Smart Light Bulbs

Shoppers searched for this 4.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.9M a year.

Searches, last 12 months

4.4M

Growth, 90 days vs prior 90

+5.6%

Conversion, latest week

5.1%

Market size, estimated

$5.9Ma year

Peak month

December2.2× the quietest month

Top search term

smart light bulbs1.1M searches a year

Listings sell for $26.42 on average, from $6.72 to $61.18. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 12,500 to 15,000 of them. At $26.42 that is $330K to $396K a year per listing.

Average price

$26.42inside the $15 to $100 sweet spot

Price range

$6.72–$61.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

12,500–15,000

Revenue per listing a year

$330K–$396K

Returns

2.9%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #219 within Light Bulbs. It carries 8,570 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#219in Light Bulbs

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

8,570per listing

Listings tracked

25

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

37 months