smart dimmer switch
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$33.33avg listing price — sweet spot $15–$100
Price range
Great$13.36–$66.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$731K$731K/yr · 480K searches
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,046.06avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Returns
Bad8.2%return rate — above 5% kills the launch gate
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, smart dimmer switch is a $731K/yr Amazon United States market (480K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
smart dimmer switch market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- $1000K–$1.3M
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
43
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Kasa Smart58%
- Tapo16%
- Leviton11%
- Amazon Basics9%
- GHome Smart3%
- TREATLIFE3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Top smart dimmer switch search terms
- smart dimmer switch107K/yr
- kasa dimmer switch61K/yr
- smart switch dimmer39K/yr
- smart dimmer37K/yr
- kasa smart switch dimmer40K/yr
- smart light switch dimmer24K/yr
- smart dimmer light switch32K/yr
- kasa smart dimmer switch17K/yr
- kasa dimmer27K/yr
- wifi dimmer switch15K/yr
Top smart dimmer switch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kasa Smart Dimmer Switch HS220 Single Pole Needs Neutral Wire 2.4GHz Wi-Fi Light Switch Works with Alexa and Google Home UL Certified No Hub Required 1 Pack
Kasa Smart$16.554.6★34,874 rev
Kasa Smart Dimmer Switch HS220P3 Single Pole Needs Neutral Wire 2.4GHz Wi-Fi Light Switch Works with Alexa and Google Home UL Certified No Hub Required 3-Pack
Kasa Smart$44.594.6★34,874 rev
Amazon Basics Smart Dimmer Switch Single Pole Works with Alexa Only Voice Control 2.4 GHz Wi-Fi No Hub Required Neutral Wire Required White
Amazon Basics$18.154.2★1,459 rev
TP-Link Tapo Matter Smart Dimmer Switch: Voice Control w/Siri Alexa & Google Assistant UL Certified Timer & Schedule Easy Guided Install Neutral Wire Required Single Pole Tapo S505D(2-Pack)
Tapo$26.214.6★758 rev
Leviton Decora Smart Dimmer Switch Wi-Fi Works with Matter My Leviton Alexa Google Assistant Apple Home/Siri & Wired or Wire-Free 3-Way Neutral Wire Required D36HD-1RW White
Leviton$33.294.7★78 rev
Newest
by launch dateLeviton Decora Smart Dimmer Switch Wi-Fi Works with Matter My Leviton Alexa Google Assistant Apple Home/Siri & Wired or Wire-Free 3-Way Neutral Wire Required D36HD-1RW White
Leviton$33.2978 rev
Leviton Decora Smart Switch Wi-Fi Works with Matter Alexa Google Assistant Apple Home/Siri & Wired or Wirefree 3-Way Neutral Wire Required D315S-1RW White
Leviton$30.5281 rev
GHome Smart Dimmer Switch Single Pole 2.4GHz WiFi Dimmer Light Switch Works with Alexa and Google Home Voice & APP Remote Control | Timer & Schedule | UL FCC Certified Neutral Wire Required 3 PCS
GHome Smart$45.64267 rev
TP-Link Tapo Smart Dimmer Switch Single Pole Neutral Wire Required 2.4GHz Wi-Fi Light Switch Compatible with Alexa and Google Home UL Certified No Hub Required White Tapo S500D(4-Pack)
Tapo$47.22379 rev
Kasa Smart Dimmer Switch HS220 Single Pole Needs Neutral Wire 2.4GHz Wi-Fi Light Switch Compatible with Alexa and Google Home UL Certified No Hub Required Black
Kasa Smart$17.21302 rev
Trending
90-day click momentumLeviton Decora Smart Dimmer Switch Wi-Fi Works with Matter My Leviton Alexa Google Assistant Apple Home/Siri & Wired or Wire-Free 3-Way Neutral Wire Required D36HD-1RW White
Leviton$33.294.7★
Leviton Decora Smart Switch Wi-Fi Works with Matter Alexa Google Assistant Apple Home/Siri & Wired or Wirefree 3-Way Neutral Wire Required D315S-1RW White
Leviton$30.524.3★
GHome Smart Dimmer Switch Single Pole 2.4GHz WiFi Dimmer Light Switch Works with Alexa and Google Home Voice & APP Remote Control | Timer & Schedule | UL FCC Certified Neutral Wire Required 3 PCS
GHome Smart$45.644.2★
Kasa Matter Smart Dimmer Switch: Voice Control w/Siri Alexa & Google Assistant | UL Certified | Timer & Schedule | Easy Guided Install | Neutral Wire Required | Single Pole | 2.4GHz Wi-Fi | KS225
Kasa Smart$20.074.6★
TP-Link Tapo Matter Smart Dimmer Switch: Voice Control w/Siri Alexa & Google Assistant UL Certified Timer & Schedule Easy Guided Install Neutral Wire Required Single Pole Tapo S505D(2-Pack)
Tapo$26.214.6★
What buyers say about smart dimmer switch
What buyers praise and complain about, mined from review topics.What buyers love
“Easy setup”
“Good hardware”
“It connects well”
“the lights are super bright”
“Good value”
“Very easy to use”
“making it compatible with their other products”
“The app is very easy to use”
“It worked as advertised”
“Works very well with voice control”
What buyers complain about
“Won't connect to Alexa”
“Dont last”
“They did not work as described”
“not as intuitive in setting up”
“it isn't cheap”
“Not compatible”
“they don't make quality products”
“Flickering”
“Doesn't fit well and difficult. impossible”
“The dimmer does not respond properly to brightness adjustments either”
Top return reasons
Common questions
- Is smart dimmer switch profitable to sell on Amazon United States?
- The niche generates $731K/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the smart dimmer switch niche?
- 6 brands and 43 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in smart dimmer switch?
- Top complaints mined from reviews: Connectivity-Overall, Durability, Functionality-Overall. The return rate is 8.2% — above our launch gate.
- When does demand for smart dimmer switch peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the smart dimmer switch niche?
- Listings span $13.36–$66.18; the average listing price is $33.33 (sweet spot $15–$100). The average incumbent carries 5,046 reviews — the moat a new listing must climb.