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Smart Door Knob

Maybe

Products sell for $40.70 on average, inside the sweet spot. But returns run at 5.2% of orders, so Smart Door Knob is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 48
Market size
$933K/yr772K searches / yr
90-day growth
+8.5%search demand this quarter
Competition
59%top-5 click share · 12 brands · 32 sellers

Flapen Score

Smart Door Knob against its category

The dotted line is the Tools & Home Improvement average. Past it, Smart Door Knob is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smart Door Knob market on Amazon at a glance

Shoppers on Amazon United States searched for Smart Door Knob 772K times last year and spent an estimated $933K. The top 5 brands take 82% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 772K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $933K a year.

Searches, last 12 months
772K
Growth, 90 days vs prior 90
+8.5%
Conversion, latest week
3.0%
Market size, estimated
$933Ka year
Peak month
July1.2× the quietest month
Top search term
fingerprint door knob217K searches a year

02 · Price

A sale here is worth $40.70.

Listings sell for $40.70 on average, from $27.04 to $68.46. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $40.70 that is $31K to $41K a year per listing.

Average price
$40.70inside the $15 to $100 sweet spot
Price range
$27.04–$68.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$31K–$41K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #101 within Door Hardware & Locks. It carries 1,100 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#101in Door Hardware & Locks
Average rating
4.14 starsAmazon United States average 4.42 stars
Average reviews
1,100per listing
Listings tracked
23

04 · Newcomers

Amazon counts 6 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
32 months

Products

Top Smart Door Knob products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$93K$187K$280K$373K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

32

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

14%

  • KLLOQUE33%
  • Evanshow31%
  • GHome Smart7%
  • AIMNAPS6%
  • Yamiry5%
  • ThorBolt4%
  • Open — no brand owns it (6 brands, 14%)

Demand

Smart Door Knob search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Smart Door Knob search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fingerprint door knob217K/yr
  • finger print door knobs153K/yr
  • biometric door knob51K/yr
  • fingerprint door lock for bedroom44K/yr
  • thumbprint door knob36K/yr
  • thumb print door lock35K/yr
  • fingerprint door handle24K/yr
  • door knob with fingerprint lock20K/yr
  • smart bedroom door lock26K/yr
  • door knob fingerprint10K/yr

Reviews and returns

What reviews say buyers love and hate about Smart Door Knob

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Locking Mechanism”
17%of negative reviews mention “Locking Mechanism”
5.2%of orders come back
“Wont lock”
A buyer, on “Locking Mechanism”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Smart Door Knob questions

Answered from the same tracked data.