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Smart Edison Bulbs

Fail

The top 5 brands take 97% of clicks, so Smart Edison Bulbs is a Fail.

Flapen Score
40
40 / 100
Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 48
Market size
$86K/yr107K searches / yr
90-day growth
+19.5%search demand this quarter
Competition
89%top-5 click share · 6 brands · 10 sellers

Flapen Score

Smart Edison Bulbs against its category

The dotted line is the Tools & Home Improvement average. Past it, Smart Edison Bulbs is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smart Edison Bulbs market on Amazon at a glance

Shoppers on Amazon United States searched for Smart Edison Bulbs 107K times last year and spent an estimated $86K. The top 5 brands take 97% of clicks. Demand peaks in Jul. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
+19.5%
Conversion, latest week
2.4%
Market size, estimated
$86Ka year
Peak month
July1.8× the quietest month
Top search term
govee edison bulb22K searches a year

02 · Price

A sale here is worth $33.42.

Listings sell for $33.42 on average, from $7.92 to $61.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $33.42 that is $3K to $8K a year per listing.

Average price
$33.42inside the $15 to $100 sweet spot
Price range
$7.92–$61.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #971 within Light Bulbs. It carries 125 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#971in Light Bulbs
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
125per listing
Listings tracked
8

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
41 months

Products

Top Smart Edison Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

$0$13K$26K$39K$52K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

10

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Govee68%
  • Linkind16%
  • MOES5%
  • Cync4%
  • Amazon Basics4%
  • LEDVANCE3%

Demand

Smart Edison Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Smart Edison Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • govee edison bulb22K/yr
  • smart edison bulbs38K/yr
  • edison smart bulb13K/yr
  • govee edison5K/yr
  • smart edison bulb8K/yr
  • smart edison bulb color4K/yr
  • smart edison light bulbs5K/yr
  • color changing edison bulb4K/yr
  • edison smart light bulbs4K/yr
  • smart edison bulbs alexa4K/yr

Reviews and returns

What reviews say buyers love and hate about Smart Edison Bulbs

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Brightness/Shine/Glow”
12%of negative reviews mention “Connectivity-Overall”
5.1%of orders come back
“then just kept losing the wifi connection”
A buyer, on “Connectivity-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Smart Edison Bulbs questions

Answered from the same tracked data.