Is Small Flat Head Screwdriver profitable to sell on Amazon United States?

Flapen scores Small Flat Head Screwdriver 49 out of 100 on Amazon United States, a Fail. Shoppers spend $322K a year across 21 tracked products. Amazon counts 1 of the 1 products launched in the last year as successful launches. Search demand grew +2.7% in the last 90 days.

How competitive is the Small Flat Head Screwdriver niche on Amazon United States?

11 brands and 46 sellers compete in Small Flat Head Screwdriver on Amazon United States. The top 5 Small Flat Head Screwdriver products take 58% of clicks, and the top 5 brands take 87%.

What do buyers complain about in Small Flat Head Screwdriver?

Small Flat Head Screwdriver buyers on Amazon United States complain most about Quality-Overall, Size-Overall, and Durability. Returns run at 0.9% of orders.

When does demand for Small Flat Head Screwdriver peak?

Search demand for Small Flat Head Screwdriver on Amazon United States is steady all year. The busiest month runs 1.2× the quietest.

What does it cost to enter the Small Flat Head Screwdriver niche?

Small Flat Head Screwdriver sells for $10.87 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $5.65 to $21.60. The average product has 1,428 reviews, the count a new listing must catch up to.

Small Flat Head Screwdriver

Fail

The products selling today already average 4.7★, so Small Flat Head Screwdriver is a Fail.

Flapen Score: 49
49 / 100Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size: $322K/yr266K searches / yr
90-day growth: +2.7%search demand this quarter
Competition: 58%top-5 click share · 11 brands · 46 sellers

Flapen Score

Small Flat Head Screwdriver against its category

The dotted line is the Tools & Home Improvement average. Past it, Small Flat Head Screwdriver is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Small Flat Head Screwdriver market on Amazon at a glance

Shoppers on Amazon United States searched for Small Flat Head Screwdriver 266K times last year and spent an estimated $322K. The top 5 brands take 87% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $322K a year.

Searches, last 12 months: 266K
Growth, 90 days vs prior 90: +2.7%
Conversion, latest week: 11.1%
Market size, estimated: $322Ka year
Peak month: August1.2× the quietest month
Top search term: flat head screwdriver121K searches a year

02 · Price

A sale here is worth $10.87.

Listings sell for $10.87 on average, from $5.65 to $21.60. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $10.87 that is $11K to $14K a year per listing.

Average price: $10.87under the $15 to $100 sweet spot
Price range: $5.65–$21.60
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 25K–30K
Units per listing a year: 1,000–1,250
Revenue per listing a year: $11K–$14K
Returns: 0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #106 within Screwdrivers & Nut Drivers. It carries 1,428 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings: 48%
Prime listings: 100%
Out of stock, average day: 2.9%
Average rank: #106in Screwdrivers & Nut Drivers
Average rating: 4.68 starsAmazon United States average 4.42 stars
Average reviews: 1,428per listing
Listings tracked: 21

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 47 months

Products