Is Small Fireproof Box profitable to sell on Amazon United States?

Flapen scores Small Fireproof Box 46 out of 100 on Amazon United States, a Fail. Shoppers spend $238K a year across 37 tracked products. Amazon counts 4 of the 6 products launched in the last year as successful launches. Search demand grew -15.8% in the last 90 days.

How competitive is the Small Fireproof Box niche on Amazon United States?

21 brands and 58 sellers compete in Small Fireproof Box on Amazon United States. The top 5 Small Fireproof Box products take 47% of clicks, and the top 5 brands take 79%.

What do buyers complain about in Small Fireproof Box?

Small Fireproof Box buyers on Amazon United States complain most about Locking Mechanism, Weight Heavy, and Size-Overall. Returns run at 3.6% of orders.

When does demand for Small Fireproof Box peak?

Search demand for Small Fireproof Box on Amazon United States peaks in Feb–Mar, and the busiest month runs 6.0× the quietest.

What does it cost to enter the Small Fireproof Box niche?

Small Fireproof Box sells for $39.47 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $11.24 to $100.92. The average product has 6,045 reviews, the count a new listing must catch up to.

Small Fireproof Box

Fail

Demand is soft, at -15.8% this quarter, so Small Fireproof Box is a Fail.

Flapen Score: 46
46 / 100Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size: $238K/yr197K searches / yr
90-day growth: -15.8%search demand this quarter
Competition: 47%top-5 click share · 21 brands · 58 sellers

Flapen Score

Small Fireproof Box against its category

The dotted line is the Tools & Home Improvement average. Past it, Small Fireproof Box is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Small Fireproof Box market on Amazon at a glance

Shoppers on Amazon United States searched for Small Fireproof Box 197K times last year and spent an estimated $238K. The top 5 brands take 79% of clicks. Demand peaks in Feb–Mar. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $238K a year.

Searches, last 12 months: 197K
Growth, 90 days vs prior 90: -15.8%
Conversion, latest week: 3.0%
Market size, estimated: $238Ka year
Peak month: February6.0× the quietest month
Top search term: file safe29K searches a year

02 · Price

A sale here is worth $39.47.

Listings sell for $39.47 on average, from $11.24 to $100.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $39.47 that is $4K to $10K a year per listing.

Average price: $39.47inside the $15 to $100 sweet spot
Price range: $11.24–$100.92
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: $4K–$10K
Returns: 3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #201 within Safes & Safe Accessories. It carries 6,045 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings: 97%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #201in Safes & Safe Accessories
Average rating: 4.49 starsAmazon United States average 4.42 stars
Average reviews: 6,045per listing
Listings tracked: 37

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months: 6
Successful launches: 4Amazon's first-year sales bar
Average brand age: 36 months

Products