Is smart outdoor lights profitable to sell on Amazon United States?

The niche generates $164K/yr across 24 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +21.4%. Flapen's verdict: Skip it (41/100).

How competitive is the smart outdoor lights niche?

13 brands and 19 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in smart outdoor lights?

Top complaints mined from reviews: Durability, Quality-Overall, Brightness/Shine/Glow. The return rate is 7.3% — above our launch gate.

When does demand for smart outdoor lights peak?

Demand peaks in Jan–Mar–Apr; the busiest month runs 7.9× the quietest.

What does it cost to enter the smart outdoor lights niche?

Listings span $20.04–$216.30; the average listing price is $84.72 (sweet spot $15–$100). The average incumbent carries 2,545 reviews — the moat a new listing must climb.

smart outdoor lights

Skip it

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$84.72

avg listing price — sweet spot $15–$100

Growth

Good+21.4%

90-day search growth — must beat 0% to launch

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$20.04–$216.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,545.46

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$164K

$164K/yr · 225K searches

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Returns

Bad7.3%

return rate — above 5% kills the launch gate

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, smart outdoor lights is a $164K/yr Amazon United States market (225K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Mar–Apr. Verdict: Skip it — 41/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

smart outdoor lights market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $254K–$339K; units × avg price
Conversion rate: 0.9%
Avg BSR: #135
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 6.3%
Avg brand age: 32 months
Avg seller age: 143 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

59%

Top 20: 94%

Open market

12%

Govee68%
CAWWS5%
MELPO5%
POOFZY4%
Beizelte3%
AILBTON2%
Open — no brand owns it (7 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 93 weeks — +21.4% search growth over the last 90 days.

Peak months: Jan, Mar, Apr · busiest ÷ quietest = 7.9×

Open Trend

Top smart outdoor lights search terms

smart outdoor lights36K/yr +0.9%0.2% conv.
outdoor smart lights28K/yr +18.2%0.4% conv.
rgb outdoor lights28K/yr +20.6%0.1% conv.
outdoor rgb lights15K/yr +33.1%0.6% conv.
outdoor rgb lights waterproof13K/yr +32.7%0.2% conv.
govee outdoor string lights 29K/yr +77.7%4.2% conv.
govee string lights 214K/yr +35.0%2.7% conv.
colorful outdoor lights6K/yr +61.1%0.5% conv.
colored lights for outside8K/yr +57.0%0.3% conv.
color lights for outside7K/yr +37.2%0.5% conv.

All search terms

Top smart outdoor lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Govee Smart Outdoor String Lights 2 144ft RGBIC Patio Lights with 45 Bulbs

Govee$126.334.2★1,825 rev

Govee S14 Bulb Outdoor String Lights 2 96ft RGBICWW 30 LED Bulbs IP66

Govee$80.224.3★1,103 rev

Govee Outdoor String Lights H7015 with 15 Dimmable RGBIC LED Bulbs 48ft IP65 Waterproof Shatterproof Holidays Decorations Color Changing Warm White Lights with 47 Scene Modes for Christmas Decor

Govee$46.414.2★3,903 rev

CAWWS Outdoor String Lights 50FT Color Changing Patio Lights Waterproof

CAWWS$39.564.2★1,547 rev

POOFZY Permanent Outdoor Lights for House 200ft RGB+IC Smart Outdoor Decor 50 Scene Modes App/Remote Control for Christmas V-Day Thanksgiving Daily & Holiday Party Decor

POOFZY$173.594.0★905 rev

Newest

by launch date

Govee Outdoor Spotlights Lite 4 Pack IP67 Waterproof Spotlights APP WiFi

Govee$81.9182 rev

3mo ago

Beizelte Outdoor String Lights 150FT RGB+IC Outside Light Dimmable Shatterproof LED Bulbs IP67 Waterproof Chasing Effect Lighting DreamColor Patio Strip Lights for Backyard Balcony Outdoor Living

Beizelte$76.3872 rev

6mo ago

Outdoor String Lights 200FT Smart RGB+IC Patio Lights with Shatterproof LED Bulbs Outside Light Dimmable Patio for Decor DIY IP67 Waterproof Courtyard garden Holiday LED lights more Scene Modes

AILBTON$123.6612,059 rev

6mo ago

KSIPZE 50ft Outdoor led Strip Lights Waterproof IP68 RGB Outdoor led Lights with Button & Bluetooth App Control Music Sync Timer Exterior Led Rope Lights for Decor Balcony Roof Garden Pool

KSIPZE$28.531,184 rev

10mo ago

Govee S14 Bulb Outdoor String Lights 2 96ft RGBICWW 30 LED Bulbs IP66

Govee$80.221,103 rev

1y ago

What buyers say about smart outdoor lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow34%

“Bright lights”

Color15%

“Colorful lights”

Quality-Overall8%

“Decent quality”

Assembly/Installation6%

“Easy set up”

Value For Money6%

“Affordable price”

Ease Of Use3%

“Ease of use”

Durability3%

“Durable material with great beautiful lighting”

Advertised Vs Actual Product3%

“As described”

Design-Overall2%

“The design feels durable”

Remote Control1%

“Remote works great”

What buyers complain about

Durability21%

“Do not last”

Quality-Overall7%

“The quality control should be better”

Brightness/Shine/Glow7%

“Not very bright”

Functionality-Overall7%

“Did not work”

Connectivity-Overall5%

“CONNECTION FAILURE”

Bulb Flicker/Dimming/Color4%

“Very very dim”

Water Resistance4%

“Not waterproof”

Color4%

“Wish it was white”

Assembly/Installation3%

“difficult to install properly”

Value For Money3%

“so a little pricey”

Top return reasons

Functionality-Overall14%

Brightness/Shine/Glow12%

Bulb Flicker/Dimming/Color10%

Size-Overall9%

Advertised Vs Actual Product9%

Value For Money7%

Connectivity-Overall6%

Color6%

Defective Material/Parts6%

Compatibility-Overall3%

Common questions

Is smart outdoor lights profitable to sell on Amazon United States?: The niche generates $164K/yr across 24 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +21.4%. Flapen's verdict: Skip it (41/100).
How competitive is the smart outdoor lights niche?: 13 brands and 19 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in smart outdoor lights?: Top complaints mined from reviews: Durability, Quality-Overall, Brightness/Shine/Glow. The return rate is 7.3% — above our launch gate.
When does demand for smart outdoor lights peak?: Demand peaks in Jan–Mar–Apr; the busiest month runs 7.9× the quietest.
What does it cost to enter the smart outdoor lights niche?: Listings span $20.04–$216.30; the average listing price is $84.72 (sweet spot $15–$100). The average incumbent carries 2,545 reviews — the moat a new listing must climb.