sink stopper
Worth a lookShows a $3.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$3.3M$3.3M/yr · 3.0M searches
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.35avg listing price — sweet spot $15–$100
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Review moat
Bad7,996.93avg incumbent reviews — the moat a new listing must climb
Price range
Bad$4.00–$14.79cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, sink stopper is a $3.3M/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
sink stopper market data
- Units sold / yr
- 300K–400K
- avg 10,000–12,500/product
- Revenue / yr
- $2.8M–$3.7M
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
59
Top-5 brand share
63%
Top 20: 99%
Top-5 click share
50%
Top 20: 94%
Open market
30%
- Hilltop Products22%
- zaa16%
- Jayen9%
- TopmeiUP8%
- Nipoko8%
- Hibbent7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top sink stopper search terms
- sink stopper1.0M/yr
- kitchen sink stopper445K/yr
- drain stopper344K/yr
- sink drain stopper242K/yr
- sink stopper kitchen drain172K/yr
- drain plug145K/yr
- kitchen sink drain stopper95K/yr
- sink plug78K/yr
- kitchen drain stopper67K/yr
- drain stopper kitchen sink69K/yr
Top sink stopper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sink Drain Strainer - Sink Stopper Kitchen Drain 3 in 1 Kitchen Sink Drain Strainer with Anti-Clogging Basket Kitchen Gadgets Clearance Sink Accessories Fit US Standard 3-1/2 Sink Hole Silver
zaa$10.634.6★13,978 rev
2 Pack - Kitchen Sink Strainer and Stopper Combo Basket Replacement for Standard 3-1/2 inch Drain Stainless Steel Basket with Plastic Knob Rubber Stopper Bottom - Hilltop Products
Hilltop Products$6.374.3★18,616 rev
Sink Stopper Exact Replacement for InSinkErator STP-PL/STPPL for Kitchen Drain Stopper and Garbage Disposal Plug Compatible with Standard 3-1/2 Drains from Kohler Waste King Whirlpool and More
Jayen$8.654.5★875 rev
Bathroom Sink Drain Strainer (2PCS) Pop-up Sink Drain Strainer with Removable Stainless Steel Strainer Basket Hair Catcher Bathroom Sink Strainer for Bathroom Sink Stopper Replacement
TopmeiUP$13.014.1★8,271 rev
Hibbent Upgraded 3 in 1 Bathroom Sink Drain Strainer Universal Pop Up Stopper with Removable Stainless Steel Filter Basket Hair Catcher Sink Plug for 1.1~2.36 Basin Brass Bullet Core Chrome
Hibbent$8.684.3★7,769 rev
Newest
by launch date
2PCS Bathroom Sink Stopper Hair Catcher Pop Up Sink Drain Stopper with Strainer & Filter Universal Drain Plug for Sink Drain & Replacement Sink Drain Cover with Basket for Bathroom Stopper
PixTok$10.17342 rev
5-in-1 Bathroom Sink Stopper 2 Pc Pop-Up Sink Drain Strainer with Removable Bascket Anti-Clog Strainer Odor Blocking & One-Way Flow Design Brass & Stainless Steel All Metal Made Fit 1.12.36
JOMSTHOME$14.22825 rev
Anlige Bathroom Sink Drain Strainer 3 in 1 Pop Up Bathroom Sink Stopper with Removable Brass Basket Hair Catcher Universal Sink Plug for 1.06 to 1.6in Drain Hole Chrome Silver
Anlige$9.741,382 rev
zaa Kitchen Sink Drain Strainer - Kitchen Sink Stopper 304 Stainless Steel Sink Drain Stopper Sink Protector for Kitchen with Anti-Clog Filter Fit US Standard 3-1/2 Sink Drain Hole Silver
zaa$9.121,210 rev
Nipoko Kitchen Sink Drain Strainer - Upgraded Kitchen Sink Stopper Sink Stopper Kitchen Drain Stainless Steel Drain Plug with Anti-Clog Basket Drain Stopper Combo for Standard 3-1/2 Drain Grey
Nipoko$8.451,783 rev
Trending
90-day click momentum2PCS Bathroom Sink Stopper Hair Catcher Pop Up Sink Drain Stopper with Strainer & Filter Universal Drain Plug for Sink Drain & Replacement Sink Drain Cover with Basket for Bathroom Stopper
PixTok$10.174.0★
5-in-1 Bathroom Sink Stopper 2 Pc Pop-Up Sink Drain Strainer with Removable Bascket Anti-Clog Strainer Odor Blocking & One-Way Flow Design Brass & Stainless Steel All Metal Made Fit 1.12.36
JOMSTHOME$14.224.3★
BAOLSLS 3 in 1 Kitchen Sink Stopper Pop Up Kitchen Sink Drain Strainer
BAOLSLS$11.064.4★
RQYEKDO Kitchen Sink Stopper 1 Pack 3-1/2 Universal Sink Cover for Garbage Disposal Stopper and Kitchen Drain Plug Replacement for InSinkErator Moen Waste King Whirlpool Kohler
rqyekdo$5.954.4★
Sink Stopper Exact Replacement for InSinkErator STP-PL/STPPL for Kitchen Drain Stopper and Garbage Disposal Plug Compatible with Standard 3-1/2 Drains from Kohler Waste King Whirlpool and More
Jayen$8.654.5★
What buyers say about sink stopper
What buyers praise and complain about, mined from review topics.What buyers love
“Fits as described”
“Best quality”
“Better than expected”
“it works smoothly”
“Ease of use”
“Clean and easy to use”
“very affordable”
“Ease to install”
“Excellent Craftsmanship”
“No Leak”
What buyers complain about
“Didn't Drain Well”
“DOESN'T FIT”
“Did not last”
“Dont function”
“allows water to seep out”
“Hard to clean”
“Cheap quality”
“Leaked”
“clog fast”
“hard to remove”
Top return reasons
Common questions
- Is sink stopper profitable to sell on Amazon United States?
- The niche generates $3.3M/yr across 27 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Worth a look (58/100).
- How competitive is the sink stopper niche?
- 22 brands and 59 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in sink stopper?
- Top complaints mined from reviews: Drainage, Size-Overall, Durability. The return rate is 2.4%.
- When does demand for sink stopper peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the sink stopper niche?
- Listings span $4.00–$14.79; the average listing price is $9.35 (sweet spot $15–$100). The average incumbent carries 7,997 reviews — the moat a new listing must climb.