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Smart Flood Light Bulb

Fail

The top 5 brands take 96% of clicks, so Smart Flood Light Bulb is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$617K/yr232K searches / yr
90-day growth
+10.8%search demand this quarter
Competition
57%top-5 click share · 9 brands · 108 sellers

Flapen Score

Smart Flood Light Bulb against its category

The dotted line is the Tools & Home Improvement average. Past it, Smart Flood Light Bulb is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smart Flood Light Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for Smart Flood Light Bulb 232K times last year and spent an estimated $617K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $617K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
+10.8%
Conversion, latest week
4.1%
Market size, estimated
$617Ka year
Peak month
December2.8× the quietest month
Top search term
govee flood light43K searches a year

02 · Price

A sale here is worth $64.89.

Listings sell for $64.89 on average, from $9.58 to $158.79. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $64.89 that is $32K to $49K a year per listing.

Average price
$64.89inside the $15 to $100 sweet spot
Price range
$9.58–$158.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$32K–$49K
Returns
6.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #547 within Light Bulbs. It carries 635 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
96%
Out of stock, average day
8.9%
Average rank
#547in Light Bulbs
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
635per listing
Listings tracked
23

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Smart Flood Light Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

$0$31K$62K$93K$123K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

108

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

3%

  • Govee69%
  • Philips Hue16%
  • Linkind6%
  • Feit Electric2%
  • LEDVANCE2%
  • Cync1%
  • Open — no brand owns it (3 brands, 3%)

Demand

Smart Flood Light Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Smart Flood Light Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • govee flood light43K/yr
  • smart flood light bulb21K/yr
  • govee flood lights24K/yr
  • br30 smart bulb17K/yr
  • smart flood light bulb outdoor8K/yr
  • govee br3014K/yr
  • hue br3014K/yr
  • philips hue br3011K/yr
  • smart outdoor flood light bulb7K/yr
  • govee outdoor floodlights6K/yr

Reviews and returns

What reviews say buyers love and hate about Smart Flood Light Bulb

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Brightness/Shine/Glow”
17%of negative reviews mention “Durability”
6.3%of orders come back
“Dont last”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Smart Flood Light Bulb questions

Answered from the same tracked data.