smart flood light
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$45.62avg listing price — sweet spot $15–$100
Price range
Great$14.34–$73.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,306.62avg incumbent reviews — the moat a new listing must climb
Market size
Okay$183K$183K/yr · 216K searches
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad6.5%return rate — above 5% kills the launch gate
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, smart flood light is a $183K/yr Amazon United States market (216K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
smart flood light market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $228K–$274K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #392
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 2.8%
- Avg brand age
- 36 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
32
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
65%
Top 20: 99%
Open market
0%
- Ring74%
- Onforu16%
- Govee4%
- Linkind3%
- Feit Electric2%
- Meloght2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.1×
Top smart flood light search terms
- smart flood light29K/yr
- ring smart lighting31K/yr
- ring outdoor light24K/yr
- ring motion light22K/yr
- smart outdoor flood light9K/yr
- ring lights outdoor12K/yr
- ring security light11K/yr
- ring lighting10K/yr
- wifi flood light8K/yr
- ring outdoor lights8K/yr
Top smart flood light products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ring Pathlight Battery Motion-activated pathlight bright LEDs works with Amazon Sidewalk Black
Ring$28.674.5★2,852 rev
Ring Floodlight Wired Motion-activated floodlight bright LEDs works with Amazon Sidewalk White
Ring$66.824.4★3,803 rev
Ring Floodlight Wired Motion-activated floodlight bright LEDs works with Amazon Sidewalk Black
Ring$67.024.4★3,803 rev
Ring Solar Steplight Motion-activated steplight bright LEDs works with Amazon Sidewalk Black
Ring$28.594.3★1,568 rev
Ring A19 Smart LED Bulb Energy-efficient with 800 lumens of white light works with Amazon Sidewalk White
Ring$14.344.4★8,826 rev
Newest
by launch date
Onforu 65W Smart Outdoor Security Lights with Motion Sensor WiFi APP Control Compatible with Alexa & Google Assistant 6500LM Dimmable LED Flood Light 2500K-6500K 3 Adjustable Heads Black
Onforu$65.7219 rev
Onforu 32W 3200LM Smart Outdoor Security Light WiFi Motion Sensor Flood Light with App Control Compatible with Alexa Hardwired 2-Head LED Flood Light 2700K-6500K IP65 Waterproof White
Onforu$35.1032 rev
Onforu 32W 3200LM Smart Outdoor Security Light WiFi Motion Sensor Flood Light with App Control Compatible with Alexa Hardwired 2-Head LED Flood Light 2700K-6500K IP65 Waterproof Black
Onforu$36.2632 rev
Govee Par38 Flood Light Bulbs 1300Lm Smart Flood Light Outdoor 2-Pack
Govee$50.0356 rev
Onforu 100W Smart Flood Lights Outdoor 3 Adjustable Heads 9000LM Dimmable Hardwired Security Light WiFi Alexa Control Floodlight 2700K-6500K Tunable
Onforu$58.1037 rev
Trending
90-day click momentumOnforu 65W Smart Outdoor Security Lights with Motion Sensor WiFi APP Control Compatible with Alexa & Google Assistant 6500LM Dimmable LED Flood Light 2500K-6500K 3 Adjustable Heads Black
Onforu$65.724.9★
Onforu 32W 3200LM Smart Outdoor Security Light WiFi Motion Sensor Flood Light with App Control Compatible with Alexa Hardwired 2-Head LED Flood Light 2700K-6500K IP65 Waterproof White
Onforu$35.104.2★
Govee Par38 Flood Light Bulbs 1300Lm Smart Flood Light Outdoor 2-Pack
Govee$50.034.2★
Onforu 32W 3200LM Smart Outdoor Security Light WiFi Motion Sensor Flood Light with App Control Compatible with Alexa Hardwired 2-Head LED Flood Light 2700K-6500K IP65 Waterproof Black
Onforu$36.264.2★
Meloght 120W Smart Flood Light Outdoor 12000lm Motion Sensor Outdoor Lights WiFi Alexa Floodlight APP Control 2700K-6500K Motion Lights for Outside IP65 Waterproof LED Security Light Black
Meloght$73.004.7★
What buyers say about smart flood light
What buyers praise and complain about, mined from review topics.What buyers love
“Very bright”
“Easy setup”
“The colors are bright”
“The build quality feels solid”
“the process is straightforward”
“is very affordable”
“The motion detection has been responsive so far”
“we've had no issues at all with connecting them”
“making it perfect for security”
“Integrating these with home assistant actually saves me money”
What buyers complain about
“others lost connection”
“Hard to install”
“a bit overpriced”
“I cannot get the bulb to illuminate”
“Doesnt work”
“the lights were not as durable as I had hoped”
“its not 1% of brightness”
“I was a little worried that this wouldn't stand up to the description”
“The build quality seems poor”
“They are not waterproof”
Top return reasons
Common questions
- Is smart flood light profitable to sell on Amazon United States?
- The niche generates $183K/yr across 21 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is +7.4%. Flapen's verdict: Skip it (40/100).
- How competitive is the smart flood light niche?
- 6 brands and 32 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in smart flood light?
- Top complaints mined from reviews: Connectivity-Overall, Assembly/Installation, Value For Money. The return rate is 6.5% — above our launch gate.
- When does demand for smart flood light peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.1× the quietest.
- What does it cost to enter the smart flood light niche?
- Listings span $14.34–$73.00; the average listing price is $45.62 (sweet spot $15–$100). The average incumbent carries 1,307 reviews — the moat a new listing must climb.