Is Small Drill Bits profitable to sell on Amazon United States?

Flapen scores Small Drill Bits 55 out of 100 on Amazon United States, a Maybe. Shoppers spend $80K a year across 35 tracked products. Amazon counts 1 of the 3 products launched in the last year as successful launches. Search demand grew +5.4% in the last 90 days.

How competitive is the Small Drill Bits niche on Amazon United States?

28 brands and 64 sellers compete in Small Drill Bits on Amazon United States. The top 5 Small Drill Bits products take 46% of clicks, and the top 5 brands take 49%.

What do buyers complain about in Small Drill Bits?

Small Drill Bits buyers on Amazon United States complain most about Quality-Overall, Durability, and Size-Overall. Returns run at 1.1% of orders.

When does demand for Small Drill Bits peak?

Search demand for Small Drill Bits on Amazon United States is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Small Drill Bits niche?

Small Drill Bits sells for $11.03 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $5.09 to $26.73. The average product has 3,791 reviews, the count a new listing must catch up to.

Small Drill Bits

Maybe

Returns run at only 1.1% of orders. But shoppers spend only $80K a year here, so Small Drill Bits is a Maybe.

Filters No Dominant Brand

Flapen Score: 55
55 / 100Top 21% of 9,536 Tools & Home Improvement niches · +7 vs the category median of 48
Market size: $80K/yr77K searches / yr
90-day growth: +5.4%search demand this quarter
Competition: 46%top-5 click share · 28 brands · 64 sellers

Flapen Score

Small Drill Bits against its category

The dotted line is the Tools & Home Improvement average. Past it, Small Drill Bits is stronger. Inside it, weaker.

55Maybe

This niche Category average

See the method

Market

The Small Drill Bits market on Amazon at a glance

Shoppers on Amazon United States searched for Small Drill Bits 77K times last year and spent an estimated $80K. The top 5 brands take 49% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months: 77K
Growth, 90 days vs prior 90: +5.4%
Conversion, latest week: 9.4%
Market size, estimated: $80Ka year
Peak month: December1.4× the quietest month
Top search term: small drill bits43K searches a year

02 · Price

A sale here is worth $11.03.

Listings sell for $11.03 on average, from $5.09 to $26.73. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.03 that is $1K to $3K a year per listing.

Average price: $11.03under the $15 to $100 sweet spot
Price range: $5.09–$26.73
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: $1K–$3K
Returns: 1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #42 within Power Drill Parts & Accessories. It carries 3,791 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings: 80%
Prime listings: 100%
Out of stock, average day: 2.7%
Average rank: #42in Power Drill Parts & Accessories
Average rating: 4.42 starsAmazon United States average 4.42 stars
Average reviews: 3,791per listing
Listings tracked: 35

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 1Amazon's first-year sales bar
Average brand age: 41 months

Products