Is Small Cordless Drill profitable to sell on Amazon United States?

Flapen scores Small Cordless Drill 59 out of 100 on Amazon United States, a Maybe. Shoppers spend $160K a year across 51 tracked products. Amazon counts 2 of the 5 products launched in the last year as successful launches. Search demand grew -0.3% in the last 90 days.

How competitive is the Small Cordless Drill niche on Amazon United States?

44 brands and 86 sellers compete in Small Cordless Drill on Amazon United States. The top 5 Small Cordless Drill products take 34% of clicks, and the top 5 brands take 44%.

What do buyers complain about in Small Cordless Drill?

Small Cordless Drill buyers on Amazon United States complain most about Durability, Quality-Overall, and Charging. Returns run at 2.7% of orders.

When does demand for Small Cordless Drill peak?

Search demand for Small Cordless Drill on Amazon United States peaks in Nov, and the busiest month runs 1.8× the quietest.

What does it cost to enter the Small Cordless Drill niche?

Small Cordless Drill sells for $21.18 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.64 to $66.39. The average product has 1,700 reviews, the count a new listing must catch up to.

Small Cordless Drill

Maybe

The top 5 brands take only 44% of clicks. But demand is soft, at -0.3% this quarter, so Small Cordless Drill is a Maybe.

Filters No Dominant Brand

Flapen Score: 59
59 / 100Top 10% of 9,536 Tools & Home Improvement niches · +11 vs the category median of 48
Market size: $160K/yr192K searches / yr
90-day growth: -0.3%search demand this quarter
Competition: 34%top-5 click share · 44 brands · 86 sellers

Flapen Score

Small Cordless Drill against its category

The dotted line is the Tools & Home Improvement average. Past it, Small Cordless Drill is stronger. Inside it, weaker.

59Maybe

This niche Category average

See the method

Market

The Small Cordless Drill market on Amazon at a glance

Shoppers on Amazon United States searched for Small Cordless Drill 192K times last year and spent an estimated $160K. The top 5 brands take 44% of clicks. Demand peaks in Nov. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $160K a year.

Searches, last 12 months: 192K
Growth, 90 days vs prior 90: -0.3%
Conversion, latest week: 3.9%
Market size, estimated: $160Ka year
Peak month: November1.8× the quietest month
Top search term: manual drill30K searches a year

02 · Price

A sale here is worth $21.18.

Listings sell for $21.18 on average, from $5.64 to $66.39. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $21.18 that is $2K to $5K a year per listing.

Average price: $21.18inside the $15 to $100 sweet spot
Price range: $5.64–$66.39
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$5K
Returns: 2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #160 within Workholding Devices. It carries 1,700 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 100%
Out of stock, average day: 4.3%
Average rank: #160in Workholding Devices
Average rating: 4.31 starsAmazon United States average 4.42 stars
Average reviews: 1,700per listing
Listings tracked: 51

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months: 5
Successful launches: 2Amazon's first-year sales bar
Average brand age: 39 months

Products