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Silicone Spray

Fail

The top 5 brands take 100% of clicks, so Silicone Spray is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$1.5M/yr916K searches / yr
90-day growth
+9.5%search demand this quarter
Competition
84%top-5 click share · 4 brands · 92 sellers

Flapen Score

Silicone Spray against its category

The dotted line is the Tools & Home Improvement average. Past it, Silicone Spray is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Spray 916K times last year and spent an estimated $1.5M. All 4 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

13.0% of searches ended in a purchase last week.

Shoppers searched for this 916K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
916K
Growth, 90 days vs prior 90
+9.5%
Conversion, latest week
13.0%
Market size, estimated
$1.5Ma year
Peak month
July1.3× the quietest month
Top search term
silicone spray356K searches a year

02 · Price

A sale here is worth $12.99.

Listings sell for $12.99 on average, from $5.48 to $29.53. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 15,000 to 20,000 of them. At $12.99 that is $195K to $260K a year per listing.

Average price
$12.99under the $15 to $100 sweet spot
Price range
$5.48–$29.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
15,000–20,000
Revenue per listing a year
$195K–$260K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Lubricants. It carries 10,485 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#24in Lubricants
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
10,485per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
83 months

Products

Top Silicone Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

$0$231K$463K$694K$926K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

92

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • WD-40 Specialist74%
  • CRC13%
  • 3-IN-ONE9%
  • Blaster4%

Demand

Silicone Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Silicone Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone spray356K/yr
  • wd40 silicone lubricant spray155K/yr
  • wd 40 silicone lubricant spray60K/yr
  • silicone spray lubricant for metal parts72K/yr
  • silicone lubricant spray33K/yr
  • silicone spray for sliding door tracks31K/yr
  • wd-40 specialist silicone lubricant24K/yr
  • silicone lubricant sliding door26K/yr
  • silicone spray lubricant23K/yr
  • silicone lubricant spray automotive20K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Spray

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Spray/Flow”
<0.1%of orders come back, a rate Amazon rounds to zero
“DOES NOT SPRAY”
A buyer, on “Spray/Flow”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Silicone Spray questions

Answered from the same tracked data.