- Flapen Score
- 43 / 100Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 4843
- Market size
- $2.0M/yr2.5M searches / yr
- 90-day growth
- -9.8%search demand this quarter
- Competition
- 70%top-5 click share · 8 brands · 42 sellers
Flapen Score
Smart Switch against its category
The dotted line is the Tools & Home Improvement average. Past it, Smart Switch is stronger. Inside it, weaker.
Market
The Smart Switch market on Amazon at a glance
Shoppers on Amazon United States searched for Smart Switch 2.5M times last year and spent an estimated $2.0M. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.
- Searches, last 12 months
- 2.5M
- Growth, 90 days vs prior 90
- -9.8%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $2.0Ma year
- Peak month
- December1.9× the quietest month
- Top search term
- smart switch539K searches a year
02 · Price
A sale here is worth $26.72.
Listings sell for $26.72 on average, from $12.52 to $45.91. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At $26.72 that is $160K to $214K a year per listing.
- Average price
- $26.72inside the $15 to $100 sweet spot
- Price range
- $12.52–$45.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $160K–$214K
- Returns
- 6.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Home Automation Devices. It carries 12,500 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #49in Home Automation Devices
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 12,500per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Smart Switch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kasa Smart Light Switch HS200P3 Single Pole Needs Neutral Wire 2.4GHz Wi-Fi Light Switch Compatible with Alexa and Google Home UL Certified No Hub Required 3 Count -Pack of 1 White
- Price
- $33.71
- Rating
- 4.6/5
- Reviews
- 26,968
- Age
- 7y ago
Amazon Basics Smart Light Switch Single Pole Works with Alexa Only Voice Control Schedule 2.4 GHz Wi-Fi No Hub Required Easy to Install White
- Price
- $12.52
- Rating
- 4.4/5
- Reviews
- 4,060
- Age
- 4y ago
Kasa Smart Light Switch HS200 Single Pole Needs Neutral Wire 2.4GHz Wi-Fi Light Switch Works with Google Home UL Certified No Hub Required White
- Price
- $13.05
- Rating
- 4.6/5
- Reviews
- 43,589
- Age
- 10y ago
Leviton Decora Smart Switch Wi-Fi Works with Matter Alexa Google Assistant Apple Home/Siri & Wired or Wirefree 3-Way Neutral Wire Required D315S-1RW White
- Price
- $30.52
- Rating
- 4.3/5
- Reviews
- 81
- Age
- 3mo ago
GHome Smart Switches for Lights Smart Light Switch Works with Alexa and Google Home Single Pole 2.4Ghz WiFi Light Switch Voice Control Remote Control Schedule & Timer Easy Setup UL FCC Listed
- Price
- $36.20
- Rating
- 4.5/5
- Reviews
- 1,448
- Age
- 4y ago
Trending
90-day click momentumLeviton Decora Smart Switch Wi-Fi Works with Matter Alexa Google Assistant Apple Home/Siri & Wired or Wirefree 3-Way Neutral Wire Required D315S-1RW White
- Price
- $30.52
- Rating
- 4.3/5
- Reviews
- 81
- Age
- 3mo ago
Matter Smart Light Switch WiFi Touch Wall Switch Neutral Required White
- Price
- $13.77
- Rating
- 4.2/5
- Reviews
- 144
- Age
- 1y ago
Amazon Basics Smart Dimmer Switch and Remote for Music and Routines Works with Alexa Only Compatible Echo Devices Required Easy Setup No Wiring Required Handheld
- Price
- $15.41
- Rating
- 4.4/5
- Reviews
- 298
- Age
- 10mo ago
Lsliangmei 2.4GHz WiFi Smart Wall Touch Light Switch (Glass Panel Alexa Multi-Control Compatible Compatible with Multiple Platforms) (Wall Switch 3 Gang)
- Price
- $20.50
- Rating
- 4.1/5
- Reviews
- 62
- Age
- 1y ago
Amazon Basics Smart Light Switch Single Pole Works with Alexa Only Voice Control Schedule 2.4 GHz Wi-Fi No Hub Required Easy to Install White
- Price
- $12.52
- Rating
- 4.4/5
- Reviews
- 4,060
- Age
- 4y ago
Newest
by launch dateLeviton Decora Smart Switch Wi-Fi Works with Matter Alexa Google Assistant Apple Home/Siri & Wired or Wirefree 3-Way Neutral Wire Required D315S-1RW White
- Price
- $30.52
- Rating
- 4.3/5
- Reviews
- 81
- Age
- 3mo ago
Amazon Basics Smart Dimmer Switch and Remote for Music and Routines Works with Alexa Only Compatible Echo Devices Required Easy Setup No Wiring Required Handheld
- Price
- $15.41
- Rating
- 4.4/5
- Reviews
- 298
- Age
- 10mo ago
Matter Smart Light Switch WiFi Touch Wall Switch Neutral Required White
- Price
- $13.77
- Rating
- 4.2/5
- Reviews
- 144
- Age
- 1y ago
TP-Link Tapo Smart Light Switch Single Pole Neutral Wire Required 2.4GHz Wi-Fi Light Switch Compatible with Alexa and Google Home UL Certified No Hub Required White Tapo S500(4-Pack)
- Price
- $34.80
- Rating
- 4.6/5
- Reviews
- 805
- Age
- 1y ago
Lsliangmei 2.4GHz WiFi Smart Wall Touch Light Switch (Glass Panel Alexa Multi-Control Compatible Compatible with Multiple Platforms) (Wall Switch 3 Gang)
- Price
- $20.50
- Rating
- 4.1/5
- Reviews
- 62
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
42
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
3%
- Kasa Smart55%
- Amazon Basics21%
- Tapo8%
- Leviton6%
- GHome Smart5%
- TREATLIFE2%
- Open — no brand owns it (2 brands, 3%)
Demand
Smart Switch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Smart Switch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smart switch539K/yr
- smart light switch438K/yr
- kasa smart switch373K/yr
- interruptor inteligente207K/yr
- smart switches for lights182K/yr
- wifi light switch123K/yr
- alexa light switch119K/yr
- wifi switch74K/yr
- smart switches55K/yr
- wifi switches for lights50K/yr
Reviews and returns
What reviews say buyers love and hate about Smart Switch
We read the reviews and the return reasons for every product selling here.
“Tricky to connect”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smart Switch questions
Answered from the same tracked data.