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Siterwell Smoke Detector

Maybe

Returns run at only 1.2% of orders. But the top 5 brands take 100% of clicks, so Siterwell Smoke Detector is a Maybe.

Flapen Score
53
53 / 100
Top 27% of 9,536 Tools & Home Improvement niches · +5 vs the category median of 48
Market size
$156K/yr33K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
40%top-5 click share · 3 brands · 19 sellers

Flapen Score

Siterwell Smoke Detector against its category

The dotted line is the Tools & Home Improvement average. Past it, Siterwell Smoke Detector is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Siterwell Smoke Detector market on Amazon at a glance

Shoppers on Amazon United States searched for Siterwell Smoke Detector 33K times last year and spent an estimated $156K. All 3 brands take every click. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
6.6%
Market size, estimated
$156Ka year
Top search term
siterwell smoke detector13K searches a year

02 · Price

A sale here is worth $70.92.

Listings sell for $70.92 on average, from $14.92 to $184.79. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $70.92 that is $0 to $7K a year per listing.

Average price
$70.92inside the $15 to $100 sweet spot
Price range
$14.92–$184.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #52 within Fire Safety. It carries 591 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
17.2%
Average rank
#52in Fire Safety
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
591per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Siterwell Smoke Detector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$12K$19K$25K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

40%

Top 20: 87%

Open market

0%

  • SITERWELL97%
  • First Alert2%
  • siterlink1%

Demand

Siterwell Smoke Detector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Siterwell Smoke Detector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • siterwell smoke detector13K/yr
  • siterwell smoke and carbon monoxide detector8K/yr
  • siterwell gs5176K/yr
  • siterwell3K/yr
  • siterlink smoke detector3K/yr

Reviews and returns

What reviews say buyers love and hate about Siterwell Smoke Detector

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Assembly/Installation”
14%of negative reviews mention “Battery Life”
1.2%of orders come back
“Batteries don't last long”
A buyer, on “Battery Life”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Siterwell Smoke Detector questions

Answered from the same tracked data.