silicone sink strainer
Skip itSoft demand (-5.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$299K$299K/yr · 239K searches
Price range
Okay$5.20–$23.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.65avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Review moat
Bad9,760.53avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, silicone sink strainer is a $299K/yr Amazon United States market (239K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
silicone sink strainer market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- $320K–$426K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #598
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 rising
Sellers
61
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
16%
- OXO53%
- Oggi7%
- zaa7%
- JIANYI7%
- Drain Weasel5%
- SanmChuf4%
- Open — no brand owns it (7 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top silicone sink strainer search terms
- oxo sink strainer44K/yr
- silicone sink strainer43K/yr
- silicone sink drain strainer13K/yr
- silicone kitchen sink strainer10K/yr
- plastic sink strainer11K/yr
- oxo drain strainer16K/yr
- sink drain strainer silicone10K/yr
- silicone bathroom sink strainer9K/yr
- oxo sink drain strainer6K/yr
- kitchen sink drain strainer silicone9K/yr
Top silicone sink strainer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OXO Good Grips Silicone Sink Drain Strainer
OXO$11.264.7★24,028 rev
OXO Good Grips 2in1 Sink Strainer Stopper Sink Drain Strainer for Kitchen
OXO$13.464.2★28,116 rev
OGGI Silicone Sink Strainer- Great Kitchen Sink Strainer Sink Drain Strainer Drain Stopper Sink Plug 4.6 Diameter Rim Gray
Oggi$6.814.5★744 rev
zaa 3 in 1 Kitchen Sink Drain Strainer Stopper Removable Basket Pop-Up
zaa$10.574.6★15,423 rev
JIANYI Silicone Sink Drain Strainer 4 Pack
JIANYI$6.974.6★3,243 rev
Newest
by launch date
Amazon Basics 2pcs Kitchen Sink Strainer Stainless Steel Sink Drain Strainer Dishwasher Safe Outer Diameter 4.4 inch/11.2cm Inner Diameter 3 inch/7.3cm
Amazon Basics$13.8463 rev
4 Pack Silicone Kitchen Sink Drain Catcher with Lid 4.4 Top / 3 Mesh Basket Grey Strainers for 3.13.9 Inch Openings Anti-Clog Reusable Sink Stopper Covers Odor-Proof & Easy to Clean
SanmChuf$9.34223 rev
Li&Zhao Kitchen Sink Drain Strainer - 4 PCS Silicone Sink Strainer Drain Stopper Sink Plug 4.6 Diameter Rim Drain Catcher Kitchen Sink Drain Filter Basket (4 Colors)
Li & Zhao$11.51251 rev
Nipoko 3 in 1 Kitchen Sink Drain Strainer Stopper Basket Pop Up Silver
Nipoko$14.094,572 rev
COOK WITH COLOR Kitchen Sink Strainer Silicone Flexible Sink Strainer Sink Drain Strainer 3 Pc Blue
COOK WITH COLOR$12.101,225 rev
Trending
90-day click momentumAmazon Basics 2pcs Kitchen Sink Strainer Stainless Steel Sink Drain Strainer Dishwasher Safe Outer Diameter 4.4 inch/11.2cm Inner Diameter 3 inch/7.3cm
Amazon Basics$13.844.4★
COOK WITH COLOR Kitchen Sink Strainer Silicone Flexible Sink Strainer Sink Drain Strainer 3 Pc Blue
COOK WITH COLOR$12.104.4★
JNXHON 4PCS/Set Silicone Sink strainers Good Grips Four Colors Suitable for Stainless Steel Edge 4.5 inch diameters Kitchen Sink Drain
JNXHON$7.032.8★
zaa 3 in 1 Kitchen Sink Drain Strainer Stopper Removable Basket Pop-Up
zaa$10.574.6★
Nipoko 3 in 1 Kitchen Sink Drain Strainer Stopper Basket Pop Up Silver
Nipoko$14.094.6★
What buyers say about silicone sink strainer
What buyers praise and complain about, mined from review topics.What buyers love
“The build quality is very solid”
“Best fit”
“Better than I expected”
“the easy to remove”
“Ease to clean”
“it works smoothly”
“very affordable”
“Amazing design”
“Easy to setup and install”
“Durable and easy to use”
What buyers complain about
“When draining very slow”
“Breaks soon”
“DOESN'T FIT”
“Does not hold water”
“Did not Work”
“Impossible to clean”
“Poor Quality Control and Used Replacement Sent”
“it leaks”
“Clogged easily”
“It's difficult getting it out”
Top return reasons
Common questions
- Is silicone sink strainer profitable to sell on Amazon United States?
- The niche generates $299K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the silicone sink strainer niche?
- 13 brands and 61 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in silicone sink strainer?
- Top complaints mined from reviews: Drainage, Durability, Size-Overall. The return rate is 2.3%.
- When does demand for silicone sink strainer peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the silicone sink strainer niche?
- Listings span $5.20–$23.39; the average listing price is $10.65 (sweet spot $15–$100). The average incumbent carries 9,761 reviews — the moat a new listing must climb.