Small Paint Roller
MaybeBuyers convert on 15.3% of searches. But the top 5 brands take 95% of clicks, so Small Paint Roller is a Maybe.
- Flapen Score
- 51 / 100Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 4851
- Market size
- $703K/yr520K searches / yr
- 90-day growth
- +11.3%search demand this quarter
- Competition
- 61%top-5 click share · 8 brands · 13 sellers
Flapen Score
Small Paint Roller against its category
The dotted line is the Tools & Home Improvement average. Past it, Small Paint Roller is stronger. Inside it, weaker.
Market
The Small Paint Roller market on Amazon at a glance
Shoppers on Amazon United States searched for Small Paint Roller 520K times last year and spent an estimated $703K. The top 5 brands take 95% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
15.3% of searches ended in a purchase last week.
Shoppers searched for this 520K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $703K a year.
- Searches, last 12 months
- 520K
- Growth, 90 days vs prior 90
- +11.3%
- Conversion, latest week
- 15.3%
- Market size, estimated
- $703Ka year
- Peak month
- September1.7× the quietest month
- Top search term
- small paint roller106K searches a year
02 · Price
A sale here is worth $8.86.
Listings sell for $8.86 on average, from $5.08 to $17.11. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $8.86 that is $22K to $27K a year per listing.
- Average price
- $8.86under the $15 to $100 sweet spot
- Price range
- $5.08–$17.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $22K–$27K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Painting Supplies & Tools. It carries 1,315 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #17in Painting Supplies & Tools
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 1,315per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Small Paint Roller products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mister Rui 2 Inch Foam Roller Kit 10-Pack for Touch-Ups
- Price
- $8.08
- Rating
- 4.6/5
- Reviews
- 4,759
- Age
- 3y ago
Mister Rui Mini Paint Roller Kit-13 Piece Small Roller Paint Brush & Frame
- Price
- $10.42
- Rating
- 4.6/5
- Reviews
- 1,681
- Age
- 1y ago
Mister Rui 4 Inch Foam Paint Roller Kit 8 Pack - Mini Roller Set with 4 Small Roller Covers Frame Tray & Liner for Smooth Painting on Walls Trim Furniture Home DIY Projects
- Price
- $13.03
- Rating
- 4.6/5
- Reviews
- 4,759
- Age
- 5y ago
Amazon Basics Microfiber Paint Roller Covers for Smooth Finish Shedless Washable 4 24-Pack
- Price
- $10.73
- Rating
- 4.5/5
- Reviews
- 3,794
- Age
- 5y ago
Pro Grade Mini Paint Roller Kit 4 1/2 Nap Roller Covers Trim 10 Piece
- Price
- $9.35
- Rating
- 4.3/5
- Reviews
- 5,611
- Age
- 8y ago
Trending
90-day click momentum
Bates- Paint Roller Covers 4 Inch 6 Pack 1/2 Nap
- Price
- $6.22
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 1y ago
HANJKINZ 24 Pack Microfiber Paint Roller 4 Inch 3/8 Inch Nap
- Price
- $9.78
- Rating
- 4.5/5
- Reviews
- 381
- Age
- 1y ago
YiBaiBrush Paint Roller Kit 12 Pack 2 Inch Mini Paint Roller Microfiber
- Price
- $6.74
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 7mo ago
YiBaiBrush Paint Roller Kit 12 Pack 2 Inch Mini Paint Roller with Trays
- Price
- $6.88
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 7mo ago
YiBaiBrush Foam Paint Roller Kit 10 Pack 2 Inch Mini Paint Roller Set
- Price
- $5.95
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 7mo ago
Newest
by launch dateYiBaiBrush Foam Paint Roller Kit 10 Pack 2 Inch Mini Paint Roller Set
- Price
- $5.95
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 7mo ago
YiBaiBrush Paint Roller Kit 12 Pack 2 Inch Mini Paint Roller with Trays
- Price
- $6.88
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 7mo ago
YiBaiBrush Paint Roller Kit 12 Pack 2 Inch Mini Paint Roller Microfiber
- Price
- $6.74
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 7mo ago
YiBaiBrush Paint Roller Covers 26 Pack 4 Inch 3/8 Nap Microfiber
- Price
- $9.97
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 9mo ago
HANJKINZ 24 Pack Microfiber Paint Roller 4 Inch 3/8 Inch Nap
- Price
- $9.78
- Rating
- 4.5/5
- Reviews
- 381
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
13
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
61%
Top 20: 97%
Open market
3%
- Mister Rui55%
- Bates Choice12%
- Amazon Basics11%
- Pro Grade9%
- YiBaiBrush8%
- HANJKINZ2%
- Open — no brand owns it (2 brands, 3%)
Demand
Small Paint Roller search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Small Paint Roller search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- small paint roller106K/yr
- mini paint roller80K/yr
- 4 inch paint roller48K/yr
- paint roller 4 inch46K/yr
- mini rollers for painting27K/yr
- small paint roller kit24K/yr
- 4 paint roller24K/yr
- small roller paint brush19K/yr
- mini roller17K/yr
- paint rollers 4 inch17K/yr
Reviews and returns
What reviews say buyers love and hate about Small Paint Roller
We read the reviews and the return reasons for every product selling here.
“the paint dripped out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Paint Roller questions
Answered from the same tracked data.