Small Tape Measure
MaybeReturns run at only 0.5% of orders. But the products selling today already average 4.7★, so Small Tape Measure is a Maybe.
- Flapen Score
- 54 / 100Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 4854
- Market size
- $622K/yr693K searches / yr
- 90-day growth
- +3.6%search demand this quarter
- Competition
- 54%top-5 click share · 15 brands · 117 sellers
Flapen Score
Small Tape Measure against its category
The dotted line is the Tools & Home Improvement average. Past it, Small Tape Measure is stronger. Inside it, weaker.
Market
The Small Tape Measure market on Amazon at a glance
Shoppers on Amazon United States searched for Small Tape Measure 693K times last year and spent an estimated $622K. The top 5 brands take 69% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
9.1% of searches ended in a purchase last week.
Shoppers searched for this 693K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $622K a year.
- Searches, last 12 months
- 693K
- Growth, 90 days vs prior 90
- +3.6%
- Conversion, latest week
- 9.1%
- Market size, estimated
- $622Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- mini tape measure152K searches a year
02 · Price
A sale here is worth $9.88.
Listings sell for $9.88 on average, from $4.11 to $23.16. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $9.88 that is $20K to $25K a year per listing.
- Average price
- $9.88under the $15 to $100 sweet spot
- Price range
- $4.11–$23.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $20K–$25K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Measuring & Layout Tools. It carries 2,402 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #103in Measuring & Layout Tools
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 2,402per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Small Tape Measure products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CRAFTSMAN Keychain Tape Measure 6 FT (CMHT37106G)
- Price
- $4.38
- Rating
- 4.8/5
- Reviews
- 1,838
- Age
- 3y ago
Mini Retractable Tape Measure(3 Packs) + Soft Fabric Sewing Ruler(1 Pieces) Flexible Pocket Size Dual Sided 150CM Tailor Measuring Tapes for Body Measurement Weight Loss Cloth Knitting Craft
- Price
- $4.87
- Rating
- 4.7/5
- Reviews
- 2,049
- Age
- 2y ago
Milwaukee 045242468034 Tape Measure 2 m / 6 ft
- Price
- $13.20
- Rating
- 4.8/5
- Reviews
- 501
- Age
- 7y ago
Stanley 39-130 3 x 1/4-Inch PowerLock Key Tape
- Price
- $6.78
- Rating
- 4.7/5
- Reviews
- 2,332
- Age
- 22y ago
Amazon Basics Retractable Tape Measure with Metric and SAE Measurements 16ft/5m Belt Clip Readable Pink
- Price
- $6.37
- Rating
- 4.8/5
- Reviews
- 7,611
- Age
- 5y ago
Trending
90-day click momentumStanley - Powerlock Keytape 3 (39-130)
- Price
- $9.65
- Rating
- 4.7/5
- Reviews
- 2,332
- Age
- 12y ago
RR RGShe 2 Pack Mini Keychain Tape Measure 1.2m Retractable Measuring Tape
- Price
- $9.87
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 5mo ago
Milwaukee 045242468034 Tape Measure 2 m / 6 ft
- Price
- $13.20
- Rating
- 4.8/5
- Reviews
- 501
- Age
- 7y ago
HAUTMEC 3pc Small Mini Tape Measure 10ft Keychain Measuring Metric and Imperial Scales Retractable Pocket Measurement Suitable for Homeowners HT0252
- Price
- $16.76
- Rating
- 4.7/5
- Reviews
- 135
- Age
- 4y ago
Cididu 50 Pack Mini Tape Measure Keychains 3 Ft Small Tape Measure Inch Metric Scale Measuring Tape Retractable with Stable Slide Lock Pocket Soft Tape Measure for Party Favors Birthday Daily Use
- Price
- $22.09
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 1y ago
Newest
by launch dateRR RGShe 2 Pack Mini Keychain Tape Measure 1.2m Retractable Measuring Tape
- Price
- $9.87
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 5mo ago
12 Pack Mini Tape Measure Keychains 1.5 Inch Retractable Measuring Tapes with Lock Small Functional Ruler for Party Favors Gift Bags Classroom Rewards 1m/3ft
- Price
- $9.88
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 1y ago
Cididu 50 Pack Mini Tape Measure Keychains 3 Ft Small Tape Measure Inch Metric Scale Measuring Tape Retractable with Stable Slide Lock Pocket Soft Tape Measure for Party Favors Birthday Daily Use
- Price
- $22.09
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 1y ago
Mini Retractable Tape Measure(3 Packs) + Soft Fabric Sewing Ruler(1 Pieces) Flexible Pocket Size Dual Sided 150CM Tailor Measuring Tapes for Body Measurement Weight Loss Cloth Knitting Craft
- Price
- $4.87
- Rating
- 4.7/5
- Reviews
- 2,049
- Age
- 2y ago
2PCS Keychain Measuring Tape for Body 60 Inch/1.5M Dual Sided Tape Measure
- Price
- $5.01
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
117
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
24%
- CRAFTSMAN29%
- STANLEY13%
- Amazon Basics12%
- GDMINLO8%
- SmaringRobot7%
- Milwaukee7%
Demand
Small Tape Measure search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top Small Tape Measure search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mini tape measure152K/yr
- small tape measure124K/yr
- small measuring tape57K/yr
- mini measuring tape54K/yr
- pocket tape measure45K/yr
- keychain tape measure44K/yr
- small tape measure retractable31K/yr
- mini tape measure keychain22K/yr
- tape measure keychain29K/yr
- keychain measuring tape23K/yr
Reviews and returns
What reviews say buyers love and hate about Small Tape Measure
We read the reviews and the return reasons for every product selling here.
“Poor quality control”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Tape Measure questions
Answered from the same tracked data.