Small Metal Tool Box

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-5.9%

Conversion, latest week

2.4%

Market size, estimated

$2.6Ma year

Peak month

February5.2× the quietest month

Top search term

dewalt tough system 2.0297K searches a year

Listings sell for $69.40 on average, from $7.82 to $261.56. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $69.40 that is $35K to $52K a year per listing.

Average price

$69.40inside the $15 to $100 sweet spot

Price range

$7.82–$261.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

$35K–$52K

Returns

1.7%of orders · Amazon United States median 2.1%

35% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #387 within Tool Organizers. It carries 2,106 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

35%

Prime listings

81%

Out of stock, average day

0.6%

Average rank

#387in Tool Organizers

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

2,106per listing

Listings tracked

54

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

37 months