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Silicone Sink Strainer

Fail

Demand is soft, at -5.0% this quarter, so Silicone Sink Strainer is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$299K/yr239K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
72%top-5 click share · 13 brands · 61 sellers

Flapen Score

Silicone Sink Strainer against its category

The dotted line is the Tools & Home Improvement average. Past it, Silicone Sink Strainer is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Sink Strainer market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Sink Strainer 239K times last year and spent an estimated $299K. The top 5 brands take 80% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

11.8% of searches ended in a purchase last week.

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $299K a year.

Searches, last 12 months
239K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
11.8%
Market size, estimated
$299Ka year
Peak month
January1.7× the quietest month
Top search term
oxo sink strainer44K searches a year

02 · Price

A sale here is worth $10.65.

Listings sell for $10.65 on average, from $5.20 to $23.39. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $10.65 that is $27K to $32K a year per listing.

Average price
$10.65under the $15 to $100 sweet spot
Price range
$5.20–$23.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
$27K–$32K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #598 within Kitchen Fixtures. It carries 9,761 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#598in Kitchen Fixtures
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
9,761per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Silicone Sink Strainer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

$0$30K$60K$90K$120K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

61

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

16%

  • OXO53%
  • Oggi7%
  • zaa7%
  • JIANYI7%
  • Drain Weasel5%
  • SanmChuf4%
  • Open — no brand owns it (7 brands, 16%)

Demand

Silicone Sink Strainer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Silicone Sink Strainer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oxo sink strainer44K/yr
  • silicone sink strainer43K/yr
  • silicone sink drain strainer13K/yr
  • silicone kitchen sink strainer10K/yr
  • plastic sink strainer11K/yr
  • oxo drain strainer16K/yr
  • sink drain strainer silicone10K/yr
  • silicone bathroom sink strainer9K/yr
  • oxo sink drain strainer6K/yr
  • kitchen sink drain strainer silicone9K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Sink Strainer

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Drainage”
2.3%of orders come back
“When draining very slow”
A buyer, on “Drainage”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Silicone Sink Strainer questions

Answered from the same tracked data.