Is silicone sink splash guard profitable to sell on Amazon United States?

The niche generates $107K/yr across 56 tracked products. 6 of 14 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the silicone sink splash guard niche?

36 brands and 79 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in silicone sink splash guard?

Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Water Resistance. The return rate is 9.0% — above our launch gate.

When does demand for silicone sink splash guard peak?

Demand peaks in Aug–Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the silicone sink splash guard niche?

Listings span $6.97–$41.15; the average listing price is $15.12 (sweet spot $15–$100). The average incumbent carries 1,023 reviews — the moat a new listing must climb.

silicone sink splash guard

Worth a look

Shows beatable incumbent ratings (4.1★), but high returns (9.0%) keeps it on the watch list.

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Great51%

top-5 brand share — no brand owns this niche

Competition

Great35%

top-5 click share — an open shelf

Price range

Great$6.97–$41.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.12

avg listing price — sweet spot $15–$100

Review moat

Good1,023.18

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$107K

$107K/yr · 476K searches

Growth

Bad-10.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.0%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, silicone sink splash guard is a $107K/yr Amazon United States market (476K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Aug–Nov. Verdict: Worth a look — 50/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

silicone sink splash guard market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $121K–$151K; units × avg price
Conversion rate: 1.5%
Avg BSR: #473
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 6.5%
Avg brand age: 23 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

36 falling

Sellers

Top-5 brand share

51%

Top 20: 86%

Top-5 click share

35%

Top 20: 69%

Open market

46%

Snoquir26%
eormoe9%
AHA HOMEWARE6%
TYOARO6%
Tioncy4%
EBIGIC4%

Demand & seasonality

Weekly Amazon search volume, last 52 weeks — -10.1% search growth over the last 90 days.

Peak months: Aug, Nov · busiest ÷ quietest = 1.8×

Open Trend

Top silicone sink splash guard search terms

sink water guard32K/yr +5.9%1.5% conv.
faucet mat for bathroom sink44K/yr +2.0%0.8% conv.
bathroom sink splash guard40K/yr -2.4%0.7% conv.
behind sink splash guard39K/yr -9.9%1.7% conv.
sink backsplash guard40K/yr -10.4%1.1% conv.
kitchen sink backsplash guard28K/yr -10.9%1.0% conv.
behind the sink splash guard25K/yr +0.3%1.7% conv.
faucet mat for kitchen sink 2 holes34K/yr -31.9%0.2% conv.
bathroom faucet mat21K/yr -2.7%0.9% conv.
bathroom sink water splash guard20K/yr -4.6%0.4% conv.

All search terms

Top silicone sink splash guard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

24 Longer Faucet Mat for Kitchen Sink Splash Guard[7 Slope Fast Self-draining][Snap Lock Fit]Kitchen Sink Faucet Mat Splash Guard Kitchen Sink Area Water Splash Guard Behind Faucet Draining Mat

Snoquir$11.084.3★1,860 rev

24 Inch Longer Faucet Mat for Kitchen Sink 5 Slope Fast Self-draining Kitchen Sink Splash Guard Silicone Sink Faucet Mat Splash Guard Kitchen Sink Area Tidy Splash Faucet Guard Draining Mat

Snoquir$10.144.3★3,247 rev

Eormoe Faucet Mat for Kitchen Sink Diatomite Stone Drying Mat & Sink Protectors Prevent Moisture Sink Splash Guard Water-Absorbing Stone Tray for Bathroom Counter (Light Grey 23.6 x 3.9)

eormoe$16.434.3★5,916 rev

24 Longer Faucet Mat for Kitchen Sink Splash Guard[7 Slope Fast Self-draining][Snap Lock Fit]Kitchen Sink Faucet Mat Splash Guard Kitchen Sink Area Water Splash Guard Behind Faucet Draining Mat

Snoquir$13.554.3★1,860 rev

TYOARO Sink Splash Guard Behind Faucet for Kitchen Silicone Non-Slip Base

TYOARO$19.624.4★1,039 rev

Newest

by launch date

Absorbent Kitchen Sink Faucet Mat for 2-Hole 8 On-Center Faucets 30x5.5

EazziSwitch$13.483 rev

4mo ago

24 Inch Faucet Mat for Kitchen Sink Silicone Splash Guard for Kitchen Sink Area 7 Slope Fast Self-Draining Sink Mat Cuttable Hole Design Sink Backsplash Guard Draining Mat Grey

prolixity$11.6933 rev

6mo ago

Volminex Silicone Sink Splash Guard with Suction Cups Grey 20.5x2.8

Volminex$15.6235 rev

8mo ago

MAGKOTA Stone Faucet Mat for Kitchen Sink - Quick Dry Diatomite Sink Splash Guard Prevents Moisture Buildup & Water Stains Water Absorbing Stone Tray for Bathroom Countertop (White 20 x 4)

MAGKOTA$9.26460 rev

8mo ago

SOCORIA Faucet Mat for Kitchen Sink 24 Inch Longer Silicone Sink Splash Guard 7Slope Fast Self-draining Fast Drying Tidy Faucet Mat Splash Guard

SOCORIA$19.41356 rev

1y ago

What buyers say about silicone sink splash guard

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Fits like a glove”

Quality-Overall13%

“The product is beautiful”

Advertised Vs Actual Product10%

“Worked as advertised”

Ease Of Cleaning9%

“Super easy to clean”

Design-Overall6%

“The design is elegant”

Ease Of Use4%

“easy to remove”

Value For Money4%

“Good deal”

Drainage4%

“the drainage works perfectly”

Efficiency4%

“does its job so well”

Water Resistance4%

“and it does keep water from going everywhere”

What buyers complain about

Size-Overall24%

“Too short”

Ease Of Cleaning8%

“Gets dirty quickly”

Water Resistance6%

“Plus water resistance was poor”

Quality-Overall5%

“Very poor quality control”

Functionality-Overall5%

“Does not work well”

Color3%

“got gray”

Value For Money3%

“Not worth the price”

Flatness3%

“Completely flat”

Advertised Vs Actual Product3%

“Not as described”

Stain Resistance2%

“It does stain if anything hits it”

Top return reasons

Size-Overall77%

Advertised Vs Actual Product4%

Color3%

Functionality-Overall3%

Compatibility-Overall2%

Material Quality2%

Quality-Overall1%

Value For Money1%

Water Resistance1%

Product Condition1%

Common questions

Is silicone sink splash guard profitable to sell on Amazon United States?: The niche generates $107K/yr across 56 tracked products. 6 of 14 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Worth a look (50/100).
How competitive is the silicone sink splash guard niche?: 36 brands and 79 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in silicone sink splash guard?: Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Water Resistance. The return rate is 9.0% — above our launch gate.
When does demand for silicone sink splash guard peak?: Demand peaks in Aug–Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the silicone sink splash guard niche?: Listings span $6.97–$41.15; the average listing price is $15.12 (sweet spot $15–$100). The average incumbent carries 1,023 reviews — the moat a new listing must climb.