Smart Plug

Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.7M a year.

Searches, last 12 months

4.8M

Growth, 90 days vs prior 90

+1.8%

Conversion, latest week

6.7%

Market size, estimated

$6.7Ma year

Peak month

December5.1× the quietest month

Top search term

smart plug2.0M searches a year

Listings sell for $20.77 on average, from $9.11 to $35.09. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At $20.77 that is $312K to $415K a year per listing.

Average price

$20.77inside the $15 to $100 sweet spot

Price range

$9.11–$35.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

15,000–20,000

Revenue per listing a year

$312K–$415K

Returns

3.8%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #33 within Outlets & Accessories. It carries 22,572 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

8.8%

Average rank

#33in Outlets & Accessories

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

22,572per listing

Listings tracked

23

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months