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Smart Recessed Lighting

Fail

The top 5 brands take 96% of clicks, so Smart Recessed Lighting is a Fail.

Flapen Score
35
35 / 100
Ranks 8,681 of 9,536 Tools & Home Improvement niches · −13 vs the category median of 48
Market size
$352K/yr297K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
64%top-5 click share · 8 brands · 20 sellers

Flapen Score

Smart Recessed Lighting against its category

The dotted line is the Tools & Home Improvement average. Past it, Smart Recessed Lighting is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smart Recessed Lighting market on Amazon at a glance

Shoppers on Amazon United States searched for Smart Recessed Lighting 297K times last year and spent an estimated $352K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $352K a year.

Searches, last 12 months
297K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
1.1%
Market size, estimated
$352Ka year
Peak month
December2.0× the quietest month
Top search term
govee recessed lights65K searches a year

02 · Price

A sale here is worth $108.83.

Listings sell for $108.83 on average, from $11.98 to $189.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $108.83 that is $27K to $54K a year per listing.

Average price
$108.83above the $15 to $100 sweet spot
Price range
$11.98–$189.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$27K–$54K
Returns
8.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #234 within Recessed Lighting. It carries 595 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#234in Recessed Lighting
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
595per listing
Listings tracked
18

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
37 months

Products

Top Smart Recessed Lighting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

$0$35K$70K$106K$141K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

20

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

3%

  • Govee80%
  • SikSog7%
  • Amazon Basics3%
  • PHILIPS3%
  • RICHSING2%
  • ChangM2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Smart Recessed Lighting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Smart Recessed Lighting search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • govee recessed lights65K/yr
  • smart recessed lighting54K/yr
  • govee can lights25K/yr
  • smart can lights21K/yr
  • smart recessed lighting 6 inch22K/yr
  • color changing recessed lighting14K/yr
  • govee recessed lighting 6 inch17K/yr
  • govee 6 inch recessed lights10K/yr
  • govee recessed lighting6K/yr
  • govee recessed lights 4 inch9K/yr

Reviews and returns

What reviews say buyers love and hate about Smart Recessed Lighting

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Brightness/Shine/Glow”
18%of negative reviews mention “Connectivity-Overall”
8.1%of orders come back
“it will not connect to Alexa”
A buyer, on “Connectivity-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Smart Recessed Lighting questions

Answered from the same tracked data.