Is Smart Light Strip profitable to sell on Amazon United States?

Flapen scores Smart Light Strip 43 out of 100 on Amazon United States, a Fail. Shoppers spend $121K a year across 22 tracked products. Amazon counts 0 of the 2 products launched in the last year as successful launches. Search demand grew -4.8% in the last 90 days.

How competitive is the Smart Light Strip niche on Amazon United States?

10 brands and 21 sellers compete in Smart Light Strip on Amazon United States. The top 5 Smart Light Strip products take 64% of clicks, and the top 5 brands take 86%.

What do buyers complain about in Smart Light Strip?

Smart Light Strip buyers on Amazon United States complain most about Adhesion/Stickiness, Durability, and Quality-Overall. Returns run at 2.7% of orders.

When does demand for Smart Light Strip peak?

Search demand for Smart Light Strip on Amazon United States peaks in Nov–Dec, and the busiest month runs 6.0× the quietest.

What does it cost to enter the Smart Light Strip niche?

Smart Light Strip sells for $23.28 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $10.13 to $75.79. The average product has 12,024 reviews, the count a new listing must catch up to.

Smart Light Strip

Fail

The average product has 12,024 reviews to catch up to, so Smart Light Strip is a Fail.

Flapen Score: 43
43 / 100Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size: $121K/yr160K searches / yr
90-day growth: -4.8%search demand this quarter
Competition: 64%top-5 click share · 10 brands · 21 sellers

Flapen Score

Smart Light Strip against its category

The dotted line is the Tools & Home Improvement average. Past it, Smart Light Strip is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Smart Light Strip market on Amazon at a glance

Shoppers on Amazon United States searched for Smart Light Strip 160K times last year and spent an estimated $121K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months: 160K
Growth, 90 days vs prior 90: -4.8%
Conversion, latest week: 3.2%
Market size, estimated: $121Ka year
Peak month: December6.0× the quietest month
Top search term: alexa led light strip24K searches a year

02 · Price

A sale here is worth $23.28.

Listings sell for $23.28 on average, from $10.13 to $75.79. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $23.28 that is $2K to $6K a year per listing.

Average price: $23.28inside the $15 to $100 sweet spot
Price range: $10.13–$75.79
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 5K–6K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$6K
Returns: 2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #195 within Novelty Lighting. It carries 12,024 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings: 73%
Prime listings: 100%
Out of stock, average day: 5.9%
Average rank: #195in Novelty Lighting
Average rating: 4.32 starsAmazon United States average 4.42 stars
Average reviews: 12,024per listing
Listings tracked: 22

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 2
Successful launches: 0Amazon's first-year sales bar
Average brand age: 35 months

Products