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Sink Water Filter for Washing Face

Fail

The top 5 brands take 95% of clicks, so Sink Water Filter for Washing Face is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$286K/yr209K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
62%top-5 click share · 7 brands · 18 sellers

Flapen Score

Sink Water Filter for Washing Face against its category

The dotted line is the Tools & Home Improvement average. Past it, Sink Water Filter for Washing Face is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sink Water Filter for Washing Face market on Amazon at a glance

Shoppers on Amazon United States searched for Sink Water Filter for Washing Face 209K times last year and spent an estimated $286K. The top 5 brands take 95% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $286K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
3.0%
Market size, estimated
$286Ka year
Peak month
July1.5× the quietest month
Top search term
water doctor sink filter39K searches a year

02 · Price

A sale here is worth $44.84.

Listings sell for $44.84 on average, from $17.84 to $95.59. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $44.84 that is $4K to $11K a year per listing.

Average price
$44.84inside the $15 to $100 sweet spot
Price range
$17.84–$95.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #210 within Bathroom Fixtures. It carries 3,800 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#210in Bathroom Fixtures
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
3,800per listing
Listings tracked
19

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
37 months

Products

Top Sink Water Filter for Washing Face products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$29K$57K$86K$114K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

18

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

2%

  • ATOJET62%
  • Dexspoeny13%
  • Helios Filter8%
  • CECEFIN6%
  • BODIBEAM6%
  • AquaBliss2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Sink Water Filter for Washing Face search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Sink Water Filter for Washing Face search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water doctor sink filter39K/yr
  • atojet shower filter25K/yr
  • puresoft filter29K/yr
  • water doctor25K/yr
  • atojet20K/yr
  • helios sink filter6K/yr
  • water doctor filter14K/yr
  • waterdoctor sink filter9K/yr
  • puresoft bathroom sink filter7K/yr
  • atojet shower head5K/yr

Reviews and returns

What reviews say buyers love and hate about Sink Water Filter for Washing Face

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Assembly/Installation”
13%of negative reviews mention “Filtration”
2.4%of orders come back
“Not a very good filter”
A buyer, on “Filtration”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sink Water Filter for Washing Face questions

Answered from the same tracked data.