Smart Christmas Tree Lights

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.

Searches, last 12 months

177K

Growth, 90 days vs prior 90

-5.9%

Conversion, latest week

1.1%

Market size, estimated

$141Ka year

Top search term

govee christmas string lights 215K searches a year

Listings sell for $75.82 on average, from $11.19 to $273.62. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $75.82 that is $0 to $8K a year per listing.

Average price

$75.82inside the $15 to $100 sweet spot

Price range

$11.19–$273.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$8K

Returns

8.3%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #552 within String Lights. It carries 2,046 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

97%

Out of stock, average day

16.2%

Average rank

#552in String Lights

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

2,046per listing

Listings tracked

30

8 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

5Amazon's first-year sales bar

Average brand age

27 months