Is sink protectors for kitchen sink profitable to sell on Amazon United States?

The niche generates $2.4M/yr across 77 tracked products. 8 of 12 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (60/100).

How competitive is the sink protectors for kitchen sink niche?

53 brands and 98 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in sink protectors for kitchen sink?

Top complaints mined from reviews: Size-Overall, Durability, Ease Of Cleaning. The return rate is 4.7%.

When does demand for sink protectors for kitchen sink peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the sink protectors for kitchen sink niche?

Listings span $8.71–$37.52; the average listing price is $17.01 (sweet spot $15–$100). The average incumbent carries 3,231 reviews — the moat a new listing must climb.

sink protectors for kitchen sink

Worth a look

Shows a $2.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$2.4M

$2.4M/yr · 5.9M searches

Brand share

Great42%

top-5 brand share — no brand owns this niche

Competition

Great28%

top-5 click share — an open shelf

Avg price

Great$17.01

avg listing price — sweet spot $15–$100

Price range

Great$8.71–$37.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,231.25

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Growth

Bad-7.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, sink protectors for kitchen sink is a $2.4M/yr Amazon United States market (5.9M searches/yr). The top 5 brands hold 42% of demand. Verdict: Worth a look — 60/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

sink protectors for kitchen sink market data

Units sold / yr: 125K–150K; avg 3,000–4,000/product
Revenue / yr: $2.1M–$2.6M; units × avg price
Conversion rate: 2.4%
Avg BSR: #102
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.2%
Avg brand age: 31 months
Avg seller age: 158 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

53 rising

Sellers

Top-5 brand share

42%

Top 20: 73%

Top-5 click share

28%

Top 20: 55%

Open market

55%

Snoquir15%
eormoe11%
OXO7%
Bligli5%
AWOKE4%
Better Houseware3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top sink protectors for kitchen sink search terms

sink protectors for kitchen sink1.4M/yr +1.6%1.7% conv.
faucet mat for kitchen sink666K/yr -16.6%1.3% conv.
kitchen sink mat446K/yr -2.0%1.5% conv.
sink mat513K/yr -10.3%1.7% conv.
sink splash guard327K/yr -22.6%0.8% conv.
sink matt for kitchen sink271K/yr -9.0%2.3% conv.
kitchen sink splash guard226K/yr -2.9%0.9% conv.
sink protector206K/yr +3.1%1.3% conv.
faucet mat217K/yr +0.8%1.2% conv.
kitchen faucet mat201K/yr -0.1%1.3% conv.

All search terms

Top sink protectors for kitchen sink products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

24 Inch Longer Faucet Mat for Kitchen Sink 5 Slope Fast Self-draining Kitchen Sink Splash Guard Silicone Sink Faucet Mat Splash Guard Kitchen Sink Area Tidy Splash Faucet Guard Draining Mat

Snoquir$10.144.3★3,247 rev

Eormoe Faucet Mat for Kitchen Sink Diatomite Stone Drying Mat & Sink Protectors Prevent Moisture Sink Splash Guard Water-Absorbing Stone Tray for Bathroom Counter (Light Grey 23.6 x 3.9)

eormoe$16.434.3★5,916 rev

OXO Good Grips Small Sink Mat Gray

OXO$13.234.7★7,509 rev

24 Longer Faucet Mat for Kitchen Sink Splash Guard[7 Slope Fast Self-draining][Snap Lock Fit]Kitchen Sink Faucet Mat Splash Guard Kitchen Sink Area Water Splash Guard Behind Faucet Draining Mat

Snoquir$11.084.3★1,860 rev

AWOKE Silicone Sink Protectors for Kitchen Sink 12 x 11 Mat for bottom of sink Center Drain Hole Protect from Stains Scratches Dishwasher Safe Grid for Kitchen (2 Pack Gray)

AWOKE$16.544.5★2,779 rev

Newest

by launch date

YDKGL Kitchen Sink Mat Sink Protectors for Stainless Steel Ceramic Sinks

QiCaiJia$10.9296 rev

8mo ago

MAGKOTA Stone Faucet Mat for Kitchen Sink - Quick Dry Diatomite Sink Splash Guard Prevents Moisture Buildup & Water Stains Water Absorbing Stone Tray for Bathroom Countertop (White 20 x 4)

MAGKOTA$9.26460 rev

8mo ago

AWOKE Silicone Sink Protectors for Kitchen Sink 12 x 11 Mat for bottom of sink Center Drain Hole Protect from Stains Scratches Dishwasher Safe Grid for Kitchen (2 Pack Gray)

AWOKE$16.542,779 rev

11mo ago

Jin&Bao Under Sink Mat 34 x 22 Waterproof Silicone Cabinet Kitchen Liner

Jin&Bao$12.052,419 rev

1y ago

24 Silicone Faucet Mat For Kitchen Sink Kitchen Sink Splash Guard Behind Faucet Kitchen Faucet Mat For Kitchen Sink Kitchen Sink Faucet Mat Splash Guard and Sink Water Splash Guard (Gray)

Linda's Essentials$9.46681 rev

1y ago

What buyers say about sink protectors for kitchen sink

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“Correct size”

Quality-Overall15%

“Good Quality Mat”

Advertised Vs Actual Product9%

“As Described”

Ease Of Cleaning8%

“cleans up nice”

Ease Of Use7%

“Makes life easier”

Efficiency6%

“Works Flawless”

Value For Money5%

“very affordable”

Design-Overall4%

“elegant design”

Durability2%

“The material feels durable”

Strength2%

“Not flimsy at all”

What buyers complain about

Size-Overall15%

“Too small”

Durability8%

“Breaks soon”

Ease Of Cleaning7%

“Difficult to clean”

Drainage6%

“Does NOT drain itself”

Water Resistance5%

“Not exactly as waterproof as it says”

Quality-Overall4%

“Price doesn't match quality”

Thickness4%

“Not thick enough”

Leak-Proof3%

“leaks when the water sprays”

Strength3%

“Not sturdy”

Functionality-Overall3%

“Not functional”

Top return reasons

Size-Overall75%

Drainage3%

Advertised Vs Actual Product3%

Color3%

Functionality-Overall2%

Material Quality2%

Compatibility-Overall2%

Value For Money1%

Quality-Overall1%

Thin1%

Common questions

Is sink protectors for kitchen sink profitable to sell on Amazon United States?: The niche generates $2.4M/yr across 77 tracked products. 8 of 12 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (60/100).
How competitive is the sink protectors for kitchen sink niche?: 53 brands and 98 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 42% of demand.
What do buyers complain about in sink protectors for kitchen sink?: Top complaints mined from reviews: Size-Overall, Durability, Ease Of Cleaning. The return rate is 4.7%.
When does demand for sink protectors for kitchen sink peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the sink protectors for kitchen sink niche?: Listings span $8.71–$37.52; the average listing price is $17.01 (sweet spot $15–$100). The average incumbent carries 3,231 reviews — the moat a new listing must climb.