smart edison bulbs
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$33.42avg listing price — sweet spot $15–$100
Review moat
Great124.5avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.92–$61.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Okay+19.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Returns
Bad5.1%return rate — above 5% kills the launch gate
Market size
Bad$86K$86K/yr · 107K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, smart edison bulbs is a $86K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul. Verdict: Skip it — 40/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
smart edison bulbs market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $134K–$167K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #971
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 4.2%
- Avg brand age
- 41 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
10
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Govee68%
- Linkind16%
- MOES5%
- Cync4%
- Amazon Basics4%
- LEDVANCE3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.5% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.8×
Top smart edison bulbs search terms
- govee edison bulb22K/yr
- smart edison bulbs38K/yr
- edison smart bulb13K/yr
- govee edison5K/yr
- smart edison bulb8K/yr
- smart edison bulb color4K/yr
- smart edison light bulbs5K/yr
- color changing edison bulb4K/yr
- edison smart light bulbs4K/yr
- smart edison bulbs alexa4K/yr
Top smart edison bulbs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Govee Edison Bulbs ST19(58) Smart Vintage Light Bulbs RGBWW with E26 Base
Govee$61.184.4★178 rev
Govee Edison Bulbs G25 Smart Vintage Light Bulbs RGBWW E26 Base 4 Pack
Govee$60.154.4★44 rev
Linkind Matter Smart Edison Light Bulbs ST19 (58) Vintage Bulbs 4 Pack
Linkind$29.924.4★153 rev
Linkind Smart Edison Light Bulb ST19 (58) Vintage Bulb 4 Pack with Remote
Linkind$30.134.4★345 rev
MOES Matter WiFi ST64 Edison Smart Bulbs Color Changing Light Bulb 16 Million RGB Colors & Tunable White Works with Apple Home Alexa Google Home E26 Dimmable 5W (40W Equivalent) 2-Pack
MOES$35.344.0★50 rev
Newest
by launch dateGovee Edison Bulbs ST19(58) Smart Vintage Light Bulbs RGBWW with E26 Base
Govee$61.18178 rev
Govee Edison Bulbs G25 Smart Vintage Light Bulbs RGBWW E26 Base 4 Pack
Govee$60.1544 rev
Amazon Basics A19 Smart Filament LED Bulb Tunable White 2.4 GHz Wi-Fi Works with Alexa Only 1-Pack
Amazon Basics$7.92164 rev
Cync GE Smart LED Light Bulb ST19 Edison Style Room Decor Aesthetic Color Changing WiFi Light 60W Equivalent Compatible with Alexa and Google Home (Pack of 2)
Cync$34.5235 rev
MOES Matter WiFi ST64 Edison Smart Bulbs Color Changing Light Bulb 16 Million RGB Colors & Tunable White Works with Apple Home Alexa Google Home E26 Dimmable 5W (40W Equivalent) 2-Pack
MOES$35.3450 rev
Trending
90-day click momentumGovee Edison Bulbs G25 Smart Vintage Light Bulbs RGBWW E26 Base 4 Pack
Govee$60.154.4★
Cync GE Smart LED Light Bulb ST19 Edison Style Room Decor Aesthetic Color Changing WiFi Light 60W Equivalent Compatible with Alexa and Google Home (Pack of 2)
Cync$34.524.6★
Govee Edison Bulbs ST19(58) Smart Vintage Light Bulbs RGBWW with E26 Base
Govee$61.184.4★
Sylvania WiFi LED Smart ST19 RGBW Color and Amber Finish Filament Light Bulb 7W Efficient for Alexa/Google Assistant 2000K No Hub Required Clear - 1 Pack (75809)
LEDVANCE$8.183.2★
Amazon Basics A19 Smart Filament LED Bulb Tunable White 2.4 GHz Wi-Fi Works with Alexa Only 1-Pack
Amazon Basics$7.924.3★
What buyers say about smart edison bulbs
What buyers praise and complain about, mined from review topics.What buyers love
“These shine so well”
“The color options are vibrant”
“Looked cool”
“easy to connect”
“easy install”
“Good quality build”
“easy to do”
“so far they are definitely worth it”
“They were just what we needed”
“Warm and dimmable light”
What buyers complain about
“then just kept losing the wifi connection”
“Not very bright”
“Not even white”
“Very large”
“Wish They Were CheapeR”
“I can't speak to lifespan or durability”
“I did run into an issue where two bulbs wouldnt sync with Alexa”
“They were flickering with the plug”
“Trash”
“The bulbs really failed to work”
Top return reasons
Common questions
- Is smart edison bulbs profitable to sell on Amazon United States?
- The niche generates $86K/yr across 8 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +19.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the smart edison bulbs niche?
- 6 brands and 10 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in smart edison bulbs?
- Top complaints mined from reviews: Connectivity-Overall, Brightness/Shine/Glow, Color. The return rate is 5.1% — above our launch gate.
- When does demand for smart edison bulbs peak?
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- What does it cost to enter the smart edison bulbs niche?
- Listings span $7.92–$61.18; the average listing price is $33.42 (sweet spot $15–$100). The average incumbent carries 125 reviews — the moat a new listing must climb.