smart flood light bulb
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$64.89avg listing price — sweet spot $15–$100
Review moat
Good635.35avg incumbent reviews — the moat a new listing must climb
Market size
Good$617K$617K/yr · 232K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$9.58–$158.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Returns
Bad6.3%return rate — above 5% kills the launch gate
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, smart flood light bulb is a $617K/yr Amazon United States market (232K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
smart flood light bulb market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $811K–$973K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #547
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 87%
- Out of stock
- 8.9%
- Avg brand age
- 39 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
108
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
3%
- Govee69%
- Philips Hue16%
- Linkind6%
- Feit Electric2%
- LEDVANCE2%
- Cync1%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Top smart flood light bulb search terms
- govee flood light43K/yr
- smart flood light bulb21K/yr
- govee flood lights24K/yr
- br30 smart bulb17K/yr
- smart flood light bulb outdoor8K/yr
- govee br3014K/yr
- hue br3014K/yr
- philips hue br3011K/yr
- smart outdoor flood light bulb7K/yr
- govee outdoor floodlights6K/yr
Top smart flood light bulb products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Govee Outdoor Flood Lights 2 RGBIC IP66 Wired 4 Pack
Govee$101.164.3★457 rev
Govee BR30 Smart Light Bulbs 850 LM RGBWW E26 Base 4 Pack
Govee$39.224.6★532 rev
Govee Smart Light Bulbs 1200 Lumens Dimmable BR30 Bulbs RGBWW Color Changing Light Bulb Flood Light Bulbs Work with Alexa Google Assistant WiFi & Bluetooth LED Bulbs Music Sync 2 Pack
Govee$34.564.6★1,442 rev
Govee Par38 Flood Light Bulbs 1300Lm Smart Flood Light Outdoor 2-Pack
Govee$50.034.2★56 rev
Linkind Matter BR30 Smart Light Bulbs Alexa/Apple/Google Home 4 Pack
Linkind$28.784.4★543 rev
Newest
by launch date
Govee Outdoor Wall Flood Light 3000LM RGBWW 6500K IP65 PIR Motion Sensor
Govee$97.1811 rev
Govee Par38 Flood Light Bulbs 1300Lm Smart Flood Light Outdoor 2-Pack
Govee$50.0356 rev
Govee Outdoor Spotlights Lite 4 Pack IP67 Waterproof Spotlights APP WiFi
Govee$81.9182 rev
Lightinginside Smart Light Bulbs 1100LM BR30 RGBCW Color Changing 4PCS
Lightinginside$32.4291 rev
PHILIPS Hue Essential Smart LED BR30 Bulb 2-Pack White and Color Ambiance E26 7.2W 2200K-6500K 650 Lumens Dimmable LED Bulbs Works with Alexa Google Assistant Apple Home
Philips Hue$32.92143 rev
Trending
90-day click momentumGovee Outdoor Wall Flood Light 3000LM RGBWW 6500K IP65 PIR Motion Sensor
Govee$97.184.8★
Govee Par38 Flood Light Bulbs 1300Lm Smart Flood Light Outdoor 2-Pack
Govee$50.034.2★
Govee Outdoor Spotlights Lite 4 Pack IP67 Waterproof Spotlights APP WiFi
Govee$81.914.0★
Feit Electric PAR38/RGBW/CA/AG 90 Watt Equiv 2.4 GHz WiFi Only No Hub Required Color Changing and Tunable White
Feit Electric$14.744.1★
Lightinginside Smart Light Bulbs 1100LM BR30 RGBCW Color Changing 4PCS
Lightinginside$32.424.4★
What buyers say about smart flood light bulb
What buyers praise and complain about, mined from review topics.What buyers love
“These are bright”
“Easy setup”
“Vibrant colors”
“High quality and easy to set up/ look great”
“Worth the money”
“easy to use”
“Connectivity is good”
“Top notch construction”
“As described”
“Google Assistant makes it even better”
What buyers complain about
“Dont last”
“Not able to connect”
“Low Quality Product”
“its not 1% of brightness”
“stopped working”
“Yes, they are a bit more expensive than other brands,”
“The colors are weak”
“It doesn't seem truly waterproof”
“They all start flickering within the week”
“Set up is a mess”
Top return reasons
Common questions
- Is smart flood light bulb profitable to sell on Amazon United States?
- The niche generates $617K/yr across 23 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +10.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the smart flood light bulb niche?
- 9 brands and 108 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in smart flood light bulb?
- Top complaints mined from reviews: Durability, Connectivity-Overall, Quality-Overall. The return rate is 6.3% — above our launch gate.
- When does demand for smart flood light bulb peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the smart flood light bulb niche?
- Listings span $9.58–$158.79; the average listing price is $64.89 (sweet spot $15–$100). The average incumbent carries 635 reviews — the moat a new listing must climb.