Is Small Needle Nose Pliers profitable to sell on Amazon United States?

Flapen scores Small Needle Nose Pliers 41 out of 100 on Amazon United States, a Fail. Shoppers spend $62K a year across 21 tracked products. Search demand grew -4.6% in the last 90 days.

How competitive is the Small Needle Nose Pliers niche on Amazon United States?

7 brands and 58 sellers compete in Small Needle Nose Pliers on Amazon United States. The top 5 Small Needle Nose Pliers products take 56% of clicks, and the top 5 brands take 99%.

What do buyers complain about in Small Needle Nose Pliers?

Small Needle Nose Pliers buyers on Amazon United States complain most about Quality-Overall, Grip, and Durability. Returns run at 1.2% of orders.

When does demand for Small Needle Nose Pliers peak?

Search demand for Small Needle Nose Pliers on Amazon United States is steady all year. The busiest month runs 1.5× the quietest.

What does it cost to enter the Small Needle Nose Pliers niche?

Small Needle Nose Pliers sells for $17.46 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.15 to $26.25. The average product has 742 reviews, the count a new listing must catch up to.

Small Needle Nose Pliers

Fail

The top 5 brands take 99% of clicks, so Small Needle Nose Pliers is a Fail.

Flapen Score: 41
41 / 100Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 48
Market size: $62K/yr62K searches / yr
90-day growth: -4.6%search demand this quarter
Competition: 56%top-5 click share · 7 brands · 58 sellers

Flapen Score

Small Needle Nose Pliers against its category

The dotted line is the Tools & Home Improvement average. Past it, Small Needle Nose Pliers is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Small Needle Nose Pliers market on Amazon at a glance

Shoppers on Amazon United States searched for Small Needle Nose Pliers 62K times last year and spent an estimated $62K. The top 5 brands take 99% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months: 62K
Growth, 90 days vs prior 90: -4.6%
Conversion, latest week: 5.7%
Market size, estimated: $62Ka year
Peak month: July1.5× the quietest month
Top search term: xuron pliers27K searches a year

02 · Price

A sale here is worth $17.46.

Listings sell for $17.46 on average, from $6.15 to $26.25. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $17.46 that is $2K to $4K a year per listing.

Average price: $17.46inside the $15 to $100 sweet spot
Price range: $6.15–$26.25
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 4K–5K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$4K
Returns: 1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #455 within Pliers. It carries 742 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings: 43%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #455in Pliers
Average rating: 4.70 starsAmazon United States average 4.42 stars
Average reviews: 742per listing
Listings tracked: 21