Is Sliding Door Latch profitable to sell on Amazon United States?

Flapen scores Sliding Door Latch 47 out of 100 on Amazon United States, a Fail. Shoppers spend $119K a year across 33 tracked products. Amazon counts 1 of the 3 products launched in the last year as successful launches. Search demand grew -1.7% in the last 90 days.

How competitive is the Sliding Door Latch niche on Amazon United States?

17 brands and 62 sellers compete in Sliding Door Latch on Amazon United States. The top 5 Sliding Door Latch products take 46% of clicks, and the top 5 brands take 80%.

What do buyers complain about in Sliding Door Latch?

Sliding Door Latch buyers on Amazon United States complain most about Locking Mechanism, Quality-Overall, and Size-Overall. Returns run at 8.1% of orders, which is high.

When does demand for Sliding Door Latch peak?

Search demand for Sliding Door Latch on Amazon United States peaks in Aug, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Sliding Door Latch niche?

Sliding Door Latch sells for $21.77 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.50 to $48.28. The average product has 1,437 reviews, the count a new listing must catch up to.

Sliding Door Latch

Fail

Returns run at 8.1% of orders, so Sliding Door Latch is a Fail.

Filters High Returns

Flapen Score: 47
47 / 100Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size: $119K/yr109K searches / yr
90-day growth: -1.7%search demand this quarter
Competition: 46%top-5 click share · 17 brands · 62 sellers

Flapen Score

Sliding Door Latch against its category

The dotted line is the Tools & Home Improvement average. Past it, Sliding Door Latch is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Sliding Door Latch market on Amazon at a glance

Shoppers on Amazon United States searched for Sliding Door Latch 109K times last year and spent an estimated $119K. The top 5 brands take 80% of clicks. Demand peaks in Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $119K a year.

Searches, last 12 months: 109K
Growth, 90 days vs prior 90: -1.7%
Conversion, latest week: 5.0%
Market size, estimated: $119Ka year
Peak month: August1.7× the quietest month
Top search term: sliding door lock replacement24K searches a year

02 · Price

A sale here is worth $21.77.

Listings sell for $21.77 on average, from $5.50 to $48.28. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $21.77 that is $2K to $5K a year per listing.

Average price: $21.77inside the $15 to $100 sweet spot
Price range: $5.50–$48.28
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 5K–6K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$5K
Returns: 8.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #126 within Door Hardware & Locks. It carries 1,437 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings: 79%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #126in Door Hardware & Locks
Average rating: 4.32 starsAmazon United States average 4.42 stars
Average reviews: 1,437per listing
Listings tracked: 33

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 1Amazon's first-year sales bar
Average brand age: 39 months

Products