Is smart night light profitable to sell on Amazon United States?

The niche generates $50K/yr across 25 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Skip it (47/100).

How competitive is the smart night light niche?

19 brands and 31 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in smart night light?

Top complaints mined from reviews: Brightness/Shine/Glow, Functionality-Overall, Durability. The return rate is 2.2%.

When does demand for smart night light peak?

Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the smart night light niche?

Listings span $7.16–$61.86; the average listing price is $20.60 (sweet spot $15–$100). The average incumbent carries 5,153 reviews — the moat a new listing must climb.

smart night light

Skip it

A small market ($50K/yr) — this niche doesn't clear our bar today.

Avg price

Great$20.60

avg listing price — sweet spot $15–$100

Price range

Great$7.16–$61.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great58%

top-5 brand share — no brand owns this niche

Returns

Good2.2%

return rate — above 5% kills the launch gate

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,153.04

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.7%

90-day search growth — must beat 0% to launch

Market size

Bad$50K

$50K/yr · 89K searches

According to Flapen's Amazon United States niche tracking, smart night light is a $50K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 47/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

smart night light market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $41K–$52K; units × avg price
Conversion rate: 2.8%
Avg BSR: #602
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

35%

AUVON22%
THIRDREALITY12%
Sujeet9%
Uigos8%
L LOHAS LED7%
GE7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top smart night light search terms

smart night light48K/yr +1.5%1.6% conv.
alexa night light18K/yr -16.4%0.6% conv.
amazon night light12K/yr -14.7%0.7% conv.
wifi night light4K/yr -8.9%0.4% conv.
smart nightlight4K/yr -19.9%2.2% conv.
night light alexa3K/yr -16.0%0.8% conv.

All search terms

Top smart night light products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AUVON Plug-in LED Backlit Night Light 4 Packs Motion & Dusk to Dawn Sensor

AUVON$20.784.8★3,751 rev

Sujeet Night Light Night Lights Plug into Wall 8-Pack Nightlight Plug in Night Light Dusk to Dawn Night Lamp Led (Warm White)

Sujeet$9.794.7★9,655 rev

THIRDREALITY Smart Night Light-T Support Matter Over Thread 3-in-1 RGB Color Night Light with Motion & Illumination Sensor Local Control Work with Home Assistant Apple Home Alexa Google Home&Homey

THIRDREALITY$28.143.9★40 rev

Uigos LED Night Light Lamp with Smart Sensor Dusk to Dawn Sensor Daylight White 0.5W Plug-in 6-Pack

Uigos$9.274.7★46,029 rev

GE Plug in Color Changing Night Light with Dusk to Dawn Sensor

GE$7.324.7★32,856 rev

Newest

by launch date

THIRDREALITY Smart Night Light-T Support Matter Over Thread 3-in-1 RGB Color Night Light with Motion & Illumination Sensor Local Control Work with Home Assistant Apple Home Alexa Google Home&Homey

THIRDREALITY$28.1440 rev

4mo ago

6-Pack LED Night Lights Plug into Wall Bright Nightlight Auto-On/Off and Dimmable 0.5W Plug in Socket Night Light Smart Sensor Daylight White for Adults Kids Bedroom Bathroom Hallway Kitchen Decor

HALEEUR$7.27197 rev

5mo ago

Bonsery Smart Table Lamp Compatible with Alexa Dimmable Nursery Night Light with App/Voice Control & Music Sync RGB Warm Light Bedside Lamp for Kids with Timer Cable and Adapter Included

Bonsery$21.1557 rev

9mo ago

XXMANX Rechargeable RGB Motion Sensor Night Light Color Changing LED Wall Lamp with Stick-on Magnet 4-Level Adjustable Brightness Nightlights for Bedroom Bathroom Hallway Stairs Closet 2-Pack

XXMANX$23.64114 rev

11mo ago

XINWEI Night Lights Plug into Wall Automatic LED Night Light with Dusk to Dawn Sensor Modern V-Groove Design Square Night Lite for Hallway 0.4W Plug-in Night Lights 6-Pack (White Light)

XINWEI$11.0431 rev

1y ago

What buyers say about smart night light

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow41%

“Bright light”

Night Vision8%

“Great Night Light”

Value For Money7%

“Amazing value”

Quality-Overall7%

“The overall build quality is solid”

Advertised Vs Actual Product5%

“As described”

Ease Of Use4%

“Easy to use”

Motion Detection3%

“Effective motion detection”

Color3%

“Bright colors”

Efficiency2%

“Does the job very well”

Design-Overall2%

“Good construction”

What buyers complain about

Brightness/Shine/Glow20%

“TOO BRIGHT”

Functionality-Overall10%

“Never worked”

Durability7%

“Broke after a month”

Quality-Overall6%

“The build is low quality”

Size-Overall5%

“Way too big”

Bulb Flicker/Dimming/Color4%

“Extremely dim”

Connectivity-Overall4%

“Don't hold connectivity really at all”

Advertised Vs Actual Product3%

“Not as advertised”

Value For Money3%

“$30 for this feels quite expensive”

Defective Material/Parts2%

“one of the lights didn't work”

Top return reasons

Brightness/Shine/Glow35%

Size-Overall12%

Functionality-Overall8%

Advertised Vs Actual Product8%

Color7%

Bulb Flicker/Dimming/Color6%

Value For Money4%

Connectivity-Overall3%

Defective Material/Parts3%

Quality-Overall2%

Common questions

Is smart night light profitable to sell on Amazon United States?: The niche generates $50K/yr across 25 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Skip it (47/100).
How competitive is the smart night light niche?: 19 brands and 31 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in smart night light?: Top complaints mined from reviews: Brightness/Shine/Glow, Functionality-Overall, Durability. The return rate is 2.2%.
When does demand for smart night light peak?: Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the smart night light niche?: Listings span $7.16–$61.86; the average listing price is $20.60 (sweet spot $15–$100). The average incumbent carries 5,153 reviews — the moat a new listing must climb.