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Smart Flood Light

Fail

The top 5 brands take 98% of clicks, so Smart Flood Light is a Fail.

Flapen Score
40
40 / 100
Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 48
Market size
$183K/yr216K searches / yr
90-day growth
+7.4%search demand this quarter
Competition
65%top-5 click share · 6 brands · 32 sellers

Flapen Score

Smart Flood Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Smart Flood Light is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smart Flood Light market on Amazon at a glance

Shoppers on Amazon United States searched for Smart Flood Light 216K times last year and spent an estimated $183K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $183K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
+7.4%
Conversion, latest week
1.9%
Market size, estimated
$183Ka year
Peak month
November5.1× the quietest month
Top search term
smart flood light29K searches a year

02 · Price

A sale here is worth $45.62.

Listings sell for $45.62 on average, from $14.34 to $73.00. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $45.62 that is $11K to $23K a year per listing.

Average price
$45.62inside the $15 to $100 sweet spot
Price range
$14.34–$73.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$11K–$23K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #392 within Landscape Lighting. It carries 1,307 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#392in Landscape Lighting
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
1,307per listing
Listings tracked
21

04 · Newcomers

Amazon counts 6 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
36 months

Products

Top Smart Flood Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

$0$18K$37K$55K$73K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

32

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

65%

Top 20: 99%

Open market

0%

  • Ring74%
  • Onforu16%
  • Govee4%
  • Linkind3%
  • Feit Electric2%
  • Meloght2%

Demand

Smart Flood Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Smart Flood Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smart flood light29K/yr
  • ring smart lighting31K/yr
  • ring outdoor light24K/yr
  • ring motion light22K/yr
  • smart outdoor flood light9K/yr
  • ring lights outdoor12K/yr
  • ring security light11K/yr
  • ring lighting10K/yr
  • wifi flood light8K/yr
  • ring outdoor lights8K/yr

Reviews and returns

What reviews say buyers love and hate about Smart Flood Light

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Connectivity-Overall”
6.5%of orders come back
“others lost connection”
A buyer, on “Connectivity-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Smart Flood Light questions

Answered from the same tracked data.