

Add-Ons/Attachments8%

Defective Material/Parts6%

Assembly/Installation6%

Advertised Vs Actual Product6%

Value For Money6%

Product Condition3%

Common questions

Is smart toilet profitable to sell on Amazon United States?: The niche generates $956K/yr across 52 tracked products. 21 of 21 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (43/100).
How competitive is the smart toilet niche?: 24 brands and 64 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in smart toilet?: Top complaints mined from reviews: Assembly/Installation, Durability, Leak-Proof. The return rate is 4.2%.
When does demand for smart toilet peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the smart toilet niche?: Listings span $25.81–$3626.39; the average listing price is $767.00 (sweet spot $15–$100). The average incumbent carries 776 reviews — the moat a new listing must climb.