Is Small Fireproof Safe for Cash profitable to sell on Amazon United States?

Flapen scores Small Fireproof Safe for Cash 37 out of 100 on Amazon United States, a Fail. Shoppers spend $61K a year across 21 tracked products. Amazon counts 1 of the 1 products launched in the last year as successful launches. Search demand grew -11.2% in the last 90 days.

How competitive is the Small Fireproof Safe for Cash niche on Amazon United States?

9 brands and 42 sellers compete in Small Fireproof Safe for Cash on Amazon United States. The top 5 Small Fireproof Safe for Cash products take 63% of clicks, and the top 5 brands take 95%.

What do buyers complain about in Small Fireproof Safe for Cash?

Small Fireproof Safe for Cash buyers on Amazon United States complain most about Weight Heavy, Locking Mechanism, and Size-Overall. Returns run at 3.6% of orders.

When does demand for Small Fireproof Safe for Cash peak?

Search demand for Small Fireproof Safe for Cash on Amazon United States peaks in Jan, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Small Fireproof Safe for Cash niche?

Small Fireproof Safe for Cash sells for $36.61 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $16.71 to $74.39. The average product has 5,709 reviews, the count a new listing must catch up to.

Small Fireproof Safe for Cash

Fail

The top 5 brands take 95% of clicks, so Small Fireproof Safe for Cash is a Fail.

Flapen Score: 37
37 / 100Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size: $61K/yr33K searches / yr
90-day growth: -11.2%search demand this quarter
Competition: 63%top-5 click share · 9 brands · 42 sellers

Flapen Score

Small Fireproof Safe for Cash against its category

The dotted line is the Tools & Home Improvement average. Past it, Small Fireproof Safe for Cash is stronger. Inside it, weaker.

37Fail

This niche Category average

See the method

Market

The Small Fireproof Safe for Cash market on Amazon at a glance

Shoppers on Amazon United States searched for Small Fireproof Safe for Cash 33K times last year and spent an estimated $61K. The top 5 brands take 95% of clicks. Demand peaks in Jan. Flapen scores it 37 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months: 33K
Growth, 90 days vs prior 90: -11.2%
Conversion, latest week: 5.1%
Market size, estimated: $61Ka year
Peak month: January1.9× the quietest month
Top search term: firesafe document box17K searches a year

02 · Price

A sale here is worth $36.61.

Listings sell for $36.61 on average, from $16.71 to $74.39. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $36.61 that is $0 to $4K a year per listing.

Average price: $36.61inside the $15 to $100 sweet spot
Price range: $16.71–$74.39
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$4K
Returns: 3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Safes & Safe Accessories. It carries 5,709 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings: 95%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #26in Safes & Safe Accessories
Average rating: 4.52 starsAmazon United States average 4.42 stars
Average reviews: 5,709per listing
Listings tracked: 21

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 35 months

Products