Smart Home Hub
FailThe top 5 brands take 97% of clicks, so Smart Home Hub is a Fail.
- Flapen Score
- 48 / 100Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median48
- Market size
- $4.8M/yr2.0M searches / yr
- 90-day growth
- +5.0%search demand this quarter
- Competition
- 62%top-5 click share · 7 brands · 47 sellers
Flapen Score
Smart Home Hub against its category
The dotted line is the Tools & Home Improvement average. Past it, Smart Home Hub is stronger. Inside it, weaker.
Market
The Smart Home Hub market on Amazon at a glance
Shoppers on Amazon United States searched for Smart Home Hub 2.0M times last year and spent an estimated $4.8M. The top 5 brands take 97% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.8M a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- +5.0%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $4.8Ma year
- Top search term
- google nest hub563K searches a year
02 · Price
A sale here is worth $135.09.
Listings sell for $135.09 on average, from $21.63 to $284.00. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $135.09 that is $101K to $135K a year per listing.
- Average price
- $135.09above the $15 to $100 sweet spot
- Price range
- $21.63–$284.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $101K–$135K
- Returns
- 5.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
35% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #868 within Home Automation Devices. It carries 642 reviews at 3.96 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 35%
- Prime listings
- 75%
- Out of stock, average day
- 15.4%
- Average rank
- #868in Home Automation Devices
- Average rating
- 3.96 starsAmazon United States average 4.42 stars
- Average reviews
- 642per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Smart Home Hub products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Google Nest Hub 7 Smart Display with Google Assistant (2nd Gen) - Chalk
- Price
- $108.78
- Rating
- 4.3/5
- Reviews
- 1,160
- Age
- 3y ago

Home Assistant Green | Smart Home hub with Advanced Automation | Official Home Assistant Hardware
- Price
- $175.67
- Rating
- 4.5/5
- Reviews
- 792
- Age
- 2y ago

Google Nest Hub Max 10 Smart Display with Google Assistant - Chalk
- Price
- $284.00
- Rating
- 4.3/5
- Reviews
- 219
- Age
- 2y ago

Google Nest Hub (1st Gen) | 7 Smart Display with Google Assistant | Voice Control for Smart Home Devices | YouTube Spotify | Wi-Fi & Bluetooth Enabled (Charcoal)
- Price
- $119.75
- Rating
- 3.7/5
- Reviews
- 8
- Age
- 1y ago

REOLINK Home Hub Centralized Control for up to 8 Battery/WiFi Cameras
- Price
- $100.21
- Rating
- 4.0/5
- Reviews
- 2,300
- Age
- 1y ago
Trending
90-day click momentum
Home Assistant HA70 Starter Kit - Pre-Installed HA OS Smart Home Hub with Advanced Automation Zigbee Dongle ZBT-1 (EFR32MG21) + Door Sensor + Temp & Humidity Sensor
- Price
- $129.41
- Rating
- 3.2/5
- Reviews
- 4
- Age
- 2y ago

Google Nest Hub 7 Smart Display with Google Assistant (1st Gen) - Chalk (Bulk Packaging)
- Price
- $98.98
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1mo ago

Google Nest Hub (1st Gen) | 7 Smart Display with Google Assistant | Voice Control for Smart Home Devices | YouTube Spotify | Wi-Fi & Bluetooth Enabled (Charcoal)
- Price
- $119.75
- Rating
- 3.7/5
- Reviews
- 8
- Age
- 1y ago

Aeotec Smart Home Hub2 - V4 Works as a SmartThings Hub Zigbee Matter Gateway Compatible with Alexa Google Assistant WiFi (No Z-Wave)
- Price
- $125.23
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 8mo ago

Tapo Smart IR & IoT Hub with Chime - Matter-Certified Universal Remote for TVs ACS & 18+ Device Types Supports 8 000+ Infrared Brands Voice & App Control Custom Schedules & Automations H110
- Price
- $26.23
- Rating
- 4.2/5
- Reviews
- 106
- Age
- 7mo ago
Newest
by launch date
Google Nest Hub 7 Smart Display with Google Assistant (1st Gen) - Chalk (Bulk Packaging)
- Price
- $98.98
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1mo ago

Tapo Smart IR & IoT Hub with Chime - Matter-Certified Universal Remote for TVs ACS & 18+ Device Types Supports 8 000+ Infrared Brands Voice & App Control Custom Schedules & Automations H110
- Price
- $26.23
- Rating
- 4.2/5
- Reviews
- 106
- Age
- 7mo ago

Aeotec Smart Home Hub2 - V4 Works as a SmartThings Hub Zigbee Matter Gateway Compatible with Alexa Google Assistant WiFi (No Z-Wave)
- Price
- $125.23
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 8mo ago

Home Assistant Connect ZWA-2 | Connect Z-Wave devices to Home Assistant | Official Home Assistant Hardware
- Price
- $78.31
- Rating
- 4.6/5
- Reviews
- 201
- Age
- 11mo ago

Google Nest Hub (1st Gen) | 7 Smart Display with Google Assistant | Voice Control for Smart Home Devices | YouTube Spotify | Wi-Fi & Bluetooth Enabled (Charcoal)
- Price
- $119.75
- Rating
- 3.7/5
- Reviews
- 8
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
47
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
1%
- Google50%
- Nabu Casa23%
- Tapo12%
- REOLINK7%
- AEOTEC5%
- Aqara1%
- Open — no brand owns it (1 brand, 1%)
Demand
Smart Home Hub search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3× · 11 of 12 months tracked
Search terms
Top Smart Home Hub search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- google nest hub563K/yr
- home assistant255K/yr
- google hub224K/yr
- home assistant green137K/yr
- nest hub115K/yr
- tapo hub99K/yr
- google home hub147K/yr
- smart home hub69K/yr
- reolink home hub39K/yr
- smartthings hub51K/yr
Reviews and returns
What reviews say buyers love and hate about Smart Home Hub
We read the reviews and the return reasons for every product selling here.
“won't stay connected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smart Home Hub questions
Answered from the same tracked data.









