smart lock
Worth a lookShows a $13.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$13.6M$13.6M/yr · 7.5M searches
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$79.61avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay3,121.09avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$10.00–$329.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Returns
Bad5.8%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, smart lock is a $13.6M/yr Amazon United States market (7.5M searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
smart lock market data
- Units sold / yr
- 150K–200K
- avg 1,500–2,000/product
- Revenue / yr
- $11.9M–$15.9M
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 1.4%
- Avg brand age
- 44 months
- Avg seller age
- 142 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
35 falling
Sellers
146
Top-5 brand share
61%
Top 20: 92%
Top-5 click share
30%
Top 20: 60%
Open market
34%
- TEEHO15%
- PHILIPS15%
- Veise14%
- eufy Security12%
- SCHLAGE6%
- Yamiry5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top smart lock search terms
- smart lock1.1M/yr
- keyless entry door lock1.0M/yr
- deadbolt lock686K/yr
- smart door lock703K/yr
- fingerprint door lock690K/yr
- smart locks for front door582K/yr
- cerraduras inteligentes para puertas520K/yr
- keypad deadbolt326K/yr
- electronic door lock295K/yr
- deadbolt smart lock256K/yr
Top smart lock products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TEEHO TE001 Keyless Entry Door Lock with Keypad - Smart Deadbolt Lock for Front Door with 2 Keys - Auto Lock - Easy Installation - Matte Black
TEEHO$34.964.6★23,855 rev
Philips Wi-Fi Door Lock WiFi Smart Lock Keyless Entry Deadbolt for Front Door Compatible with Alexa & Google Assistant Remote Control Built-in WiFi APP Fingerprint Passcode Unlock Auto Locking
PHILIPS$86.834.4★938 rev
eufy Security Smart Lock C220 Fingerprint Keyless Entry Door Lock Built-in Wi-Fi App Remote Control Front Door Smart Lock Deadbolt 8Months Battery Reliable Power IP53 Waterproof BHMA Grade 3
eufy Security$98.254.3★3,892 rev
Philips WiFi Keypad Door Lock with Handle Built-in WiFi APP Remote Control Voice & Fingerprint Unlock Smart Locks for Front Door with Auto Lock Digital Front Door Lock Set Keyless Entry Deadbolt
PHILIPS$118.064.5★634 rev
TEEHO TE001 Keyless Entry Door Lock with Keypad - Smart Deadbolt Lock for Front Door with 2 Keys - Auto Lock - Easy Installation - Satin Nickel
TEEHO$34.854.6★23,855 rev
Newest
by launch date
ULTRALOQ Bolt SE Smart Lock Built-in Wi-Fi Matter Over Thread Works with Apple Home Alexa Google 7-in-1 Keyless Entry Deadbolt with Fingerprint ID App Keypad Remote Control 18 Months Battery
ULTRALOQ$84.9410,235 rev
Kwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection
Kwikset$16.42237 rev
Philips WiFi Keypad Door Lock with Handle Built-in WiFi APP Remote Control Voice & Fingerprint Unlock Smart Locks for Front Door with Auto Lock Digital Front Door Lock Set Keyless Entry Deadbolt
PHILIPS$118.06634 rev
Philips Wi-Fi Door Lock WiFi Smart Lock Keyless Entry Deadbolt for Front Door Compatible with Alexa & Google Assistant Remote Control Built-in WiFi APP Fingerprint Passcode Unlock Auto Locking
PHILIPS$86.83938 rev
eufy Security Smart Lock FamiLock S3 Max with Palm Vein Recognition Keyless Entry Front Door Lock Wi-Fi Keypad Deadbolt+ 2K HDR Doorbell Camera 16GB Builtin Storage BHMA 1 Rear Lock Video Screen
eufy Security$298.99468 rev
Trending
90-day click momentumKwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection
Kwikset$16.424.5★
Veise VE017 Fingerprint Smart Door Lock App Control 8-in-1 Keyless Entry Auto Lock Emergency Power Port Electronic Touchscreen Keypad Biometric Smart Locks for Front Door Matte Black
Veise$49.154.4★
ULTRALOQ Bolt SE Smart Lock Built-in Wi-Fi Matter Over Thread Works with Apple Home Alexa Google 7-in-1 Keyless Entry Deadbolt with Fingerprint ID App Keypad Remote Control 18 Months Battery
ULTRALOQ$84.944.3★
Philips WiFi Keypad Door Lock with Handle Built-in WiFi APP Remote Control Voice & Fingerprint Unlock Smart Locks for Front Door with Auto Lock Digital Front Door Lock Set Keyless Entry Deadbolt
PHILIPS$118.064.5★
Veise VE06-L Smart Locks with 2 Lever Handle Set App Control Keyless Entry Deadbolt for Front Door Electronic Digital Touchscreen Keypad Auto Lock Waterproof Easy Installation Matte Black
Veise$80.284.4★
What buyers say about smart lock
What buyers praise and complain about, mined from review topics.What buyers love
“Smart Lock”
“easy to put together”
“Build quality is great”
“Easy to open”
“they are affordable”
“Good Security”
“As advertised”
“WORKS GREAT”
“Battery lasts a long time”
“Instructions are perfect”
What buyers complain about
“bad lock”
“Broke after a month”
“DOESNT WORK”
“Cheap quality”
“Bad battery life”
“Doesn't stay connected”
“A little hard to assemble”
“Instructions are UNCLEAR”
“they are not cheap”
“hard to open”
Top return reasons
Common questions
- Is smart lock profitable to sell on Amazon United States?
- The niche generates $13.6M/yr across 86 tracked products. 19 of 20 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Worth a look (58/100).
- How competitive is the smart lock niche?
- 35 brands and 146 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in smart lock?
- Top complaints mined from reviews: Locking Mechanism, Durability, Functionality-Overall. The return rate is 5.8% — above our launch gate.
- When does demand for smart lock peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the smart lock niche?
- Listings span $10.00–$329.98; the average listing price is $79.61 (sweet spot $15–$100). The average incumbent carries 3,121 reviews — the moat a new listing must climb.