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Smart Button

Maybe

Products sell for $31.53 on average, inside the sweet spot. But demand is soft, at -6.0% this quarter, so Smart Button is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 48
Market size
$522K/yr325K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
53%top-5 click share · 16 brands · 35 sellers

Flapen Score

Smart Button against its category

The dotted line is the Tools & Home Improvement average. Past it, Smart Button is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smart Button market on Amazon at a glance

Shoppers on Amazon United States searched for Smart Button 325K times last year and spent an estimated $522K. The top 5 brands take 86% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 325K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $522K a year.

Searches, last 12 months
325K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
5.1%
Market size, estimated
$522Ka year
Peak month
January1.7× the quietest month
Top search term
smart button61K searches a year

02 · Price

A sale here is worth $31.53.

Listings sell for $31.53 on average, from $7.92 to $83.86. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $31.53 that is $24K to $32K a year per listing.

Average price
$31.53inside the $15 to $100 sweet spot
Price range
$7.92–$83.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$24K–$32K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #89 within Home Automation Devices. It carries 954 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#89in Home Automation Devices
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
954per listing
Listings tracked
30

04 · Newcomers

Amazon counts 5 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
43 months

Products

Top Smart Button products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$21K$42K$63K$83K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

35

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

53%

Top 20: 90%

Open market

11%

  • GoveeLife40%
  • Aqara20%
  • Philips Hue13%
  • Tapo9%
  • SONOFF5%
  • ONVIS3%
  • Open — no brand owns it (10 brands, 11%)

Demand

Smart Button search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Smart Button search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smart button61K/yr
  • govee switch31K/yr
  • govee light switch28K/yr
  • govee remote22K/yr
  • govee button19K/yr
  • aqara switch19K/yr
  • matter button16K/yr
  • hue button20K/yr
  • homekit button14K/yr
  • tapo button11K/yr

Reviews and returns

What reviews say buyers love and hate about Smart Button

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Assembly/Installation”
13%of negative reviews mention “Connectivity-Overall”
3.6%of orders come back
“Not easy to connect”
A buyer, on “Connectivity-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Smart Button questions

Answered from the same tracked data.