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Smart Night Light

Fail

Shoppers spend only $50K a year here, so Smart Night Light is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$50K/yr89K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
52%top-5 click share · 19 brands · 31 sellers

Flapen Score

Smart Night Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Smart Night Light is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smart Night Light market on Amazon at a glance

Shoppers on Amazon United States searched for Smart Night Light 89K times last year and spent an estimated $50K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
2.8%
Market size, estimated
$50Ka year
Peak month
December1.8× the quietest month
Top search term
smart night light48K searches a year

02 · Price

A sale here is worth $20.60.

Listings sell for $20.60 on average, from $7.16 to $61.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $20.60 that is $0 to $2K a year per listing.

Average price
$20.60inside the $15 to $100 sweet spot
Price range
$7.16–$61.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #602 within Wall Lights. It carries 5,153 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#602in Wall Lights
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
5,153per listing
Listings tracked
25

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Smart Night Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$5K$8K$10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

31

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

35%

  • AUVON22%
  • THIRDREALITY12%
  • Sujeet9%
  • Uigos8%
  • L LOHAS LED7%
  • GE7%

Demand

Smart Night Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Smart Night Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smart night light48K/yr
  • alexa night light18K/yr
  • amazon night light12K/yr
  • wifi night light4K/yr
  • smart nightlight4K/yr
  • night light alexa3K/yr

Reviews and returns

What reviews say buyers love and hate about Smart Night Light

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Brightness/Shine/Glow”
20%of negative reviews mention “Brightness/Shine/Glow”
2.2%of orders come back
“TOO BRIGHT”
A buyer, on “Brightness/Shine/Glow”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Smart Night Light questions

Answered from the same tracked data.