Is sink strainer profitable to sell on Amazon United States?

The niche generates $6.2M/yr across 26 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Launch it (58/100).

How competitive is the sink strainer niche?

21 brands and 71 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in sink strainer?

Top complaints mined from reviews: Drainage, Size-Overall, Durability. The return rate is 2.1%.

When does demand for sink strainer peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the sink strainer niche?

Listings span $5.28–$14.78; the average listing price is $9.85 (sweet spot $15–$100). The average incumbent carries 8,582 reviews — the moat a new listing must climb.

sink strainer

Launch it

A $6.2M/yr market growing +6.2% this quarter with returns at 2.1% — clears our launch bar.

Market size

Incredible$6.2M

$6.2M/yr · 5.9M searches

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Brand share

Great54%

top-5 brand share — no brand owns this niche

Returns

Good2.1%

return rate — above 5% kills the launch gate

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+6.2%

90-day search growth — must beat 0% to launch

Avg price

Okay$9.85

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,581.58

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$5.28–$14.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, sink strainer is a $6.2M/yr Amazon United States market (5.9M searches/yr). The top 5 brands hold 54% of demand. Verdict: Launch it — 58/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

sink strainer market data

Units sold / yr: 600K–800K; avg 20,000–25,000/product
Revenue / yr: $5.9M–$7.9M; units × avg price
Conversion rate: 10.7%
Avg BSR: #90
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 38 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

54%

Top 20: 99%

Top-5 click share

50%

Top 20: 94%

Open market

40%

zaa18%
Honmein16%
Hilltop Products8%
wokdada7%
OXO6%
Nipoko5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top sink strainer search terms

sink drain strainer2.4M/yr +3.3%9.5% conv.
kitchen sink drain strainer844K/yr -8.2%9.4% conv.
sink strainer661K/yr +12.6%6.7% conv.
kitchen sink strainer550K/yr +16.9%9.1% conv.
sink drain282K/yr +8.9%3.4% conv.
sink strainer basket218K/yr +37.5%6.1% conv.
kitchen sink drain189K/yr -2.5%4.1% conv.
drain strainer100K/yr +39.1%6.0% conv.
kitchen drain strainer121K/yr +4.7%11.1% conv.
kitchen sink strainer basket78K/yr +19.7%4.5% conv.

All search terms

Top sink strainer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

zaa 3 in 1 Kitchen Sink Drain Strainer Stopper Removable Basket Pop-Up

zaa$10.574.6★15,423 rev

2 Pcs Sink Strainer Double-Layer Safe Design for Kitchen Sink Drain Basket

Honmein$5.824.8★13,844 rev

Kitchen Sink Drain Strainer Patented Reversible Chain Mesh Anti-Clog

wokdada$14.114.8★4,977 rev

MR.SIGA Kitchen Sink Strainer Stainless Steel Sink Drain Strainer 3 Pack

MR.SIGA$12.954.8★9,202 rev

BAOLSLS 3 in 1 Kitchen Sink Stopper Pop Up Kitchen Sink Drain Strainer

BAOLSLS$10.914.4★2,440 rev

Newest

by launch date

Amazon Basics 2pcs Kitchen Sink Strainer Stainless Steel Sink Drain Strainer Dishwasher Safe Outer Diameter 4.4 inch/11.2cm Inner Diameter 3 inch/7.3cm

Amazon Basics$13.8463 rev

2mo ago

Chefbee 4PCS 4.4 Stainless Steel Kitchen Sink Drain Strainer Food Catcher

CHEFBEE$6.23323 rev

4mo ago

2 Pack Kitchen Sink Drain Strainer with Handle Universal Stainless Steel Food Catcher Basket Rust Free Fits Most Kitchen Sinks

NCJXWZ$5.28296 rev

10mo ago

Nipoko 3 in 1 Kitchen Sink Drain Strainer and Stopper Silver 1 Pack

Nipoko$8.441,822 rev

1y ago

Hibbent Upgraded 3 in 1 Bathroom Sink Drain Strainer Universal Pop Up Stopper with Removable Stainless Steel Filter Basket Hair Catcher Sink Plug for 1.1~2.36 Basin Brass Bullet Core Chrome

Hibbent$8.687,882 rev

1y ago

What buyers say about sink strainer

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“The quality is solid”

Size-Overall16%

“Awesome fit”

Ease Of Cleaning10%

“cleans up easily”

Advertised Vs Actual Product10%

“Better than I expected”

Ease Of Use8%

“Easy to replace”

Efficiency8%

“It cleans well”

Value For Money6%

“very affordable”

Assembly/Installation4%

“Easiest install ever”

Design-Overall3%

“Amazing design”

Strength3%

“They are stable”

What buyers complain about

Drainage20%

“Do not drain”

Size-Overall9%

“To big”

Durability8%

“Didnt last”

Ease Of Cleaning6%

“Hard to clean”

Functionality-Overall6%

“Dont function”

Water Resistance5%

“Doesn't let water through”

Quality-Overall4%

“Poor Quality”

Leak-Proof3%

“Water leaks through”

Jamming/Clogging3%

“Clogs quickly”

Rusts/Corrodes3%

“Rusts Immediately”

Top return reasons

Size-Overall54%

Drainage18%

Functionality-Overall5%

Advertised Vs Actual Product5%

Compatibility-Overall3%

Water Resistance2%

Value For Money2%

Defective Material/Parts2%

Quality-Overall1%

Color1%

Common questions

Is sink strainer profitable to sell on Amazon United States?: The niche generates $6.2M/yr across 26 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Launch it (58/100).
How competitive is the sink strainer niche?: 21 brands and 71 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in sink strainer?: Top complaints mined from reviews: Drainage, Size-Overall, Durability. The return rate is 2.1%.
When does demand for sink strainer peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the sink strainer niche?: Listings span $5.28–$14.78; the average listing price is $9.85 (sweet spot $15–$100). The average incumbent carries 8,582 reviews — the moat a new listing must climb.