Is Silicone Sink Splash Guard profitable to sell on Amazon United States?

Flapen scores Silicone Sink Splash Guard 50 out of 100 on Amazon United States, a Maybe. Shoppers spend $107K a year across 56 tracked products. Amazon counts 6 of the 14 products launched in the last year as successful launches. Search demand grew -10.1% in the last 90 days.

How competitive is the Silicone Sink Splash Guard niche on Amazon United States?

36 brands and 79 sellers compete in Silicone Sink Splash Guard on Amazon United States. The top 5 Silicone Sink Splash Guard products take 35% of clicks, and the top 5 brands take 51%.

What do buyers complain about in Silicone Sink Splash Guard?

Silicone Sink Splash Guard buyers on Amazon United States complain most about Size-Overall, Ease Of Cleaning, and Water Resistance. Returns run at 9.0% of orders, which is high.

When does demand for Silicone Sink Splash Guard peak?

Search demand for Silicone Sink Splash Guard on Amazon United States peaks in Aug–Nov, and the busiest month runs 1.8× the quietest.

What does it cost to enter the Silicone Sink Splash Guard niche?

Silicone Sink Splash Guard sells for $15.12 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.97 to $41.15. The average product has 1,023 reviews, the count a new listing must catch up to.

Silicone Sink Splash Guard

Maybe

The products selling today average only 4.1★. But returns run at 9.0% of orders, so Silicone Sink Splash Guard is a Maybe.

Filters High Returns

Flapen Score: 50
50 / 100Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size: $107K/yr476K searches / yr
90-day growth: -10.1%search demand this quarter
Competition: 35%top-5 click share · 36 brands · 79 sellers

Flapen Score

Silicone Sink Splash Guard against its category

The dotted line is the Tools & Home Improvement average. Past it, Silicone Sink Splash Guard is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The Silicone Sink Splash Guard market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Sink Splash Guard 476K times last year and spent an estimated $107K. The top 5 brands take 51% of clicks. Demand peaks in Aug–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 476K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months: 476K
Growth, 90 days vs prior 90: -10.1%
Conversion, latest week: 1.5%
Market size, estimated: $107Ka year
Peak month: August1.8× the quietest month
Top search term: sink water guard32K searches a year

02 · Price

A sale here is worth $15.12.

Listings sell for $15.12 on average, from $6.97 to $41.15. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $15.12 that is $2K to $4K a year per listing.

Average price: $15.12inside the $15 to $100 sweet spot
Price range: $6.97–$41.15
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$4K
Returns: 9.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #473 within Kitchen Fixtures. It carries 1,023 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 100%
Out of stock, average day: 6.5%
Average rank: #473in Kitchen Fixtures
Average rating: 4.08 starsAmazon United States average 4.42 stars
Average reviews: 1,023per listing
Listings tracked: 56

04 · Newcomers

Amazon counts 6 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 14
Successful launches: 6Amazon's first-year sales bar
Average brand age: 23 months

Products