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39

simplex lock

Skip it

Prices mostly outside the sweet spot ($138.91–$540.54) — this niche doesn't clear our bar today.

Market size 18Growth 40Conversion 16Competition 41Returns 97Price range 0Avg price 28Brand share 3Review moat 98Quality gap 62

Review moat

Incredible35

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+12.3%

90-day search growth — must beat 0% to launch

Avg price

Okay$321.09

avg listing price — sweet spot $15–$100

Market size

Bad$72K

$72K/yr · 17K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad99%

top-5 brand share — brand-locked demand

Price range

Bad$138.91–$540.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, simplex lock is a $72K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 39/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

simplex lock market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
$80K–$161K
units × avg price
Conversion rate
1.3%
Avg BSR
#1,301
Page quality
0%
Prime
5%
Sponsored
32%
Out of stock
0.0%
Avg brand age
89 months
Avg seller age
170 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

45

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Simplex76%
  • Kaba Access Control15%
  • E-Plex3%
  • INNTECH3%
  • Kaba2%
  • SIMPLEX1%

Top simplex lock search terms

  • simplex lock11K/yr
  • kaba lock4K/yr
  • kaba door lock2K/yr
All search terms

Top simplex lock products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$7K20%$14K30%$22K40%$29K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

What buyers say about simplex lock

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation33%

“easy to install”

Connectivity-Overall33%

“Came quickly, linked up perfectly with my hotel system”

Locking Mechanism33%

“Do recommend the lock”

Top return reasons

Size-Overall29%
Locking Mechanism24%
Advertised Vs Actual Product7%
Mechanism Issues7%
Defective Material/Parts7%
Functionality-Overall6%
Compatibility-Overall6%
Color3%
Value For Money3%
Assembly/Installation3%

Common questions

Is simplex lock profitable to sell on Amazon United States?
The niche generates $72K/yr across 19 tracked products. 90-day search growth is +12.3%. Flapen's verdict: Skip it (39/100).
How competitive is the simplex lock niche?
6 brands and 45 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 99% of demand.
What does it cost to enter the simplex lock niche?
Listings span $138.91–$540.54; the average listing price is $321.09 (sweet spot $15–$100). The average incumbent carries 35 reviews — the moat a new listing must climb.