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silver butterflies

Skip it

A small market ($43K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 50Conversion 81Competition 36Returns 62Price range 82Avg price 40Brand share 50Review moat 25Quality gap 24

Price range

Great$4.87–$69.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Returns

Good2.5%

return rate — above 5% kills the launch gate

Growth

Okay+19.6%

90-day search growth — must beat 0% to launch

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Avg price

Okay$10.79

avg listing price — sweet spot $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,758.17

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$43K

$43K/yr · 47K searches

According to Flapen's Amazon United States niche tracking, silver butterflies is a $43K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in May. Verdict: Skip it — 43/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

silver butterflies market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
$43K–$54K
units × avg price
Conversion rate
8.5%
Avg BSR
#1,702
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
13.8%
Avg brand age
31 months
Avg seller age
232 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

19

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

20%

  • SAOROPEB45%
  • Phuryllic10%
  • AIEX7%
  • YGAUZ6%
  • STATWTHMA6%
  • cridoz5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +19.6% search growth over the last 90 days.
2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.4×

Top silver butterflies search terms

  • silver butterflies23K/yr
  • silver butterflies for bouquet6K/yr
  • silver butterfly6K/yr
  • silver butterfly decorations8K/yr
  • silver butterflies for cake3K/yr
All search terms

Top silver butterflies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$9K30%$13K40%$17K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about silver butterflies

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Very well made”

Advertised Vs Actual Product11%

“Exactly as described”

Value For Money10%

“Great value”

Design-Overall8%

“Very cute decor”

Ease Of Use8%

“Easy to use”

Size-Overall7%

“different sizes”

Adhesion/Stickiness6%

“The adhesive that comes with them holds well”

Color5%

“Pretty,”

Brightness/Shine/Glow5%

“they instantly brighten up the space with an aesthetic, magical vibe”

Ease Of Cleaning4%

“it should be easy to clean with water and soap”

What buyers complain about

Ease Of Use22%

“soooo difficult to remove the film”

Quality-Overall17%

“Also made pretty cheaply”

Adhesion/Stickiness13%

“the adhesive is frustrating”

Paint Quality10%

“doesnt remove paint when taken off”

Grip4%

“yet anyone with arthritis or grip issues would struggle”

Top return reasons

Size-Overall35%
Advertised Vs Actual Product13%
Adhesion/Stickiness10%
Color8%
Value For Money7%
Quality-Overall6%
Thin3%
Defective Material/Parts3%
Material Quality3%
Brightness/Shine/Glow2%

Common questions

Is silver butterflies profitable to sell on Amazon United States?
The niche generates $43K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +19.6%. Flapen's verdict: Skip it (43/100).
How competitive is the silver butterflies niche?
14 brands and 19 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in silver butterflies?
Top complaints mined from reviews: Ease Of Use, Quality-Overall, Adhesion/Stickiness. The return rate is 2.5%.
When does demand for silver butterflies peak?
Demand peaks in May; the busiest month runs 2.4× the quietest.
What does it cost to enter the silver butterflies niche?
Listings span $4.87–$69.29; the average listing price is $10.79 (sweet spot $15–$100). The average incumbent carries 4,758 reviews — the moat a new listing must climb.