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small base led light bulbs

Skip it

A small market ($46K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 20Conversion 74Competition 52Returns 40Price range 60Avg price 63Brand share 67Review moat 46Quality gap 35

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Avg price

Good$13.59

avg listing price — sweet spot $15–$100

Price range

Good$7.63–$26.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,920.67

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.5%

90-day search growth — must beat 0% to launch

Market size

Bad$46K

$46K/yr · 49K searches

According to Flapen's Amazon United States niche tracking, small base led light bulbs is a $46K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Skip it — 43/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

small base led light bulbs market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
$54K–$68K
units × avg price
Conversion rate
6.8%
Avg BSR
#341
Page quality
0%
Prime
100%
Sponsored
92%
Out of stock
0.2%
Avg brand age
48 months
Avg seller age
164 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

30

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

29%

  • FLSNT21%
  • MAXvolador12%
  • TJOY12%
  • BesLowe10%
  • PARTPHONER9%
  • hansang6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.
3K2KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.8×

Top small base led light bulbs search terms

  • e12 led bulb 60w25K/yr
  • e12 bulb 60 watt13K/yr
  • e 12 led light bulbs 60 watts5K/yr
  • e12 60w bulb6K/yr
  • outdoor candelabra led bulbs974/yr
All search terms

Top small base led light bulbs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$5K15%$7K20%$9K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about small base led light bulbs

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow41%

“Bright white”

Value For Money9%

“Good value for money”

Quality-Overall9%

“The build quality feels solid”

Advertised Vs Actual Product8%

“As advertised”

Bulb Flicker/Dimming/Color7%

“Works well with dimmer”

Size-Overall5%

“These bulbs fit”

Efficiency4%

“functional”

Color3%

“Nice natural color”

Durability2%

“they appear to be durable”

Assembly/Installation1%

“Easy to install”

What buyers complain about

Bulb Flicker/Dimming/Color25%

“Flickers sometimes”

Durability21%

“Didnt Last”

Brightness/Shine/Glow12%

“But not as bright as expected for me”

Quality-Overall8%

“you are probably better off buying better quality bulb”

Color4%

“this makes it yellow”

Value For Money3%

“The LED ones were way too expensive”

Flammable3%

“However, they burn out quickly”

Assembly/Installation2%

“installing 5 of 8 bulbs have failed”

Defective Material/Parts2%

“Broken bulbs”

Functionality-Overall2%

“troubleshooting didnt work so im stuck w them”

Top return reasons

Size-Overall43%
Bulb Flicker/Dimming/Color16%
Brightness/Shine/Glow13%
Color12%
Advertised Vs Actual Product6%
Compatibility-Overall3%
Functionality-Overall3%
Defective Material/Parts2%
Value For Money2%
Quality-Overall0%

Common questions

Is small base led light bulbs profitable to sell on Amazon United States?
The niche generates $46K/yr across 24 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Skip it (43/100).
How competitive is the small base led light bulbs niche?
18 brands and 30 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in small base led light bulbs?
Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Brightness/Shine/Glow. The return rate is 3.8%.
When does demand for small base led light bulbs peak?
Demand peaks in Jan–Feb–Nov; the busiest month runs 2.8× the quietest.
What does it cost to enter the small base led light bulbs niche?
Listings span $7.63–$26.04; the average listing price is $13.59 (sweet spot $15–$100). The average incumbent carries 1,921 reviews — the moat a new listing must climb.