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Small Base Led Light Bulbs

Fail

Shoppers spend only $46K a year here, so Small Base Led Light Bulbs is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$46K/yr49K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
54%top-5 click share · 18 brands · 30 sellers

Flapen Score

Small Base Led Light Bulbs against its category

The dotted line is the Tools & Home Improvement average. Past it, Small Base Led Light Bulbs is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Base Led Light Bulbs market on Amazon at a glance

Shoppers on Amazon United States searched for Small Base Led Light Bulbs 49K times last year and spent an estimated $46K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
6.8%
Market size, estimated
$46Ka year
Peak month
January2.8× the quietest month
Top search term
e12 led bulb 60w25K searches a year

02 · Price

A sale here is worth $13.59.

Listings sell for $13.59 on average, from $7.63 to $26.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.59 that is $1K to $3K a year per listing.

Average price
$13.59under the $15 to $100 sweet spot
Price range
$7.63–$26.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #341 within Light Bulbs. It carries 1,921 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#341in Light Bulbs
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,921per listing
Listings tracked
24

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Small Base Led Light Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$5K$7K$9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

30

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

29%

  • FLSNT21%
  • MAXvolador12%
  • TJOY12%
  • BesLowe10%
  • PARTPHONER9%
  • hansang6%

Demand

Small Base Led Light Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Small Base Led Light Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • e12 led bulb 60w25K/yr
  • e12 bulb 60 watt13K/yr
  • e 12 led light bulbs 60 watts5K/yr
  • e12 60w bulb6K/yr
  • outdoor candelabra led bulbs974/yr

Reviews and returns

What reviews say buyers love and hate about Small Base Led Light Bulbs

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Brightness/Shine/Glow”
25%of negative reviews mention “Bulb Flicker/Dimming/Color”
3.8%of orders come back
“Flickers sometimes”
A buyer, on “Bulb Flicker/Dimming/Color”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Small Base Led Light Bulbs questions

Answered from the same tracked data.